Worldwide Salon Marketing

The DISCIPLINE that most salon & spa owners won’t employ

by Greg Milner on 17/04/08 at 1:16 am

The scenes below are from some of our Road to Riches Salon & Spa Marketing Super Conferences over the past year or so. Look closely….what do YOU see?

 On the surface, it looks nothing more than bunches of people sitting in a room. Oh no, it’s far more than that. What you are looking at is a rare breed indeed. You’re looking at a representative sample of the TOP 2% of beauty industry professionals.

How do I know this? Because 98% of the owners of businesses in the beauty industry never, ever bother to acquire the education necessary to drag themselves clear of the drudgery and fear of living week to week, always struggling, barely earning themselves a wage – more often than not paying themselves a fraction of what they’re paying their staff.

And in many cases, finally giving up and closing the doors.

I mention this only because on Monday, April 21, in both Seattle, Washington and Adelaide, South Australia, another representative sampling of that top 2% of salon owners will be gathering for the first Road to Riches super conferences of 2008.

They will be there to further their education, find out what really gets customers through the door, what really makes people spend more with you than they’ve ever done before, what really motivates staff to achieve…

And this information is nothing like what you will hear at ANY other so-called ‘professional development’ event, ANY trade show, ANY ‘expo’.

So, if you have not booked already, if you live within flying, driving – or CRAWLING – distance of Adelaide or Seattle, there’s a HANDFUL of tickets left for each event. Not sure about Seattle, but the Adelaide Hilton conference room is 96% booked as of today.

For Adelaide, call our office on 08 9381 6621

Tickets are a ridiculously cheap $159 including morning and afternoon refreshments, AND lunch.

A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients.

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