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Why it’s Good to be Bold in your Salon Marketing
There is truth in advertising after all. Most business owners are too timid in their marketing. Unwilling to stand out from the crowd, they therefore blend in with it – and make the BIG mistake of failing to get attention. No chance of that here. Instead of the usual wishy-washy reasons business owners [...]
Read moreSalon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]
Read moreWhy it’s DUMB to blame the media when your salon marketing doesn’t work.
Send to Kindle Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: “Oh, I’ve tried mailbox flyers/direct mail/newspaper ads/Yellow Pages/radio…(take your pick)…and IT doesn’t work/it’s a waste of money/it [...]
Read moreSalon & Spa Marketing – Pricing & Lessons from Picasso
Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down [...]
Read moreWhy the salon next door isn’t your real competition
A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle [...]
Read moreMarketing your Salon: why Emotion beats Logic every time.
I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, [...]
Read moreSalon Marketing – do you make these mistakes when you price your salon services?
In my daily newspaper this morning, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how [...]
Read more[VIDEO] Baltimore salon owner reveals how she gets 10 New Clients a Week – from her Mobile App!
![[VIDEO] Baltimore salon owner reveals how she gets 10 New Clients a Week – from her Mobile App!](http://www.worldwidesalonmarketing.com/wp-content/themes/gothamnews/thumb.php?src=http://www.worldwidesalonmarketing.com/wp-content/uploads/2013/04/mom-smart-phone.jpg&h=100&w=100&zc=1&q=90)
Getting your salon marketing message out to your customers, clients and prospects used to be relatively simple – because you had very little choice when it came to which ‘media’ to use. You had word of mouth of course – always the best kind of advertising. You had one-on-one, face to face marketing. [...]
Read more[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months
![[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months](http://www.worldwidesalonmarketing.com/wp-content/themes/gothamnews/thumb.php?src=http://www.worldwidesalonmarketing.com/wp-content/uploads/2013/05/salon-marketing-canada2.jpg&h=100&w=100&zc=1&q=90)
Ask most salon & spa owners across North America how they’re doing, and 9 times out of 10 you’ll get a standard response: “It’s never been tougher!” Not from Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s My Social Salon program in early December 2012 – in [...]
Read moreWhy most salon websites are failures; how to quickly and easily keep your salon’s website fresh, and climbing the search engine rankings
Okay, you’ve got a website for your salon or spa business. Excellent. Can’t be in business these days without at least one. But maintaining a website, keeping it updated with fresh content, keeping it on Google’s radar so it gets to the top of search rankings and stays there…well, that’s a whole different [...]
Read moreWhy Most Hair & Beauty Salon Marketing Fails – Watch this famous (old) TV commercial!
Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of salon advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their lessons have been largely [...]
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