Archive by Author

Alpha Women are shopping again – what are you doing to get their attention?

Articles that discuss what social groups spending patterns is a very interesting read for a salon marketer. An interesting article came across my desk this morning, talking about what the future holds, and the indicators that companies use to gauge consumer spending. The article, from Marketwatch talks about how the “alpha women” have [...]

Read more

If your Salon has caused you to miss lunch, then you MUST read this!

If your Salon has caused you to miss lunch, then you MUST read this!

I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be!  And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read! For a long time now it has [...]

Read more

Worldwide Salon Marketing cracks the Malta Code!

Worldwide Salon Marketing cracks the Malta Code!

If you EVER needed proof that what we do actually works, then please read, and listen to this. It is from Threse Faruga, Inner Circle member, in Malta, which is a Southern European country consisting of an archipelago situated in the centre of the Mediterranean, 93 km south of Sicily and 288 km east of [...]

Read more

Salon Superstar: how Dee Lawson attracted 63 new clients in two weeks with ‘out of the square’ marketing

Salon Superstar: how Dee Lawson attracted 63 new clients in two weeks with ‘out of the square’ marketing

Send to Kindle All salon & spa businesses start small. Most of ‘em stay that way. But if businesses don’t grow, they wither away. It becomes little more than a job, so their owners lose interest, enthusiasm and motivation. And sooner rather than later, they close the doors. (In fact, 80% of start-ups fail in [...]

Read more

 

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