Worldwide Salon Marketing

The Greatest Christmas Marketing & Promotion Package for Salons & Spas EVER

by Greg Milner on 12/11/08 at 11:31 pm

(And Inner Circle members get it for FREE.)

In the Depression of the 1930s, one of the few businesses that boomed was the movie business. People wanted to escape the gloom and doom, even if only for an hour or two. So the movie theatres were packed. Same with the beauty business. In times of stress, people look for ways to pamper themselves, to ease the pain of deprivation. And there’s no time of the year when that applies more than at Christmas.

Trouble is, most salon & spa owners are already too busy at Christmas time, just keeping up with clients, to actually focus on how to wring every last dollar from the biggest marketing event on the calendar. So they spend almost all their time on the floor, coping with the constant flow of customers, and never really working on getting the most out of the opportunity.

Always playing ‘catch-up’ before Christmas?

Always playing ‘catch up’.

But how DO you maximize the opportunity? Well, with great marketing, of course. Advertising is Salesmanship in Print. And if you get it right, your marketing does for you what you can’t find the time to do yourself.

Recently we asked Members of the Worldwide Salon Marketing Inner Circle marketing & mentoring program to tell us what they needed most – and huge numbers said

“We need Christmas and New Year promotions!”

The Inner Circle Christmas marketing package contains great direct response – and dare I say it – stylish postcards and ads like these…

 …here’s one for a range of special skin treatment, massage and waxing packages….

This is a Gift Voucher promotion specially tweaked for the festive season…

You ask, we give. For more than a week, our chief copywriter Jemma Lole and sales guru Jill Groves have been burning the midnight oil, developing, crafting and writing a comprehensive, done-for-you Christmas marketing campaign strategy.

It includes not only precise instructions on how to implement this campaign, but beautifully-produced templates for all manner of special offers. Here’s a partial list of what’s in the Christmas Marketing Package:

• Detailed campaign plans and instructions
• Scripts for phone and in-salon sales
• Mailbox flyers
• Newspaper ads
• Text message templates
• In-salon posters
• Letters to clients

…and more.

Note to Inner Circle members: you will be receiving this package BY EMAIL early next week. Subject line – ‘marketing trigger – Christmas. If you do NOT receive this email by Wednesday and believe you should have, email us or call the office.

In fact, this ‘marketing trigger’ package is just part of an entirely new service we’ve implemented for Inner Circle members – regular, weeks-in-advance Advance Notice Marketing packages just like the Christmas one, for many of the major ‘events’ in the marketing calendar. In addition to the Toolkit, coaching, access to the Members Only ‘sealed section’, monthly international group coaching calls, and all the other benefits that come with IC membership, Inner Circle members will be getting these ‘triggers’ regularly, frequently, and well in advance.

So there’ll never be the need to sit in front of a blank computer screen wondering what to write.

IF YOU ARE NOT yet an Inner Circle member: Now is the time to apply via our online form. You CANNOT simply join the Program online, you CANNOT simply buy the Toolkit online. We receive well over 100 applications each month for Inner Circle membership. We take on just 30. But if you’re in the USA, Canada, Australia, New Zealand, the UK or Ireland, you WILL receive a phone call from us to discuss your application. You might even get in.

But you’ll never know if you don’t go here and complete our online Pre-Application Survey and Questionnaire. 

A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients.

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