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NEW 90-day Money Back Guarantee for the Toolkit and Inner Circle system
If you’ve ever wanted to try the famous Essential Salon Owner’s Marketing Toolkit® and Inner Circle marketing & mentoring program but were too afraid of making the financial commitment, there’s now even LESS excuse for your procrastination. As of today, new Members joining to ‘Test Drive’ the system get to take advantage of the most [...]
Read moreIf you could only use ONE form of media for marketing your salon, what would it be?
If you held a gun to my head and told me I could only use ONE form of marketing for my salon or spa, I would always, always give the same answer: newsletters! For me, a monthly (not quarterly, not half yearly, not even bi-monthly, but monthly) newsletter, delivered in an envelope with a real [...]
Read moreAttention Victorian Salons & Spas! Final tickets for the ‘Salon Profit Secrets’ marketing seminar, Sofitel on Collins, Monday August 9 – Buy one, get one FREE.
If you have NOT yet booked tickets for this one-day “How to Market Your Salon” seminar, time is running out – and it’s our LAST seminar in Melbourne this year. Call the Ticket Hotline 08 9381 6621 or order online here. Join other more than 100 salons and meet Australia’s hottest salon entrepreneur – the [...]
Read moreSalon Marketing to men – and the Old Spice Guy
I have no idea if sales of Old Spice have actually increased, but the stunning ‘viral marketing’ success of the Old Spice guy commercials featuring football player-turned-actor Isaiah Mustafa should provide a clue to smart salon owners who want to market to men. Not by thinking ‘how can I copy this?’ — you can’t unless [...]
Read moreSalon Marketing – why should I buy from YOU??
I’ve written a lot, taught a lot, on the subject of USP or Unique Selling Proposition. While most of our IC Premium Members ‘get’ the reasoning behind all the Emotional Direct Response salon marketing ads, flyers, letters and other material in the Essential Salon Owner’s Marketing Toolkit, very few owners of salons & spas even [...]
Read moreSalon Marketing Online – How this salon’s new website grabbed fresh customers within days…
Every salon owner dreams of the day when she can get ‘off the tools’ and reap the rewards of all those hard years slogging away on the floor. Few take the necessary action to achieve that dream. One who did was IC Premium member (two years) Cherie Underwood of Femme Fatale in Jannali, New South [...]
Read moreSalon Business – harrassed salon owner wants to get off the tools; can you help?
It’s a Catch-22 that almost all salon owners face: ‘how can I get off the tools so I can work “on” the business more, when I’m too afraid of losing money/worried about what the staff will do/can’t work out what to tell clients…’ blah blah blah. There’s no easy answer, as one of our Inner [...]
Read more“I can’t thank Worldwide Salon Marketing enough…” Salon Marketing Superstar – Gai Hudson of Hair on Bridge St, Sydney
There is MUCH more to being an Inner Circle Premium member than simply getting proven marketing tools. Being in business means understanding that confidence is about making a decision even if you’re only 80% sure. If you have to be 100% sure, that’s just procrastination. As Gai Hudson writes this week, it’s the boost in [...]
Read moreDo you REALLY know what your customers are hearing and seeing? Do ya??!!
Listen in to these mystery calls – and cringe! Ever wondered how much money you’re leaving uncollected, just sitting there on the table, because of holes in your bucket? I am, frankly, shocked at how badly most salons handle incoming calls. (How do we know they’re being handled badly? ‘Cos we call ‘em, regularly, to [...]
Read morePerth salon owners get a dose of brutal reality – and a taste of success! See videos below.
The true difference between success and failure in the salon business. There’s a good reason that 95% of hair & beauty salons will never make any real money… and just 5% will make almost ALL the money. The reason is simple; those in the top five percent simply KNOW more than the rest. And they [...]
Read moreAll NEW salon marketing Toolkit released at last
After seven months of behind-the-scenes work, we’ve finally launched the Second Edition of the famous Essential Salon Owner’s Marketing Toolkit®. It’s the first major revision of the company’s flagship product since it was released back in 2004. The Second Edition Toolkit – to be seen for the first time at Monday’s Salon Profit Secrets seminar [...]
Read moreSalon Marketing Canada – announcing new Worldwide Salon Marketing office in Victoria, BC – register here for a FREE July 5 tele-seminar!
I’m delighted to announce that Canadian salon & spa owners now have direct local access to support and coaching for the Inner Circle Premium program and the Essential Salon Owner’s Marketing Toolkit. Catherine Hanson, owner of the successful City Looks salon in Winnipeg, heads a consortium which this week signed a six-figure deal to make [...]
Read moreSalon Marketing – read on if you want to know one of the biggest advertising secrets…
This is quite a long blog post. Deliberately so, to be honest. If reading ‘bores’ you, if the idea of learning something fills you with horror, if you have the concentration span of small Burmese grasshopper, this is not for you. It involves thought. So if your typical reading is four minutes with a copy [...]
Read moreHere’s the difference between most salon owners – and this guy…
When you’re standing around at a barbecue and somebody asks ‘what do you do?’, what do you instantly say? Most salon owners will automatically reply ‘oh, I’m a hair stylist,’ or ‘I’m a beauty therapist/cosmetologist/nail technician’, blah blah blah. And if that’s how you think, then that’s about the highest level you’ll ever reach. A [...]
Read moreSalon Marketing Superstar – Alberto Cirillo of Delta, BC, Canada
With Worldwide Salon Marketing in the final stages of setting up our Canadian operation, this email from Inner Circle member Alberto Cirillo couldn’t have come at a better time: “I have been a salon owner since 1986 and have never been able to find a system to help me with marketing my salon to attract [...]
Read moreSalon Marketing – do you make THESE dumb mistakes?
Sometimes, you’ve just gotta laugh, and feel sorry for some people. My sister, who lives in Melbourne (she’s not the one I’m feeling sorry for by the way, even though she does live in Melbourne), emailed me today with one of the most pathetically-bad pieces of marketing from a salon I’ve seen in a long [...]
Read moreAccurate Thinking in the Salon Business – Do you choose your customers, or do they choose you?
“Most business owners think the purpose of getting a customer is to make a sale. But smart business owners know the purpose of making a sale is to get a customer.” Dan S. Kennedy, marketing guru, millionaire-maker, and one of my mentors for more than a decade. In any business – and the salon business [...]
Read moreSalon Marketing – got a tax bill to pay? Try THIS…
We’re often asked ‘will the Inner Circle marketing program and the Toolkit work for me, I’m in a small country town/poor area…’ etc etc. I give the same answer every time: YES! Just check the results Susan Anderson achieved in a little mining town of (mostly men!) just 7,500 people: “I have found that my [...]
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