Getting Your Clients to Pay ONE YEAR Up Front…
by Greg Milner on 01/06/08 at 11:54 pm
Need cash in a HURRY? When I’ve needed cash in a hurry, I’ve always found that the best way to get it is…drum roll…. ask your customers for it.
That’s exactly what Inner Circle member Nikki Gilbert (left) of Creations Beauty Studio, just outside Canberra, did recently.
“How I Brought in $12,000 …. in ONE Week, from just SEVEN Clients”
(No wonder she’s smiling!) What Nikki did was create a terrific value-added offer, based on the techniques in her Toolkit. (In Nikki’s case, $4,572 worth of facials, microdermabrasion, waxing and massages over 12 months, for just $1,794.)
She took a carefully hand-written two-page letter template from the kit (Inner Circle members see below), written on yellow legal pad…and re-wrote it in her own hand. Then she printed a bunch of them, and sent this two-page letter to just 15 of her clients.
Result?
“I had seven clients take up the offer, for a total of $12,558. I am delighted!” says Nikki.
NOTE TO INNER CIRCLE MEMBERS:
The exact letter that Nikki used is now available in the Members Only ‘Sealed Section’. Login and click on the category ‘marketing to existing clients’
Not yet an Inner Circle member? Click here to see if you qualify for a 30day Testhttp://www.worldwidesalonmarketing.com/wp-content/uploads/2008/06/Nikki-Gilbert.JPGDrive
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
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