Update on our new Salon Staff Finder service

by Greg Milner on 10/03/08 at 7:19 am

Last week I reported on how one of our Worldwide Salon Marketing Inner Circle members had created a flood of interest from prospective staff members, using our unique new Staff Finder service.

Rachael D'Aguiar Rachael D’Aguiar and husband Chris from D’Aguiar’s Hair Skin & Nails in Auckland, New Zealand, had never had much success advertising for staff… and suddenly, in a single week, they had no fewer than FIFTEEN applications!

Says Rachael: "It was absolutely fantastic. Every day in our email inbox there were names and contact details from at least two or three prospective employees… I just rang them up and they were completely blown away and so far we’ve interviewed two, hired one and will probably hire another one.

"It’s a fantastic service, a brilliant way to attract staff, I love it… and specially since it’s free for Inner Circle members!"

Since then of course, many other Members have jumped on the bandwagon.

In a nutshell, here’s how it works:

Step #1: You book a lead generating ad in your local newspaper beauty jobs classified section, or as Rachael did, on a popular jobs website. Instead of the standard, dull-as-dishwater "Hair Stylist – great pay, fantastic team, call 000 000 000" it reads something like this:

Attention Hair Stylists (or Beauty Therapists)! FREE Special Report – valued at $29 – reveals the crucial questions you MUST ask – and get answers for – BEFORE you sign up for any new job. Go to www.saloncentral.com/yourtown.html

Step #2: Your prospective staff member types in the web address and gets to a page that looks like this:

Step #3: When she completes the form on the page, she gets re-directed to a new page where she can download the free report…which is a thinly-disguised sales document for your salon. And YOU get an automatic email with the prospective staff member’s name, email address and mobile phone number.

Try it Yourself. Check out the Salon Central Staff Finder Service

Salon Central Staff Finder Service

Complete the form, and you’ll be redirected to a page where you can download an actual sample of a member’s special report, in this case Rachael’s. (This is a dummy page – Rachael won’t get an email with your name and details, it’ll come to me instead).

Why do it this way? Because advertising for staff, sifting through the applicants (if you get any!), interviewing them, short-listing them…is a pain in the butt, time-consuming, and costly.

This way, you get a list of names and contact details before you have to talk to any of them. But with their email address and phone number, you can market yourself to them, and get them excited about working for you. You just can’t do that with a few lines in a standard classified ad.

It’s FREE for Inner Circle members.

Inner Circle members wishing to use the service should

DOWNLOAD THE FREE REPORT TEMPLATE HERE

Once you’ve made the changes to suit your salon, and inserted your photo, save the report again and email it to karan @ worldwidesalonmarketing.com – we’ll upload the report for you, create a page for your prospective staff members to visit, so they can enter their details and download the report, and we’ll send you a web address that you can insert into your recruitment ad.

Again, it’s free for Inner Circle members.

Non-members will pay $195 have your name-capture page on the web for 30 days (while you run your classified ads in the job section of the local paper) and we’ll give you an extra 30 days free in case you need to repeat or extend the ads.

Rating 3.00 out of 5

A post by Greg Milner

The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients.