A Salon Owner’s Story…
by Greg Milner on 21/10/08 at 5:44 pm
Last century, Napoleon Hill wrote the best-seller ‘Think and Grow Rich’. It should have been called ‘Think, ACT and Grow Rich’.
The world is full of educated derelicts. Motion beats meditation, every time. And success breeds ever-increasing confidence.
From Swan Hill, Victoria, Debra Page of Imoshun Hair & Beauty Concepts wrote to us last week to describe the steady increase in her business as she educated herself – and actually implemented that education – on what actually works to get business in the door.
“I just wanted to let you know how grateful I am to Worldwide Salon Marketing.
Three years ago I was working from a small room on my house with a small but loyal client base. I had found Worldwide Salon Marketing on the internet and read the online newsletters from time to time. Aug. 2005 I made the trip to a look & learn hairdressing seminar and met my future husband. All this time I still looked up the WSM newsletters. Dec 2005 I made the big decision to move into larger premises to separate home life from working life.
April 2006 my future husband whilst working for Haircare Australia came to my salon to do education both in business building and technical areas. We married in September 2006 and he encourages me continually in business and my own personal growth.
Success is Uphill
The lessons I learn are no longer mountains. As Pat Mesisti says, success is uphill.
March 2007 after reading yet another of the WSM newsletters I sent out the very first newsletter of my own on a bi-monthly basis. We sent out four in all for 2007. We now had a client base of 300.
Dec 2007 we started the new business, Imoshun Hair & Beauty Concepts in Swan Hill. Bigger town bigger premises! After reading a WSM newsletter I started to send them out monthly. We had gone from a 3 person salon to now employing 7 people. In March 2008 I discussed with my husband applying for Inner Circle membership. I was fortunate to be granted a 30 day trial and now love being signed up as an Inner Circle member.
As you can see WSM has been instrumental in the changes in my business even before I signed up. The newsletter contains so much positive content it is beneficial to anyone who reads it. I have a team member who devours it every time it comes in.
“We implement everything…”
We implement nearly everything in the kit, newsletters, queen of referrals, new client letters, email, sms (thank you for the personalizing idea) , sandwich board, front window.
Reflecting on our 10 months of business, in June we were averaging $16,000 per month, we are now in Oct and averaging $19,000 per month. Our client base is in the vicinity of 1300. We concentrate our team on a salon culture which exudes warmth and gives great service. Its that smile that makes the difference.
All about us, businesses are complaining…
We are now closed on a Monday (I get the day off ), I have employed a bookkeeper one day per week who separates our two businesses so everything is tracked correctly, our team now does most of the newsletter including making up the packages to go out for the month. All these things have improved and we are in the middle of a drought & recession!!! All about us, businesses are complaining and we have nothing to complain about. We are growing.Â
You have helped me step out of my comfort zone. Both my husband and I dream big, I figure if we only achieve 1/2 of what we dream we will have really succeeded! You are right, we need to have the vision.
The coaching calls are important part of motivating and analyzing our business and I will be ringing to book for the next one.
Success is 80% relationship, 20% technical
Footnote:Â Clients were discussing our newsletter in the salon this week, they like to sit down with a coffee and read every detail in it, they love the personal detail in it. I laugh because it is Saturday afternoon and I am sitting reading your newsletter and listening to your CD of the month. It is very true, Hairdressing or Beauty is 80% relationship & 20% technical ability. I think that is part of what makes your company so successful, the emphasis on the relationship part.
Again Thank you! Deb
Barry & Debbie Page
Imoshun Hair & Beauty Concepts
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
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