Comments on: Dumb and Dumber: Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank. http://www.worldwidesalonmarketing.com/ask-the-experts/dumb-and-dumber-%e2%80%93-why-the-big-beauty-businesses-are-struggling-and-how-small-independent-salons-can-laugh-all-the-way-to-the-bank-2 When salons and spas want more clients, and want their clients spending more, this is where they come. Tue, 27 Jul 2010 06:35:47 +0000 hourly 1 By: louise http://www.worldwidesalonmarketing.com/ask-the-experts/dumb-and-dumber-%e2%80%93-why-the-big-beauty-businesses-are-struggling-and-how-small-independent-salons-can-laugh-all-the-way-to-the-bank-2/comment-page-1#comment-294 louise Thu, 10 Dec 2009 01:54:58 +0000 http://www.worldwidesalonmarketing.com/getting-salon-clients-quickly/dumb-and-dumber-%e2%80%93-why-the-big-beauty-businesses-are-struggling-and-how-small-independent-salons-can-laugh-all-the-way-to-the-bank-2#comment-294 I use the mini- kit I bought and use the templetes for the 99$ ad did not get any responses I don't know what I am doing wrong maybe it does not work in my state Help Greg says: Louise, yours is a not uncommon response, 'it' doesn't work in my town/my state/my industry etc etc etc. The fact is that these systems work, if used as designed. Did your ad contain a compelling HEADLINE, testimonials from your clients, some kind of scarcity, a money-back guarantee??? Did you run the ad in a newspaper? Where in the newspaper? Did it contain your phone number? (Remarkable the number of people who run an ad and forget the contact details!!!) What else are you doing? Or are you relying on just ONE form of marketing? I use the mini- kit I bought and use the templetes for the 99$
ad did not get any responses I don’t know what I am doing wrong
maybe it does not work in my state Help

Greg says:
Louise, yours is a not uncommon response, ‘it’ doesn’t work in my town/my state/my industry etc etc etc. The fact is that these systems work, if used as designed. Did your ad contain a compelling HEADLINE, testimonials from your clients, some kind of scarcity, a money-back guarantee???
Did you run the ad in a newspaper? Where in the newspaper? Did it contain your phone number? (Remarkable the number of people who run an ad and forget the contact details!!!)
What else are you doing? Or are you relying on just ONE form of marketing?

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