While Greg Was Away…

by Greg Milner on 24/04/08 at 1:38 am

As you know Greg (the lucky dog) is off fishing with his pals till next week, so he’s left me in charge of the Success Strategy bulletins. For those of you who don’t know me I’ll introduce myself. My name is Jemma Lole, and my last name is not pronounced ‘lolly’, as much as I enjoy sweet sugary foods. I am extremely passionate about copywriting and marketing, I just love finding those ‘triggers’ that make people buy. I think it’s fascinating, exciting, and better yet, it makes lots of money for the people I work with!

Jill Groves, the director of Worldwide Salon Marketing, and I have just returned from our Super Conference with 150 fantastic attendees in Adelaide (check us out on the right, enjoying coffee in the gorgeous Hilton conference room). Though tired from the action packed trip, the office has been buzzing with energy as Jill and I shared with the team everything that happened during the Super Conference. Some highlights or ‘Ah-ha’ moments included:

- Perry Mardon unveiling the three most common personality traits of salon owners, amid gasps of realization from the audience. Perry invited audience members up on stage as he used his amazing mind skills to reveal why being ‘nice’ is destroying your business and staff morale, and how to overcome this salon saboteur.

- Inner Circle member Nikki Gilbert bravely standing up in front of the audience and sharing how she made $8,000 in two weeks after sending out just 200 marketing letters.

- The Panel of Experts, one of the most popular parts of the day when the entire audience was invited to come to the microphone and ask their burning question of the panel, which included experts on staff, marketing, policies and procedures, and sales.

- The intimate details of real-life salon success stories revealed to the audience, including the in-salon strategies that won Le Beau Day Spa owner Karen Briffa so many national awards, and how Inner Circle Sharon Bremner from Body Sense doubled her salon sales in just 3 weeks.

Jill says “I feel privileged that these genuine and hard working salon owners took the time from their week to attend our conference. We had an amazing day and from the comments I’ve been getting it seems that everyone had some fantastic ideas and breakthroughs during the day.”

Here’s what a few of the attendees wrote to tell us:

“I really enjoyed the conference yesterday. You have a fantastic team with you, they are genuine and love what they are doing. It was really pleasing to see so many salon owners there, learning from the guest speakers and networking with each other. The few people that I spoke to about the ‘Inner Circle’ are very positive and get results. I wish you the greatest success in your vision, our industry will gain valuable support and guidance from your business and your team.” Cass Donnelly, Director of Vita 5, SA.

“Dear Jill, first of all I would like to congratulate you on a fantastic conference, Julie and myself found it very interesting and can’t wait for the next one”. Jenny Moynihan Reflections Day Spa, Blackwood SA

Jill and I are continuing to bring the sell-out ‘Road to Riches’ Super Conferences on tour across Australia. Don’t miss the opportunity to attend in Brisbane, Sydney, and Melbourne; it really is the event that will transform your life and your business in a single day. Tickets are $159 per person, and the first 50 to book each event get a second ticket FREE! Call the office on 08 9381 6621 to book your ticket or visit the website www.salonroadtoriches.com for more information.

Rating 3.00 out of 5

A post by Greg Milner

The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients.