Salon Superstar of the Week – how Inner Circle member Anni Mavety turned herself from struggling technician to proud salon business owner
by Greg Milner on 12/01/10 at 11:24 am
Inner Circle member and salon owner Anni Mavety of Wellness Treatment Centre in Banora, NSW - sales increased 150% since getting her Toolkit
“We have had an amazing 4 or 5 months since we joined. Haven’t finished off my figures yet, but my guess is that we have had an increase in business of at least 100% probably quite a bit higher.”
For every doubter, for every salon business owner who tells me ‘oh, your material didn’t work for me because “my business is different” ‘, there’s a dozen like Anni Mavety.
Anni only joined the Inner Circle program and got her marketing Toolkit in May 2009. As she admits in an email this week, ‘it took a while to get myself going’, but once she did, the results were almost instantaneous, and spectacular.
“I have used a lot of the info in the Toolkit, sometimes it works and sometimes it doesn’t but it provided a mountain of resources which enabled me to change the way I think and the way I do business.
Considering we have a crappy location with no walk by and the state of the economy, I’m very happy with our results to date. I anticipate that this year we can double our figures again.
Anni’s story is a classic case of necessity being the mother of motivation. Supporting a husband suddenly disabled, she had to get the salon business profitable, and fast. She was desperate, and desperate times call for desperate measures. The ‘cost’ of Inner Circle membership initially frightened her, but as she explained when I interviewed her over the phone, that initial investment came back to her in spades.
IDEA FOR INNER CIRCLE MEMBERS:
Success breeds success. As Anni and so many other Members have discovered, once you ‘get’ the concept that any hair or beauty salon is actually a marketing business, you become ‘attractive to success’. Anni has come up with what I think is a stunning idea to generate more sales and give back to the community at the same time, and she’s shared this plan with members via a special interview available now in the Members Only ‘sealed section’. Members can log in here and go straight to that interview. I commend it highly.
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
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