More Salon Owners Sign up for Marketing Tools that Actually Get Customers

by Greg Milner on 10/03/10 at 2:48 pm

Sydney salon owners listen intently as Worldwide Salon Marketing CEO Greg Milner explains how to use hard-nosed Direct Response marketing tools to get customers faster....

All over the conference room at the Novotel Pacific hotel in Sydney this week, light bulbs were turning on above the heads of dozens of salon business owners who gathered for this week’s Salon Profit Secrets seminar. They were there to hear the brutal and unhappy truth about what passes for ‘marketing’ in the beauty industry -- a mish-mash of wasteful, expensive but oh-so-pretty advertising -- and find out what actually works.

In a special 'closed door' breakout session at the Sydney Salon Profit Secrets seminar, Inner Circle member salons gather to network and share their winning strategies with each other...

(And what more than 600 salons and spas are already using to increase their cash flow and profits, cheaply and quickly.)

As always, the most popular session at the seminar was the Panel of Experts, where some of our most experienced Inner Circle members took ‘how-to’ questions from the audience.

For new salon owner Karen Buckles of Karen’s Beauty & Body Care in Milperra, it was a ‘baptism of fire’. Karen won the ‘Hotseat’, joining the Panel on stage as we microscopically analyzed her business -- and put together a devastatingly-effective Unique Selling Proposition she can use ruthlessly to drive customers through her doors. (Our thanks to Inner Circle members Wendy Marron of Prima Hair on the Gold Coast, Peter Rickman of Making Waves in far north Queensland, and Rachael D’Aguiar of D’Aguiar Hair Skin Nails in Auckland, NZ, for generously offering their expertise for this week’s Panel)

Salon owner Karen Buckles (far right) won the 'Hot Seat' - and and the right to have our Panel of Experts analyse her business and send her away with a handful of easy-to-use marketing 'jewels'....

Among the salons to join the program at the seminar: Skin Expressions in Ramsgate, Cherye’s Beauty Q in Newport, LA Hair and Beauty in Tanilba Bay, Hair on Bridge Street in Waratah, Evolution Hairdressing in Oatley, Mosman Beauty Studio in Mosman, Hairitage Salon in Rodd Point, Devine Hair & Beauty in New Lynn and Bojangles Beauty Basix in Glossodia.

They were among over 30 salons & spas to have joined the Inner Circle Premium program in the past month, in Australia, the UK, New Zealand and the USA. (Each month, more than 100 salons & spas apply to join the program.)

Lesley Blake and owner Sarah Jeffree of Evolution Hairdressing in Oatley, New South Wales, among the new Inner Circle members at the Sydney Salon Profit Secrets seminar

We were delighted to welcome veteran sales and marketing man (and former National Marketing Manager for Schwarzkopf) John Lees back to the seminar stage…John had the audience in stitches with his unique and gently self-deprecating humor.

And our own Senior Coach, Annette Gomez, sent jaws dropping when she replayed ‘mystery calls’ she’d made to many of the salons prior to the seminar. For those owners who recognized the voices of their own staff on the recordings, it was a shock to hear just how well their ‘Sales Prevention Department was working!

Many of the salons who became Inner Circle members on the day were inspired by the success being enjoyed by the likes of long-term Members such as Michelle Weston (6 years membership) of Northmead Beauty Therapy, and Sean Hayes (two years membership) of Access to Beauty in Coogee…

NEXT SEMINARS:

Brisbane, Hilton Hotel, Monday April 12. Go here to buy your tickets online, or call the office on 08 9381 6621. Early birds -- buy one ticket, get one free.

London, Warren House, Kingston-on-Thames, Monday April 19. Go here to buy your tickets online. Early birds -- buy one, get one free.

Rating 3.00 out of 5

A post by Greg Milner

The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients.