How a Simple SMS Text Message Made a HUGE Difference
by Greg Milner on 25/03/08 at 11:23 pm
There’s a saying I like that goes like this:
‘Little Hinges Swing BIG Doors.’
Inner Circle member Emma Grossman of Escape Day Spa in Sydney discovered the profound truth of that just last week… and took action which turned a dismal week into a blockbuster at her day spa…
Here’s how Emma (left) explains it – and, for Inner Circle members only, the actual text message Emma used to such devastating effect….
"Last week (Tues – Fri) was our quietest week ever, we were only about 20% booked and I was going to tell some of my girls to take time off. Last Wednesday I decided to text to just 800 clients (we have 12,000 on our database so 800 to me is very small) with a special offer – and all I can say is WOW! We are now 120% booked out, I had to bring another therapist in and we have so many people on a waiting list.
It (the text message) cost us $120 and brought in 26 more bookings valued at $2,859 in facials only (not including retail and additional services).
"Next week we’re sending out a similar offer to 5,000 clients!"
"..we are 120% booked…"
Note for Inner Circle members: the actual text message Emma used can be found in a separate email with the subject line ‘Emma’s text message’.
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
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