Finding, Hiring and Motivating Salon Staff – Listen In!
by Greg Milner on 22/04/09 at 9:12 pm
Old business joke: “Life would be so much easier if it weren’t for those pesky customers!”
There is some truth in it. No, the customer isn’t always right. But there’s more truth in the frustration we often hear from our Inner Circle members about staff. Apart from finding customers to fill chairs and treatment rooms, the biggest challenge faced by any salon owner is finding, training and motivating employees to do what the owner wants them to do, when the owner wants it done, and exactly how she wants it done.
Unfortunately, most people in the beauty industry open their doors, hang out their shingle, and sit by the phone, having spent no more than a nano-second on how to systemise a) the getting of customers, and b) the hiring and training of staff to deliver the service and products to those customers.
Yet it is the systems which set you free, free to work on the business instead of in it, free to take a vacation and know that because of the systems, the business will operate efficiently without you being there.
Thousands of salons around the world have been using our tried and proven Essential Salon Owner’s Marketing Toolkit to systemise the process of getting customers, getting them spending more money.
  |
| David Osborne took Kendal Degraaf through his Staff Recruitment and Training process with remarkable results |
More and more are beginning to use the system we developed in conjunction with the “thinking man’s” recruitment specialist David Osborne (who until late last year was a Coach with us here at WSM).
David is quietly revolutionizing the way salon owners think about hiring and managing staff. His “Salon Owner’s Recruitment System” manuals, psychometric testing modules and coaching are getting rave reviews (see the website) and as you’ll discover in this 18 minute interview with one of our Members, Kendal de Graaf of Shendals Signature Salon, the results are remarkable:
If YOU want the kind of success with staff that Kendal is obviously enjoying, get David’s system. You can order it online here for a paltry few hundred dollars, and that includes a bunch of bonuses – and a coaching session with David.
NOTE TO INNER CIRCLE MEMBERS: Listen in – and ask questions – as we interview David live in our next Group Coaching call. Next TUESDAY (Australia/NZ time) or, if you’re in North America, next Monday evening. Check your email for details of the dial-in number. All Inner Circle members who employ, or wish to employ staff, should be on this call.
New Video: Inner Circle members reveal how their lives have changed since they joined the program and started using the Toolkit:
 |
A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
Like this article? Share it at:
