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Hi Greg Milner here... Most salon owners get a severe case of 'MEGO' - My Eyes Glaze Over - when it comes to marketing their salon online. It's little wonder it goes into the 'too hard' basket. Traditional advertising - newspapers, direct mail - that's pretty easy to understand. But online? In no other area have so many been so confused by so much ill-informed crap peddled by so many so-called 'experts'.
But Tracey Orr is among many of our long-standing Inner Circle members who has 'cracked the code'. In this week's Group Coaching Call* for Inner Circle members, Tracey revealed how three years ago she was like most salon owners: she thought her website had to be 'pretty', so she hired a web 'designer' who put up a web site that looked nice and made her feel all warm and fuzzy. Only one problem: it didn't make her a single dollar. So she bit the bullet. Tracey signed up for the kind of website deal that makes the average run-of-the-mill 'designer' go pale. It came from our own web guru George Slater, who told Tracey "I'll build you a website that gets you at least three times what it cost in new business, or your money back!" Three years later, Tracey's website is bringing in - Tracey's figures, not mine - Half a million dollars a year! Here's what Tracey says about her website: 
You can see Tracey's site here
IC member Tim Reilly of Scottsdale, Arizona, reports a similar experience. When George took over Tim's website and 'George-ized' it, the site soon began getting serious traffic, generating serious sales. In June 2009, Tim's salon did a record $130,000 in sales - and according to Tim, $30,000 came from their website Here's what Tim says about his salon's website:
"George, as much as I
love Greg and the rest of the team, I wanted to let
everyone know YOU are my mentor!! YOU are the one!!!
Despite us not having contact for sometime I am sure that
if you
checked out my website lately you know that you educated me
very very well. When I 1st spoke with you in 2005 I was working in my salons on clients 5 days per week. Now I no longer work in the salon at all. I have a front desk co-ordinator now and 10 other staff who are flat chat. And I truly believe my business turned around when I first encountered you!! I am now a web junkie like you and all I do is work from home when I work at all – my website is constantly generating $$$ and leads for new clients 24/7. It has given me the opportunity to be able to expand into other avenues. At least 50% of my business would come from my website too, just like Tracy at Absolute Beauty. I am forever grateful to you for giving me the time and the tools to turn my business and my lifestyle around." How to get the kind of results Tim, Tracey and Michelle are getting George has just joined Position Me Online as General Manager. Surrounded by web experts who can actually make a site not only generate traffic but look good as well, he's agreed to take on website builds for just SIX salon owners - and get them generating the kind of results Tim and Tracey and enjoying. Complete the form below or call Him on
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IC member Michelle Weston of
Northmead Beauty Therapy was annoyed she missed
the Group Coaching Call, but listened to the recording
in the Members area, and immediately
emailed:
