Using Text Messages to 'Raise the Dead'
by Greg Milner on 07/05/08 at 9:00 pm
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| Text message marketing can get great results…but it still comes down to the OFFER |
New IC member Ian Simonsen from Gallery Hair Design in Auckland, New Zealand, wanted to get more clients in the door.
In particular, he wanted old clients back in, and fill some empty appointments Monday to Wednesday. To keep the marketing cheap we created a very powerful offer that was NOT discounting, and Ian sent this offer in a text message to 500 clients he hadn’t seen in 3 months or more. The offer went out on a Friday afternoon.
The promotion to ‘raise the dead’ has had spectacular results - and a brilliant return on investment.
Within three days Ian had booked in 26 cleints for a cut and color on Monday, Tuesday and Wednesday. This promotion cost Ian about $100 (at 20 cents per text message). Talk about great results for his marketing dollar…he made over $5,000 from this single Inner Circle promotion.
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. He (sometimes) accepts private consulting clients. |
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