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Salon Marketing – do you make these mistakes when you price your salon services?
In my daily newspaper this morning, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how not to [...]
Read moreSalon Marketing Superstar: Why South African salon owner Juanelle Venter’s 2012 looks brighter than ever!
A few years ago I was in an elevator on my way to deliver a speech at a hotel conference room in Sydney. The lift stopped and a disheveled-looking guy entered and kind of slumped into a corner, looking at his shoes. In the way of these things, I smiled and said “morning, how are [...]
Read moreSalon Marketing using a ‘Daily Deal’ – it’s grabbing a Tiger by the Tail; results of our ‘Finger on the Pulse’ survey
If you own a hair or beauty salon and haven’t been hiding under a rock these past two years, you’re almost certain to have been pitched to by a salesperson from one or more of the ‘daily deal’ companies. Their siren call is enticing. Zero salon marketing costs for you, the owner. In return, we’ll [...]
Read moreWhy Most Hair & Beauty Salon Marketing Fails – Watch this famous (old) TV commercial!
Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their lessons have been largely forgotten, which is [...]
Read moreIs your salon marketing relying on ‘daily deals’? Are daily deals a disaster? Please take our survey…
The salon marketing pitch from the daily deals companies can be enticing. Boiled down, it goes like this: “Give us a ridiculous, outrageous discount. We’ll send you a truckload of bargain hunters. And keep half of your money.” Eager for even the most meagre of cash windfalls, thousands of salons & spas around the world [...]
Read moreOne of the greatest beauty ads ever written – does your salon marketing match this? (Watch the video)
This is an ad written more than two decades ago for a new skin care product developed for Tova Borgnine, wife of the late actor Ernest Borgnine. Take a look at it. And before you screw your nose up, dismiss it as too ‘tacky’, not glossy and pretty, too much text and not enough glamorous [...]
Read moreCause for salon marketing celebration as the ‘daily deal’ craze falters
There’s certain to be mixed feelings among salon & spa owners about the impending implosion of the ‘daily deal’ website phenomenon. Those salons that did well from it succeeded because they rigidly enforced their own strict conditions on the coupon buyers. The many more whose businesses were severely damaged by succumbing to the overblown promises [...]
Read moreNEW VIDEO: “How I made $23,200 in 9 days by sending out 5 emails!” Top US hair guru David Velasco reveals how he paid for his Worldwide Salon Marketing membership in just days…
Stop whining about the ‘recession’ that America is supposed to be in the grip of, and pay attention; you CAN create your own economy, as this salon owner in Pennsylvania has discovered. There are few color experts better known or more highly regarded in the US than David Velasco of David Velasco Salon in Doylestown [...]
Read moreWorldwide Salon Marketing sponsors the all-new ‘Oscars’ of Australian Beauty Awards.
Think you’re pretty good at marketing your salon? Reckon you’re the best at customer service? The best day spa in town? The most accomplished nail technician in the universe? Here’s your chance to prove it. Worldwide Salon Marketing is delighted to be sponsoring the 2012 Australian Beauty Industry Awards, with the winners announced at a [...]
Read moreSalon Management Software Systems – Find out these crucial answers BEFORE you commit…
Blinded by the fog of confusion over what software system to install for your salon or spa? Not surprising – fear of technology is one of the biggest reasons why so many salons have failed to drag themselves out of the dark ages of pencil and client cards. But you simply cannot build a successful, [...]
Read moreThree Kinds of People in the World – which one are you?
Sunday’s Australian 60 minutes featured a quirky little story by Charles Woolley on ‘happiness’. Charlie filmed a group of people maniacally laughing at and with each other, as if to prove that forced laughter can magically create happiness. In New York, he interviewed Dan Buettner, a best-selling author on the subject of happiness. (As Charlie [...]
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