Comments on: Salon Marketing: How to Get ‘Lost’ Customers Back http://www.worldwidesalonmarketing.com/advertising-tips/getting-salon-clients-quickly/salon-marketing-how-to-get-lost-customers-back When salons and spas want more clients, and want their clients spending more, this is where they come. Tue, 07 Sep 2010 09:03:31 +0000 hourly 1 By: zahra http://www.worldwidesalonmarketing.com/advertising-tips/getting-salon-clients-quickly/salon-marketing-how-to-get-lost-customers-back/comment-page-1#comment-366 zahra Tue, 23 Mar 2010 14:46:11 +0000 http://www.worldwidesalonmarketing.com/?p=2372#comment-366 sounds good sounds good

]]> By: zahra http://www.worldwidesalonmarketing.com/advertising-tips/getting-salon-clients-quickly/salon-marketing-how-to-get-lost-customers-back/comment-page-1#comment-365 zahra Tue, 23 Mar 2010 14:45:39 +0000 http://www.worldwidesalonmarketing.com/?p=2372#comment-365 I like to see some sample if its possible. I like to see some sample if its possible.

]]> By: Chris D'Aguiar-Sanders http://www.worldwidesalonmarketing.com/advertising-tips/getting-salon-clients-quickly/salon-marketing-how-to-get-lost-customers-back/comment-page-1#comment-332 Chris D'Aguiar-Sanders Wed, 17 Feb 2010 22:31:47 +0000 http://www.worldwidesalonmarketing.com/?p=2372#comment-332 Hi Greg, just wanted to share some 'raise the dead' results with you for one of our New Zealand Inner Circle members, Arthur Devine of Arthur Devine Inspired Salons and Spas in Picton. Arthur sent out 430 raise the dead letters and he changed the dog picture to his own pet dog 'Fergie' as alot of his salon customers new his dog. From letter 1 he got an amazing 97 clients back. He then sent out letter 2 and got a further 63 lost clients back. It really highlights the importance of the linked series of letters we teach with systems such as the new client letters and raise the dead letters etc.... If that second letter hadn't gone out, there were 63 clients he wouldn't have got back into the salon! So all up he got 160 lost clients back, from 430 who got the letter. That's over 35% return rate!!! That is from a campaign that has cost him $215 in postage and a little bit of printing. Pretty damn good! Let's say each client is worth on average $1000/year to Arthur (that's an underestimation). Even if he retains 50% of those returning clients he will increase his turnover by $80,000 this year. Not bad for a promotion that only cost him $215. Another funny note here was that 5 clients actually sent him a letter back from their pet explaining why their owner had not been in for a while, but that they would be returning soon as they loved coming to Arthurs salon....excellent! That's all from me, and happy marketing everyone! Hi Greg, just wanted to share some ‘raise the dead’ results with you for one of our New Zealand Inner Circle members, Arthur Devine of Arthur Devine Inspired Salons and Spas in Picton.

Arthur sent out 430 raise the dead letters and he changed the dog picture to his own pet dog ‘Fergie’ as alot of his salon customers new his dog.

From letter 1 he got an amazing 97 clients back. He then sent out letter 2 and got a further 63 lost clients back.

It really highlights the importance of the linked series of letters we teach with systems such as the new client letters and raise the dead letters etc…. If that second letter hadn’t gone out, there were 63 clients he wouldn’t have got back into the salon!

So all up he got 160 lost clients back, from 430 who got the letter. That’s over 35% return rate!!! That is from a campaign that has cost him $215 in postage and a little bit of printing. Pretty damn good!

Let’s say each client is worth on average $1000/year to Arthur (that’s an underestimation). Even if he retains 50% of those returning clients he will increase his turnover by $80,000 this year. Not bad for a promotion that only cost him $215.

Another funny note here was that 5 clients actually sent him a letter back from their pet explaining why their owner had not been in for a while, but that they would be returning soon as they loved coming to Arthurs salon….excellent!

That’s all from me, and happy marketing everyone!

]]> By: Juanelle http://www.worldwidesalonmarketing.com/advertising-tips/getting-salon-clients-quickly/salon-marketing-how-to-get-lost-customers-back/comment-page-1#comment-330 Juanelle Mon, 15 Feb 2010 06:32:10 +0000 http://www.worldwidesalonmarketing.com/?p=2372#comment-330 Hi There I cant seem to find the dowload for the raise the dead template??? Please help Greg says: Juanelle it's in the second week of the Lite program. Hi There I cant seem to find the dowload for the raise the dead template??? Please help

Greg says: Juanelle it’s in the second week of the Lite program.

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