Can I really make $50,000 from just one ad?
by Greg Milner on 07/06/09 at 12:11 am
with Peter Butler, author, “Salon & Spa Yellow Pages Secrets”
Can I really make $50,000 from just one ad?
Yes and no – and here’s the kicker. Do you really want to?
Just because you see numbers below, don’t have an “amego” moment on me. That’s an “and my eyes glaze over” moment.
The evidence is in – you can add big $$$ to the bottom line with just one ad and it’s a “no brainer” so work with me here… it’s all round figures to keep it simple and you’ll be amazed at the results.
What’s your average client spend? $50… maybe $70… or even $100?
Let’s go the middle with $70 and let’s also say that each client visits 10 times a year. Each client is worth $700 each year. Make sense right?
Let’s say that you only got 1 new client each week from your yellow pages ad. That’s 50 clients a year, round figures.
50 times the $700 a year gives you $35,000 extra income. So the answer is YES, you can make $50,000, easily! What’s that you say? But it’s only $35,000 and not $50,000.
Ahhh, yes, you’re right. BUT, do you only keep each client for a year? The industry average is 3 years so that extends out to over $100,000.
Are you saying that I can pull $100,000 form just one ad? Umm. yeah!
And that’s not counting the referrals they’ll bring in or the fact that the numbers I’ve used are so conservative. If you add any numbers at all to this – like your average client spend is higher, or you get 2 clients a week or they come in more than 10 times a year then it’s quite easy to double this figure.
$100,000 a year is easy from a yellow pages ad… if it’s the right ad. And it’s not rocket science – just follow the formula in the Salon & Spa Yellow Pages Ad Secrets. With all the examples of the right and wrong ways you really can’t stuff it up… not even if you tried.
Plus… How can you go wrong when you get a FREE Yellow Pages Ad Critique valued at $400 included in the deal?
Here’s what Pam Lavender said only just last month. (I’ve pasted in the entire email)
“Thanks Peter for the rework on my yellow pages advert copy. It looks great now you have given it the (Worldwide Salon Marketing) and Peter Butler make-over. It’s the first time I have had the insight to take advice from someone else who obviously knows more about marketing than me. It just goes to show you CAN teach an old dog new tricks and I’ll stick to what I know best in future, and leave the marketing to the experts, like you.
Cheers,
Pam Lavender (hairdresser extraordinaire)
As you can see from Pam’s email she’s a real character and I ended up re-critiquing her ad for her after a second ad makeover – all a part of the extraordinary service that we give at Worldwide Salon Marketing.
Go the extra mile, just like you do for your clients so if your ad deadline is anywhere close you need to act now because we have some tricks in the system that you will want to know about well before the yellow pages ad deadline comes close.
What’s the old saying – “Better to be forewarned that forearmed” so jump over there now.
Salon Yellow Pages Ad Secrets:
http://www.worldwidesalonmarketing.com/yellowpages.html
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
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