Why I’m Becoming Redundant – and Why You Should Be Too
by Greg Milner on 30/04/08 at 11:00 pm
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| Me, goofing off at the Abrolhos Islands… |
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| …Hardly a tropical paradise, but it’s ‘home’…. this was our fifth trip. |
Last week I goofed off. As regular readers will know, thanks to Jemma filling this space for me, I was swanning about the ocean at the Abrolhos Islands, 50 nautical miles off the coast of Western Australia, with a bunch of friends. Now, don’t for a moment get the idea that these islands are a tropical palm-fringed oasis. They’re more like bits of coral reef just managing to stick out of the water a little here and there, with lobster fishermen and their families clinging the rocks in ramshackle shacks for a few months each year.
That’s not the point. While I was catching yellowfin tuna and mackerel, eating fine food and drinking far too much wine, the team here at Worldwide Salon Marketing were working flat out.
In my absence, Jill and Jemma staged the first Road to Riches Superconference of 2008, in Adelaide. It was a great success, and 16 salons were admitted to the Inner Circle program. (Bookings are now open for the next event, in Melbourne on July 7 - tickets are available at www.salonroadtoriches.com)
Back in the office, my coaching team continued to mentor hundreds of Members across Australia and New Zealand. And abroad, our Authorized Representatives in the USA, Canada, the UK and Ireland were doing the same.
Happily, I was redundant to the whole process. And that’s where YOU need to be…redundant. A lesson I learned a few years ago: If you can’t leave your business for a month, a week, even a day, without affecting your income, the truth is you don’t actually have a business. You have a job.
Unfortunately, that’s where 99% of salon owners find themselves – trapped in a job. And in most cases, paying their staff more than they pay themselves. (That’s why it’s called a job – Just Over Broke.)
You simply cannot escape from this ever-decreasing circle until you…make a decision, and take action. And that decision has to be:
"I will no longer spend ALL my time working IN my business. From tomorrow, I will take ONE day a week to work ON the business. I will not see clients, cut hair, do skin treatments or any other ‘hand-on’ work on that day.
"And within two months, I will take TWO days off to work ON the business, while staff do the work. I will mark these days in the calendar, I will tell my staff not to book me with clients on these days, and I will tell my clients I am not available.
"And I will actually DO IT."
I practise what I preach. Isn’t it about time you took control too?
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
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