Salon Marketing Superstars – Hayleigh McKnight doubles her sales in one year
by Greg Milner on 24/09/09 at 11:18 am
Inner Circle member Hayleight McKnight in her new car outside her Melton (VIC) salon - sales doubled using the Essential Salon Owner's Marketing Toolkit. Her accountant insisted she buy the car to reduce tax due to higher profits.
The sheer frequency of reports from Inner Circle member salons detailing spectacular results is coming in so fast it’s hard to keep up with them.
Hayleigh McKnight of H’s Place in Melton, Victoria, joined the program and got her Essential Salon Owner’s Marketing Toolkit® only in August last year.
The salon has apparently become so busy that Hayleigh’s had no time to report results…even now, she’s had to get her mother Beth, who works the business with her, to forward full year figures.
As Beth reports,
Mother-and-daughter team Beth & Hayleigh McKnight, of H's Place salon
“Hayleigh’s story is simple – she has doubled her turnover in the past year and that is since she has been only using the Worldwide Salon Marketing tools and strategies in ALL her advertising.
Last year $113,000, this year $224,000. It amazed the accountant so much he asked how the hell she did it! Profit margin went from 18% to 22%…
It is simple and so easy to use the marketing program, well worth it’s weight in gold. And the manuals and Members Only section are so simple if followed. It is only when we have diverted and questioned the purpose of the style etc that results dropped.
Yes, all advertising needs to be monitored closely and find defined areas of clientele. For us, Direct SMS and direct letterbox drop has a great response, as does the mini membership when needed.
The members only area keeps us upto date on what everyone else is expereincing, especially in this financial crisis.”
All so true. Only yesterday, a new Member complained that ‘our’ marketing didn’t work. We asked her to email us the ad she’d used. Not surprisingly, the ad she sent wasn’t one of ours at all, it was the usual, me-too, garden-variety ‘branding’ style of ad so widely used – with predictably spartan results – by tens of thousands of salon owners all over the world.
No wonder it failed.
OPPORTUNITY: If you are NOT yet a member of the Inner Circle program, if you do NOT yet have the done-for-you advertising – written just for salons – in the Toolkit, then how much more time are you going to waste doing the way you’ve always done it, getting the same just-barely-scraping-by results? Go here to complete a Pre-Application Survey for a 30-Day Test Drive of the entire system, valued at over $40,000.
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
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jill groves
Sep 24th, 2009
Well done Hayley, you deserve all the success in the world, you see, you didn’t need to doubt your ability, all you need is self belief and you can achieve anything! I’m very proud of you and enjoyed coaching you. Jill groves