Salon Business – Melbourne Salon Owners Inspired at Salon Profit Secrets seminar
by Greg Milner on 09/02/10 at 10:18 am
part of the 100-strong crowd of salon professionals at the Salon Profit Secrets seminar in Melbourne on February 8, 2010, with salon owner Claire Martin in the 'Hot Seat' on stage with our Panel of Experts
Book your tickets NOW for a Salon Profit Secrets seminar near YOU.
INNER CIRCLE MEMBERS: Call the office on 08 9381 6621 (Australia) to get your Member discount tickets.
Just back in the office today after a fantastic Salon Profit Secrets seminar -- our first for the year -- in Melbourne yesterday.
For new salon owner Claire Martin, of Waterlily Skin & Body Therapy in Blackrock, it was a thrilling experience. Claire was the lucky winner of the Hot Seat spot, and for more than an hour on stage, our Panel of Exerts (successful Inner Circle members) helped Claire take her business apart piece by piece and put it back together again.
While her husband sat in the audience frantically taking notes, the panel of salon business owners helped Claire develop a powerful Unique Selling Proposition, a great offer, gave her tips on media to use, and direction in how to create a magnetic ‘story’ to attract a rush of clients for her new business -- and boy, was she fired up when she came off stage!
(And special thanks to Inner Circle members Danielle Howland and Toni Broggian for volunteering to put their minds to Claire’s challenges)
The positive feedback from the conference was exceptional… especially for Rachael D’Aguiar, who flew in from Auckland especially for the event.
New Zealand's Worldwide Salon Marketing franchisee Rachael D'Aguiar flew in from Auckland to enthral the Melbourne audience with her story - from struggling salon owner three years ago to successful businesswoman - all thanks to attending a similar seminar in Sydney in 2006.
Rachael had the delegates in the palm of her hand as she told her own story -- from struggling salon owner only three years ago, to becoming an Inner Circle member, more than doubling her salon’s sales in the first year, and going on to become, with her husband Chris Sanders, owner of the Worldwide Salon Marketing franchise for New Zealand.
(Were YOU at the Melbourne seminar? Check out MORE SEMINAR PHOTOS here)
For our many Inner Circle members at the seminar, it was a golden chance to network with each other -- and pick each other’s brains -- in a special breakout ‘closed door’ session for Members only, which I facilitated.
Members gave each other the results of their own ‘expensive education’ in how to manage marketing campaigns, motivate staff, generate extra sales from clients and deal with difficult management issues. As we say in the Inner Circle program, somewhere there’s always a Member who’s faced and solved the same challenges you’re facing now -- so why try re-inventing the wheel when somebody’s already done it!
It was a delight to catch up with Inner Circle members like Melanie Rumler of Advanced Skin & Beauty Clinic in Albert Park, who only joined the Inner Circle Premium program a year ago -- and has seen spectacular growth in her salon…. here’s what she said to WSM team member Vanessa Goh during a break in the seminar yesterday:
If you have NOT booked your tickets for the Salon Profits Secrets seminar this year then you are seriously handicapping yourself in your business, missing out on information your competitors may already have! Go here to check out seminar dates in all Australian cities and get your tickets NOW (first 50 to book each seminar get a second ticket FREE)
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
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