Business Lessons from ‘The Body’
by Greg Milner on 17/06/09 at 9:49 pm
It amused me to read how businesswoman Elle MacPherson has put noses out of joint at a major business magazine.
She features on the cover of this week’s issue of Business Review Weekly in a story about her $120million empire. But the really interesting thing is the idiotic spin the magazine used in its press release, describing breathlessly how ‘un-supermodel’ like was her behaviour during their interview and photo shoot.
The magazine said Macpherson could be beautifully charming but also “controlling and prickly”, yelling at her staff and only approving certain photos for use.
“During her sit down with BRW, Macpherson insisted on scrolling through the images captured by BRW’s photographer saying `yes, no, no, yes’ as she checked the screen on the camera,” BRW said in a media release.
“When a question made her uncomfortable, she had no qualms about shouting at her minders to keep quiet so she could concentrate.”
Macpherson refused to disclose how much she was worth, and told the magazine she credits her “vision and balls” for her success.
Controlling and prickly? Bravo! Vision and balls? Excellent. Why, I wonder, would she want to portray anything else? Business is ABOUT being controlling, being demanding, having vision, and being possessed of Big Kahunas. The mystery here is how a business magazine could be surprised, even offended by this. Er, do they somehow believe that just because Elle MacPherson happens to be six foot two, 45 years old and still looks stunning, she should fit a soft, gooey sterotype?
Good grief. That fact that the softest part of Elle is her teeth should be a matter for applause, not surprise.
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
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