Top salon entrepreneurs sign up for elite new WSM Academy group

by Greg Milner on 20/10/09 at 3:54 pm

Right click and ‘save file as…’ to download the Academy explanation letter and registration form

Successful Inner Circle members who’re now ready for more advanced ‘success training’ are rushing to sign up for our brand-new Academy business excellence group for 2010, drawn by the oppportunity to rub shoulders with not only their fellow salon owners who’ve ‘made it’, but also get a ‘seat at the table’ with some of the brightest business brains in the country.

Jennie Armato, the 'godmother' of internet business

Among the latest entrepreneurs to sign up as trainers for the Academy events (in Sydney, Brisbane and Melbourne) is internet business guru Jenni Armato. For most salon & spa owners, online marketing is sometimes a ‘fog’ of incomprehensible gibberish -- but Jenny makes it so easy to understand, and she’ll be showing Academy members how to use social networking to dramatically boost business.

Here’s Jenny explaining the five key concepts of marketing online:

Among the first to sign up, Robyn Curnow of Beauty on Ryrie in Victoria, who successfully took herself ‘off the tools’ while growing her salon from 500 clients to 1200 clients inside a year. Getting off the tools and working ‘on’ the business and not ‘in’ it is one of the most difficult transitions for thousands of salon owners. This lady did it, is taking the whole of November off, and will be fired up and ready to share her secrets by the first Academy gathering in Sydney on March 8, 2010.

Another new Academy delegate, Amanda Rickman of Making Waves Hair Design in Queensland -- grew her retail sales by 128% almost overnight. Others to sign up less than 24 hours after registration opened only yesterday afternoon include Claire Francoise of Claire Francoise Hair & Beauty Salon in Melbourne, Marsha McIntyre of Mornington Medi Spa in Mronington, VIC, Marnie Kallmeyer of Beauty Image in Wembley WA, Stephanie Bergamaschi of The Natural Approach Skin & Body in Clarendon SA, Amanda Rickman of Making Waves Hair Design in Kirwan QLD, Jane Mason of Bliss Beauty in Gympie QLD, and more registrations are continuing to come off the fax machine and by email.

(NOTE: there are only FIFTY places in the Academy)

The Academy has a ‘who’s who’ line-up of some of Australia’s brightest and best entrepreneurs to share their success secrets in a series of strictly closed-door events in several states throughout 2010.

Here’s just a partial list of speakers and trainers that Academy delegates will get to rub shoulders with:

Justin Herald was told at age 25 he had an ‘attitude problem’. So her borrowed $50 from his brother, started selling T-shirts with ‘Attitude’ emblazoned on them, founded the Attitude clothing brand which went on to become an international success, and retired rich at 31.

But that was just the beginning. Mr Herald went on to author seven books on entrepreneurship and success, founded yet another company just recently, and is in demand as a corporate speaker and trainer where he regularly commands tens of thousands of dollars for a keynote speech.

A broke TV reporter, Margie Baldock decided enough was enough, co-founded a successful investment software company called Conscious Investor, sold out, made another fortune developing and selling property all over Australia, and has just launched a brand new business venture -- all while starting a family with husband Ben.

Margie’s energy, sharp wit and ability to juggle a vast number of projects all at once is remarkable… and she’s going to share with Academy members how they too, can do exactly what she’s done, with other people’s money.

When Clare Matthews founded her new grooming products range for men in 1999, there was barely a market for the stuff. Now, Vitaman is sold in 28 countries, and Clare is an entrepreneur in demand -- as a speaker travelling all over the world for corporate clients like Amway, she’s addressed more than 150,000 people on the risks and rewards of product development, how she and business partner Glenn Kiddell overcame a thousand obstacles, and how others can do what she did while avoiding many of the pitfalls.

Plus there’ll be extensive and detailed sessions on

Staff recruitment and interviewing -- how to avoid the mistakes all salon owners make, and get Rolls Royce employees motivated to make your business successful -- with David Osborne
Advanced copywriting -- how to turn out ads, sales letters and fliers that SELL like mad, with Australia’s top copywriters Pete Godfrey and Scott Bywater
Taking the mystery out of web marketing with our own guru George Slater
How to franchise your salon -- the pitfalls, costs and BIG benefits

That’s just a taste. Remember, only 50 places, first-in, best dressed.

Right click and ‘save file as…’ to download the Academy explanation letter and registration form

Rating 4.00 out of 5

A post by Greg Milner

The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients.