Nikki Smith and Phil Newman of NV Hair, Wanaka, NZ

Nikki and Phil joined the program in July this year and have seen their takings sky rocket since then.  For those of you unfamiliar with Wanaka, it’s in a fairly remote location in the South Island and has a population of around 7,000 (which grows a bit depending on the season).

Nikki and Phil actually took over an existing premises in Wanaka and it’s fair to say that prior to them taking over, the business was on a downward slide, with few customers and the clients that did come in, simply paid whatever they wanted to pay.   It’s VERY hard to run a business like that!

But Nikki and Phil are a ‘no-nonsense’ team and knew what they had to do to turn things around…FAST.  As soon as they join the Inner Circle program and got their very own copy of the Essential Salon Owner’s Marketing Toolkit® they took massive action.

“Hi Chris

We did the Hollywood promotion last month and here are our results…

We printed 2000 mailbox flyers at a cost of $110, and purchased 2000 envelopes at a cost of $230 (and we’ve now found them even cheaper).

We also ran 2 adverts in the local newspaper for $188 (we now do trade on service with advertiser so costs less, sometimes nothing depending on advert and time scale)

Our total number of bookings was 34 and out of the 34 only 3 paid the minimum $99.  The average client spend was $130 (this was from up-grades and product sales).

The script for selling product and the method in the ‘Selling Like Crazy’ manual works a dream. I now have only 4 bottles of treatment on my shelf and my supplier loves me…..lol.

Thanks Chris this is definitely proof that the system works anywhere. The salon was on its knees when I took over and now, well I’m that busy I now need staff….lol.”

So let’s break these results down a bit more…

All up for the printing, envelopes and newspaper ads the cost was $528 (*You can get plain envelopes from the Warehouse Stationary for around $20 for 500…so this would have saved Nikki even more money).

3 packages were sold at $99 = $297

31 packages were sold with an average spend of $130 = $4030

So that’s a total income generated of $4327 for a cost of $528.  A return of investment of $8 for every $1 spent…WOW!

If each of these clients were to spend on average $130 with Nikki and Phil every month for the next year, they would be worth over $1500 to the salon each.  So potentially they have just increased the salons turnover over the next 12 months by $51,000….and that’s just from one promotion!

It’s pretty amazing considering that the salon was turning over a mere $2K a month before they took over.

Well done Nikki and Phil, keep up the good work!

Oh and by the way, Nikki and Phil will be at our Auckland Salon Profit Secrets Seminar on September 6^th at the Hilton.  So if you’d like to meet them both and many other inspiring NZ salon owners then book now.  There are already over 100 salons booked in and only 15 seats left.  Click the link below to book your tickets.

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/ or call 0800 029 668

Whether you are in a small or big town, you CAN achieve results like Nikki and Phil. To join the Inner Circle program TODAY and get your own copy of the Essential Salon Owner’s Marketing Toolkit®. Go here to see if you qualify for a 90 Day Money Back Guaranteed Test Drive of the entire system – completely risk free.)

Worried ‘it’ won’t work for you in a small town? Check out where Nikki and Phil’s salon is located…you don’t get much more remote than that!
View Larger Map

The Auckland Hilton, Venue for the Salon Profit Secrets Seminar, Sept 6th 2010

If you were planning on coming to the Auckland Salon Profit Secrets Seminar at the Hilton Hotel on September the 6^th 2010 then you’d better be quick because the event is almost sold out!  There are just 12 seats remaining so hurry up and call 0800 029 668 NOW….or click the link below to buy online.

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/ or call 0800 029 668

Tickets are $179 for the day and come with a 100% money back guarantee if you are not totally blown away by our speakers!!!

For  Inner Circle Members the tickets are just $79 for the day seminar and this will be followed by a ‘Members Only’ Closed Door Session where you can pick the brains of experts Greg Milner, Rachael D’Aguiar and of course me.  There will also be over 20 other member salons there that you can share ideas with.  If you’ve never been to a closed door session before then you won’t want to miss out.

So far over 100 salons owners from all over New Zealand are booked into the event which is promising to be the most inspirational and informative salon owner seminar ever held in New Zealand.  And one lucky salon owner will get to be in our ‘Hot Seat’ and have their salon pulled apart and put back together by the experts…opportunities like this rarely come up!

If you haven’t already heard who will be presenting then here’s a quick summary…

Greg Milner – CEO and founder of Worldwide Salon Marketing will be presenting a phenomenally power brand new presentation, never before seen in NZ.   Greg will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months.

Rachael D’Aguiar – Rachael is the co-director of Worldwide Salon Marketing NZ and will be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’  She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

Pat Mesiti – Otherwise known as ‘Mr Motivator’ and recently opened up for Sir Richard Branson, and has been asked to open up for Donald Trump.  Pat’s aim is to help create 10,000 millionaires around the world!

Jeff Ghaemaghamy – An anti-aging industry guru who has sold over $100 million in product throughout Australasia.  Jeff will explain his rag to riches story and share how there’s never been a better time to be in the hair & beauty industry, and how to capitalise on the booming industry.

For more in depth information about the speakers click the link below to have a read.  But don’t waste too much time because I am expecting the seminar to be sold out soon.

http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/exclusive-nz-salon-profit-seminar-key-note-speakers-confirmed

We look forward to seeing you there!

Chris and the Team at Worldwide Salon Marketing NZ

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/ or call 0800 029 668

Those that ignore a guarantee are juggling with fire!

So many businesses have what I would call a ‘Flakey Guarantee’. For example, yesterday morning I received a fax from one of those ‘Fax Ads’ businesses and in big bold writing at the top of the ad was,

“Advertising that actually works – Guaranteed, or you only pay half”

I hate these kinds of guarantees as it screams a lack of confidence in your own product or service.  Why not be so bold as to say ‘Advertising that works – or YOU pay nothing!’ Why do you think Worldwide Salon Marketing has a 30 day money back guarantee with our Inner Circle program and an extra 60 day ‘pay no more’ guarantee?  It’s because we are so confident in our product and we know it works – there’s no beating around the bush!

Now that I’ve had a little rant, back to the real reason for this blog.  To show you how NOT having a Cast Iron Guarantee can be fatal to your business.   A couple of weeks back it broke my heart to see a salon featured on TV 3 show ‘Target’ (For those of you who are outside New Zealand Target is ‘Consumer Watch Dog’ show were they help out disgruntled customers with their problems and try to get them resolved).

This salon had literally ‘fried’ part of a client’s hair off during the colouring process with the only solution offered to cut part of her hair out.  The drama that ensued lasted 8 weeks and resulted in the salon finally giving the customer a refund.  Imagine the amount of people in that period who this client would have bad-mouthed the salon too…let alone shaming them on prime time National TV!

For those of you who didn’t see the story then click the below link to watch, the story starts at around 3mins 33secs and consumes over a third of the show.

http://ondemand.tv3.co.nz/Season-12-Ep-20/tabid/59/articleID/441/MCat/21/Default.aspx

But there is a further twist to this story that I would like to share.  In 2009 this salon actually joined the Inner Circle program.  After they joined and got their kit, we had our first coaching call which went really well.  About 2 weeks later the toolkit arrived back on our doorstep.

When Rachael called her back the salon owner said she loved the program but the timing was wrong, she was too busy and would join later.  An assumption some salon owners make…you are only allowed to join our Inner Circle Program once.  As you know, we are interested in members who take Massive Action, not those who are scared off by a little hard work!

Like many salon owners, this lady was lovely and very passionate about making her salon work, she was just going about it the wrong way.  She had the Tools to turn her business around but lost the opportunity when she sent them back.  If only she’d let us coach her to see the wood from the trees and what is really important in business there would have been no way she would have been shamed so badly (pictures of the salon, the name repeated and the disappointed client saying ‘The worst thing is, I felt they just didn’t care’…it doesn’t get worse than that on National Television folks)

If you don’t have a Guarantee, get one – a real one.  And if you do, stick to it – it could save your business and your reputation.

If you want to find out more about how to get your hands on marketing that is GUARANTEED to work or your money back, then you need to join the Inner Circle program TODAY and get your own copy of the Essential Salon Owner’s Marketing Toolkit®. Go here to see if you qualify for a 30 Day Money Back Guaranteed Test Drive of the entire system – completely risk free.)

If you have ever wanted to hear a man who was recently requested by ‘Sir Richard Branson’ and ‘Donald Trump’ as their opening speaker, another who has made his millions in the anti-ageing industry, a salon marketing guru and a staff coach extraordinaire all in the same room on the same day, then this is one seminar that you won’t want to miss!  PLUS one lucky salon owner is going to get the opportunity to be in the HOT SEAT and have their salon pulled apart and put back together by a panel of salon experts. 

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

This event is SELLING FAST, last week over 4200 invites were posted out, so Act Now to secure your place.  Tickets are just $179 per person and the first 50 people to purchase a ticket get an additional FREE ticket for a business partner or employee. 

A couple of weeks ago we announced that for the first time in over 3 years Worldwide Salon Marketing Co-founder Greg Milner would be presenting a phenomenally powerful NEW marketing presentation never before seen in New Zealand and Worldwide Salon Marketing New Zealand Director Rachael D’Aguiar would also be presenting a brand new staff coaching presentation. 

So, it is with HUGE excitement that I am also able to announce that ‘Mr Motivator’ Pat Mesiti and self made anti-ageing millionaire Jeff Ghaemaghamy will also be presenting at our seminar. 

Here’s some more information about all our speakers…

Pat Mesiti Recently Opened For Sir Richard Branson

Pat Mesiti

Pat Mesiti is a prosperity activist.  He is a highly effective communicator and most notably an income acceleration coach.  His passion is to EQUIP and EMPOWER individuals and businesses to experience growth and prosperity to its fullest potential.  His expertise is to SHIFT MINDSETS AND TO BUILD BIGGER PEOPLE to produce results.  Pat has spoken globally to some of the largest conferences, and his books and materials have sold over 2 million copies.  Having built some of Australia’s largest people organisations, Pat understands the power of harnessing people potential. 

Pat has spoken for and shared the platform globally with some of the world’s most influential speakers including Denis Waitely, Robert Kiyosaki, Mark Victor-Hansen, Jim Rohn, Bob Proctor and most recently for ‘Sir Richard Branson’.  He has also been invited to open for none other Donald Trump later this year! 

Pat is committed to taking people from being sales agents to millionaires.  He will shift your mindset, touch your heart and increase your wealth. 

Jeff Ghaemaghamy Pictured With Partner Donna

Jeff Ghaemaghamy

Jeff Ghaemaghamy began his career washing dishes, and ended up making millions in the anti-ageing industry purely by accident.  Jeff had problem skin all his life with adult acne.  Whilst travelling through the USA he was recommended a product which a friend thought might help his skin and to his surprise it cleared his skin up within a matter of days and within weeks it was as if he never had acne at all!  As sceptical as he was, Jeff saw an opportunity and turned it into a business that has distributed over $100 million of products across the Asia-Pacific region. 

Today, Jeff lives his life according to three words, INSPIRATION, EMPOWERMENT and making a DIFFERENCE.

Jeff believes his success was not about being the most clever person but rather through offering outstanding service and simply being in-front of the growing needs of an ageing baby boomer population.

Jeff will share key success principles of how he built his business and how YOU as salon owners are all positioned in-front of the trends of an ageing population, and how to capitalise on it!  

Greg Milner

Greg Milner, Worldwide Salon Marketing CEO and Co-founder will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months, stop you wasting money on marketing that doesn’t work and get a FLOOD of new clients whenever you want them, so you can turn your business into a profit-powerhouse!

Greg Milner Presents to a Sell Out Crowd at a Recent Seminar

Greg has helped thousands of salon owners across the world by giving them REAL reasons why their salon marketing is useless.  Even if you’ve never done a successful marketing campaign in your whole life, Greg GUARANTEES that these top secret tactics will put money in your bank account in 21 days or less after seeing his presentation…or your money back!

Rachael D'Aguiar will present a brand new Staff Coaching segment.

Rachael D’Aguiar

Rachael D’Aguiar, Director of Worldwide Salon Marketing NZ will also be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’

Rachael is the staff coach extraordinaire!  If you have ever wished that you could turn your staff into clones of yourself, selling product to clients, re-booking them every single time they come to your salon and so much more, Rachael’s Staff Coaching Program is as close as you will get.  Rachael freely admits that 3 years ago she was a pretty ‘awful’ boss and let her staff run her and her salon.  But instead of blaming her staff, she changed the way she approached them and the training she gave them.

Today, Rachael has mastered the art of getting staff to do what she wants them to do – and enjoying it!   She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

With such a world class line up of speakers this event will SELL OUT FAST so book NOW.

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

And if that wasn’t enough then we’ll also have a panel of experts including real salon owners, ready to share their success secrets with YOU! One lucky salon owner will even get the chance to have their salon analysed by the experts, right there on stage.

The seminar is on Monday September 6^th, from 9.30am – 4.00pm (registration from 9am) at Auckland’s prestigious Hilton Hotel on Princess Wharf.  Tickets cost $179 NZ for the full day and the first 50 people to purchase a ticket also receive a second ticket FREE for a partner, business colleague or staff member.

A special closed door session with Greg Milner will be held for Inner Circle Members ONLY from 4pm to 5pm. 

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

Join us for a day of inspiration and motivation as we talk about the things that REALLY matter to salon owners.  (Monday September 6^th 2010, 9am – 4.30pm at the Hilton Auckland).

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/

If you are you sick and tired of putting so much hard work and precious time into your salon, without making the money you deserve, then you MUST attend this seminar.  Greg will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months, stop you wasting money on marketing that doesn’t work and get a FLOOD of new clients whenever you want them, so you can turn your business into a profit-powerhouse!

We’ll also have a panel of experts including real salon owners, ready to share their success secrets with YOU! One lucky salon owner will even get the chance to have their salon analysed by the experts, right there on stage.

Rachael D'Aguiar will present a brand new Staff Coaching segment.

Rachael D’Aguiar, Director of Worldwide Salon Marketing NZ will also be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’

Rachael is the staff coach extraordinaire!  If you have ever wished that you could turn your staff into clones of yourself, selling product to clients, re-booking them every single time they come to your salon and so much more, Rachael’s Staff Coaching Program is as close as you will get.  Rachael freely admits that 3 years ago she was a pretty ‘awful’ boss and let her staff run her and her salon.  But instead of blaming her staff, she changed the way she approached them and the training she gave them.

Today, Rachael has mastered the art of getting staff to do what she wants them to do – and enjoying it!   She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

We will also be announcing our key note motivational speaker within the next 2 weeks, so keep an eye out to find out who this inspiring speaker will be.

If YOU want to be the best salon owner you can possibly be, then you NEED to book your ticket to the New Zealand “Salon Profit Secrets” seminar right now!

WARNING:  This is advanced notice regarding the Auckland Salon Profit seminar and invites will be sent out by post to over 4000 New Zealand salons on our database in less than 2 weeks.  So be quick as there are only 130 spaces available and this event will sell out FAST!!!

The seminar is on Monday September 6^th, from 9am – 4.30pm at Auckland’s prestigious Hilton Hotel on Princess Wharf.  Tickets cost $179 NZ for the full day and the first 50 people to purchase a ticket also receive a second ticket FREE for a partner, business colleague or staff member.

P.s. This may be your last chance to see Greg Milner present in New Zealand for another 3 years!

Click the link below to purchase tickets and the find out more information, or call us NOW on 0800 029 668 to secure your spot.

http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/

I remember one of the first marketing exercises that Greg Milner (who was our mentor at that time) gave us when our salon D’Aguiar: hair.skin.nails was accepted on to the Inner Circle program back in 2007. He sent us a ‘door flyer’ that was used by a Pizza company, owned by the daughter of copywriter Mal Emery.

So we tweaked the flyer to suit our salon, attached a string to it which was used to hang it on door handles and offered the occupants of the house a free treatment ‘no strings attached’ to get them to come into our salon.

Inner Circle Members can go to the Members-Only Sealed Section of the website here to see the door flyer.

For months Rachael and I walked around our neighbourhood hanging the flyers on people’s door knobs, and it worked an absolute treat.  Every single time we delivered about 200 door flyers we would get 10 – 15 new clients and we would get phone calls from people telling us that they thought our marketing was so innovative!

It was real ‘out of the box’ marketing and really grabbed people’s attention.

But what I wanted to talk about is a piece of marketing that really caught my eye and I wanted to share with you.

Most of us would be pretty angry at the thought of a parking ticket, right?  Don’t you just hate it when you are walking back to your car and all of a sudden your heart sinks when you see that dreaded little ticket, flapping in the breeze under your windscreen wiper!

Not too long ago, I took a drive down to our local seaside town Browns Bay, to post a couple of things and as I was walking back to my car I spotted this ‘dreaded little ticket’ and I instantly thought…my reg is up to date, my wof is up to date, I have only been parked in a 120 min space for about 20 minutes

“So what the heck could I have been ticketed for!!!”

I stormed up to my car, ripped the ticket from under the wiper, glared at the damn thing…and then let out a huge laugh!  It was a promotion by Burger Fuel offering me free fries with any burger purchase.  My offence….‘Failing to Display a Sufficiently Satisfied Stomach!’

Check out the actual ticket by clicking here

Needless to say I was so relieved at having not got a REAL parking ticket, that I used my voucher the next day!  And you can bet your bottom dollar that I wasn’t the only one….good on ya Burger Fuel!

So if you want to find out more about how to get your hands on marketing that REALLY grabs attentions and attracts the type of customers to your business that YOU want then you need to join the Inner Circle program TODAY and get your own copy of the Essential Salon Owner’s Marketing Toolkit®. Go here to see if you qualify for a 30 Day Money Back Guaranteed Test Drive of the entire system – completely risk free.)

Toni Cunningham, Owner of Decadence Salon in Palmerston North, NZ

Toni joined the Inner Circle Premium program back in December 2009 and has seen her salons weekly turnover increase by 20% in that time.  And the great thing about Toni is that she doesn’t get deflated or defeated when she does a campaign and doesn’t quite get the results she wanted, because she has so many other successful salon marketing campaigns on the go that she is always getting great results from different areas.

When I get calls from ‘non inner circle members’ telling me that their marketing isn’t working, I normally ask them what marketing they have done, to which the response is something like,

“Well I delivered 37 flyers into mailboxes 8 weeks ago and I haven’t heard back from anyone yet…”

It is simply not enough, and the results will show that.

Many Salon owners have been slaves to their business and staff, not paying themselves a wage for 1, 2, 10 even 20 years and most of these people have the perception that marketing is a waste of time and has to be expensive, but it isn’t.  There are so many low cost strategies if not FREE ways you can market your salon.

Read on below to see how a low cost mailbox drop brought in $4158 for Toni Cunningham in the month of April…

“Hi Chris

Just wanted to let you know that April was our best month (even bet Christmas) it’s fantastic to see the salon growing continuously every month. I have to say couldn’t have done it without WSM.

I have to say it’s really rewarding after my husband and I have dropped 500 flyers to go into the salon and see 10 messages on the phone and then the calendar just fills up, its great.

The team get such a kick out of seeing the calendar fill quite rapidly.

I have only been in the program since December and have seen some great results, have made a part timer full time ,and we are in the process of hiring another stylist.

If this is what we have achieved in the last 6 months I say bring on the next 6 months.

Last month we took massive action, we did our monthly newsletter, Kids Free Hair Cuts Flyer (in school holidays), Autumn Flyer, along with all the New client letters, birthday letters, Raise the dead letters.

By far the Autumn package was the most successful,  we are dropping 500 every week and getting amazing results. It cost $45 for flyers and envelopes and we booked 42 packages at $99 and what is even better, is 34 were new clients.”

And from chatting with Toni recently she dropped another 500 flyers around the neighbourhood in the first week of May and got another 9 bookings (49 in total so far).  And of course these results do not include all the new and existing clients she got from her other marketing campaigns.

So Let’s break things down.

500 Flyers plus envelopes cost Toni $45.

She delivered 2000 flyers over 4 weeks in April, so the total cost for the flyers and envelopes was $180.

Each of those 42 clients spent $99, so an immediate income of $4158 (this does not include any retail sold).

Let’s say on average each new client is worth $1000 per year to Toni and that half of the 34 new clients became regular clients.  That would be an increase in annual turnover of $17,000.

Not a bad return for a $180 investment.

Well done Toni and keep up the excellent work!

So if you now believe that Marketing is definitely worth the investment after reading this story and you want to get hold of the same marketing tools and strategies as Toni then you need to join the Inner Circle program TODAY and get your own copy of the Essential Salon Owner’s Marketing Toolkit®. Go here to see if you qualify for a 30 Day Money Back Guaranteed Test Drive of the entire system – completely risk free.)

P.s. I think a special mention has to go out to Shane (Toni’s Husband) who has been helping out delivering flyers for Toni week in week out….good on ya!

BONUS for Inner Circle Premium members: Want to get your hands on Toni’s flyer? Login here to the Members Only ‘sealed section’ and you can download this flyer in Word format and use it for your own salon!

But before I let Terra explain to you how she did it, I want to tell you some of the benefits of having memberships in your salon….

Memberships are a great way to get a huge chunk of cash up front from your clients or regular cash flow depending on the membership type.  If cash flow is a bit tight and you have a GST bill coming up then memberships give you that much need boost.  Or perhaps you want to go on a holiday or buy a new car then memberships give you more financial freedom so you don’t have to go grovelling to the bank for a loan!

Memberships are also a great way to guarantee your clients stay loyal to your salon for a long time and if a staff member leaves and starts working at a salon down the road it also stops clients going with that person.

You will often find that people on memberships will try out other services that they have never had before which opens up more opportunities to sell lots of product.  Remember these people have paid their money upfront, so they are going to feel like they have got money to burn when they come in for their treatments….so SELL, SELL, SELL like crazy!

But enough from me, here is what Terra has to say about memberships and being a part of the Inner Circle Program…..

Terra Evans, Owner of Skin Deep Face & Body, Auckland

“I have been a member of the Inner Circle program for 2 months now. I decided to join because even though my salon is already doing well I knew it wasn’t working it to its full potential. So when I saw the ad for a free DVD on how to make more $ and do fab marketing it intrigued me and I phoned Chris to find out more.  The first thing I felt when I spoke to Chris was that I wasn’t being sold to, I was just being told the facts and I could also see how genuine and enthusiastic Chris was about the whole thing. I asked Chris to give me some people to ring who are already members which he did and everyone gave rave reviews so I asked him if he could ring me in 2 months, when I felt I would be ready and I would give it a go, I really didn’t have anything to lose as there is the free trial period and I told Chris that if it didn’t work for me within that time I wouldn’t continue, but he was very confident that that would not be the case and that I would love it, and he was right!

I have implemented lots of new ideas but also things like new client letters which I knew I needed to do before I joined but didn’t know where to start. Well not anymore, with all the templates and ideas that are in the manuals I finally feel like I am taking control of my business! So far I have done New client letters 1,2 and 3, birthday letters, raise the dead letters, Queen of referrals, Valentines day specials, newsletters (mail and email), changed my messages, implemented the Happy form and testimonial form, cross over promotions, top client rewards, about to send out a school holiday special, ordered a new A frame for the sidewalk, increased my prices and am now using the Staff finder service to look for a new therapist so we have more spaces to fill so I can do some more marketing.

The Best success I have had so far is with the Mini Memberships. I did like the Manual said (why try and fight it) and offered $350 worth of treatments for $200 I had 20 up for grabs and they had a 6 month expiry. .I sent out 672 texts @ 22 cents each = $147.84 and 252 emails @ 5 cents = $12.60 total cost $160.44 all to my existing clients. The response from the texts was amazing within 24 hours of sending the message we had sold all 20 and had many more on a waiting list for next time.  So all up it cost me $160.44 to market and I had a return of $4000! Oh what a feeling!

What was interesting about the whole thing is that it actually has encouraged the mini members to try different treatments that they have been thinking about trying, already I have 2 clients starting a course of IPL (which of course will end up costing them more than $350) another client is going to use hers towards microdermabrasion course (again more than $350) and 3 of the members have only visited us a few times so after they have used up there credit I am sure they will be addicted! The rest of the members I am going to test and measure at the end of the 6 months and see how many different treatments they have tried and how much extra retail they have purchased.

So if you are nervous about trying mini memberships don’t be they work!! You can always try selling 10 and then when you see how well it works give it another go. Oh and by the way the clients love it and love you for it. It creates such a buzz and good energy which I feel is so important for true success.

Thanks so much Chris, I look forward to our next meeting and getting started on more great ideas!”

As you can see from what Terra has written she is a HUGELY motivated person that takes massive action.  The memberships are just one of many strategies, systems and promotions that she has implemented since joining the Inner Circle program in January.  Great results Terra, well done and I am so happy for you!

FOR INNER CIRCLE PREMIUM MEMBERS ONLY: log in here to get the exact words Terra used in her winning text message

If you want to get hold of the same membership strategies as Terra then you need to join the Inner Circle program TODAY and get your own copy of the Essential Salon Owner’s Marketing Toolkit®. Go here to see if you qualify for a 30 Day Money Back Guaranteed Test Drive of the entire system – completely risk free.)

The GOOD news is that there are still 5 tickets left for this seminar.  The BAD news is that there are only 5 tickets left for this seminar and they will be snapped up fast, so don’t dilly dally and ACT NOW before your competitor down the road does! 

Tickets are only $87 and every person who purchases a ticket gets a $320 Business Building Pack, Absolutely FREE  

Call us Now on 0800 029 668 to secure your place

WARNING - This may be the last Christchurch seminar in 2010.  We are only having a maximum of 30 people at these mini seminar events, so it’s a great opportunity to get all your burning questions answered by Chris and Rachael D’Aguiar-Sanders in a intimate environment.

Rachael D'Aguiar-Sanders

In this jam packed 2 hour mini seminar listen in amazement as salon marketing guru Rachael D’Aguiar-Sanders reveals why 99% of everything you’ve been told about marketing your Salon or Spa is utter nonsense. 

“It’s time to STOP wasting money on marketing that doesn’t get a response.  I show salon owners exactly how to use tested & proven marketing systems that will bring in a flood of new clients and get your existing clients spending more, more often”

The Dunedin Seminar on March 29 at the Kingsgate Hotel is also almost sold out with just 6 tickets remaining. 

Every ticket comes with a guarantee too!  If you do NOT feel like you have got what you wanted out of our seminar then we will happily re-fund your ticket, no questions asked!  We have been running these seminars in New Zealand for 2 years now, and have never had one person ask for a refund….so we must be doing something right!

So if you want to finally earn the money you deserve from your salon in 2010 then call the TICKET HOTLINE now on 0800 029 668. 

We look forward to meeting you and helping you to achieve your goals in either Christchurch or Dunedin!

In a state of shock from the news, Rachael and I walked into the Flight Centre Galeries in Downtown Sydney and explained our situation.  We were literally 4 hours away from flying back to New Zealand and needed advice and quickly!

The Exceptional Service Award Goes to Rick Monk of The Flight Centre, Sydney Galeries.

Luckily, the fellow we had sat down in front of not only understands customer satisfaction but knew how to totally exceed all of our expectations of what a travel agent could do for us.  For those of you who saw John Lees presentation in Sydney, this guy, Rick the travel agent is definitely at the top of the triangle.

Rick explained before he called Air NZ that sometimes Airlines choose not to re-route flights and would end up charging me for a new flight.  To make matters even more tricky, the original flights were booked through a different online agent, both our bookings were made as one, so the booking had to be split to allow Rachael to travel back to NZ and me to fly to Brisbane, and the e-ticket didn’t even have a reference or booking number on it.

Rick spoke with the Air NZ agent and explained our situation clearly.  After a few moments he gave me a smile and wrote on a piece of paper and handed it to me…

‘IT’S ALL IN THE WORDS YOU USE’

Rick had managed to cancel my Sydney flight and re-route out of Brisbane a few days later for a small additional fee.   When he got off the phone, he explained that he had told the Air NZ agent the message they needed to hear. ..

‘Tell them what they need to know.  It makes it easier for them to make a decision quickly’

…boy did this guy know his stuff or what?  Who has children and knows what happens when you give them too many options?  Yet sometimes we forget this in business and offer our clients so many options that we confuse them and they choose the easiest option – nothing.

Sure, this is what you would expect a travel agent might be able to do for you on 3 hours notice.  And had he stopped here we would merely have been satisfied customers, not raving evangelists for the Flight Centre.  Rick then went onto book a flight to Brisbane at the exact same time that Rachael needed to check in as well so that we could share a taxi, aware that we had missed our shuttle because of the unexpected news and proceeded to not only book and prepay a hire car to be waiting for me in Brisbane but had it pre-authorised because our credit card was playing up in the Australian system.  He even made duplicates of everything and told us which ones we’d need when we went to claim travel insurance.   And most of these he did simultaneously with a phone on each ear and his fingers on a website.

I had multi-tasking envy and wondered how any man could do this!!!

Like a true expert, Rick had thought of things that hadn’t even crossed our minds yet and he shared his knowledge with us making our experience so much better than it could have been.

It’s times like this that I realise that money CAN buy happiness.  A few years ago there is no way I would have been able to drop everything and afford 2 extra flights and a hire car no matter how much I wanted to be with my family.  Wealth buys you options and can help take care of you and those you love.  Without it, you’re screwed.  For years I worked for free for ‘the love of it’, now I work for profit and spend it on what I love and I’d never go back.

But back to Rick.  Now, I’m the type of guy that WILL NOT  purchase anything from your shop if you can’t even crack a smile as I enter, so I figure when I’m given exceptional service I am going to sing about it from the rooftops.  Rick had no idea when he made my day easier last Wednesday that I have the ability to pass on his merits to 20,000 people who receive this email.  Just like you never know when you impress someone who they know.  But you can sure as anything guarantee that they will tell everyone that they know about you!  And if you’re ever in Sydney and need a remarkable travel agent, please visit my new friend, Rick Monk and tell him Chris Sanders sent you.