A Salon Owner’s Story – and How You Can Copy It…
by Greg Milner on Wednesday, February 4th, 2009 at 7:51 pm
Here is why YOU should move heaven and earth, crawl over broken glass to attend the Salon Owner Road to Riches Seminar in Melbourne, Sydney or the Gold Coast this year…
In 1937, Napoleon Hill wrote one of the earliest ‘success formula’ best-sellers, Think and Grow Rich. I would have titled it ‘Think, ACT and Grow Rich’.
Thinking doesn’t achieve anything by itself. The world is full of educated derelicts. Only action makes a difference. Ghandi, Mandela, Martin Luther King didn’t achieve anything by thinking, they took action and got things done.
Which is why you should read on, because here is a story of action from one of our own Members.
Lisa Conway has been featured here before. She attended one of our Road to Riches marketing and business education seminars in Melbourne in July 2008. After many years living in fear as her business struggled from week to week, Lisa’s life and business was revolutionized overnight.
If you do NOTHING else this year, read this, and do whatever it takes to attend one of our seminars this year.
Here is where you go to find out more.
Here is Lisa’s story, as emailed to me this week.
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| Inner Circle member Lisa Conway, of Marinelli Hair in Gisborne, VIC |
“Thank you for the wonderful support that you and the team so generously give to me.
When I look back at the way I used to let my business set my mood and how, if the staff were bickering, I would lie awake worrying that some one might leave….
“I can’t believe the personal growth I have had in just six months alone. I would never have believed you if you told me that the way I am feeling now would happen back in July when I signed that credit card slip, joined the Inner Circle program and drove home with the Toolkit.
“Truth is I felt trapped by my own career, knowing full well that I certainly did not want to go back to working for a boss who was drowning like I was.
Thinking what I could do instead, when I love this industry (give or take a few peacocks), hair dressers are my kind of people. This industry needs help in so many ways.
“For my part I wanted to grow my business so that I stopped feeling physically sick when things went wrong at work. In just six months I have become a great boss. I have the Christmas cards from my team to prove it.
“I am learning about what my staff want and need in order to thrive in a working environment and thus return me good money on my investment. (Those I employ)
Since I attended that conference and joined the Inner Circle, 3 staff members in a team of 5 no longer work here, they have been replaced by passionate people and everything has improved for the better.
“Together my sales have improved consistently, over $60,000 in the same 6 month time frame (August to January 07-08 compared to August to January 08-09) and I now know where it is I want to be and what is I need to be working on. I have the best team of hairstylists (4 of them a mere 18 years of age) and now I have the knowledge and direction that will see me continue on this successful journey.
“I have things on the go now that keep me awake with excitement. That is how I felt 8 years ago when I opened my own business, however I lost my way somewhere along the way.Â
“I am on the floor cutting only for two 4 hour sessions a week, to keep the loyal happy and I love it. And that sick feeling that comes along when something hits that fan…GONE!”
Lisa Conway, Marinelli Hair, Gisborne, VIC. February 5, 2009
Special Members Only Q & A Networking Sessions after each seminar
For the first time, we’re running closed-door Inner Circle members-only advanced training and networking sessions, directly after each of this year’s seminars.
If you’re an Inner Circle member you’ll want to be/you very much should be a part of these sessions. Lisa Conway will be there to share much more about how she’s changed her business. Another successful IC member, Sandy Mott of Lunatic Fringe in Queensland, will be flying down to Melbourne for the session, Beauty on Rose founder and owner Catherine Powell will be there to answer questions as well. This is FREE for IC members, call Jill in the office on 08 9381 6621 for more info. Â
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. |
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Linda
Feb 16th, 2009
I have been on your mail list for a few months you have people to look at things but yet there is no real sample of advertising just comments and motivational speaking and comments from people that say it works. Before I lay down money of this much I need to see for myself a good sample of what you sell. I work independently in a small salon. I am a License Massage Therapist and Aesthetician I am also the only one in my area that does Microdermabrasion and facials. There are 2 others that does Massage in a town close by and I do my own advertising
Greg Milner
Feb 17th, 2009
Linda, you mean you want to look at some samples of our direct response marketing templates so you can judge whether they work or not? Or whether you ‘like’ them? Or whether they please you esthetically?
C’mon, give me a break… what you think about your marketing, or our marketing, doesn’t matter a damn. The only opinions that matter at the customers. Who cares what you think?
No, we’re not going to simply give you our intellectual property. We get more than 100 applications every month for Inner Circle membership, we can take only 30, so there is zero incentive for us give away our material in the hope that people like you will join the program. Plus, oOur Inner Circle members get a 30-day money back guarantee. Regards, Greg Milner, Worldwide Salon Marketing.
Sharon
Feb 17th, 2009
Greg im interested in signing up with you guys but at the same time i am afraid of what will happen if things don’nt go well within the 30days as you are aware of the recession all over the world at the moment,is there some sort of gaurantee you can give me since i know i’ve only got one chance to sign up with you.
Greg Milner
Feb 18th, 2009
Hi Sharon, you get 30 days to use everything in the system (and it’s a LOT) including coaching, membership site access…all we charge is $347 for packaging, shipping and insurance of the Toolkit itself. We don’t start billing you your monthly membership fees until about 35 days, unless you notify us that you’re sending it back and resigning your membership. As long as we get the kit back within the 30 days, you pay nothing more than shipping. If it comes back to us after your first payment is due, you’ll get that payment back as a refund.
You even get an extended 90 day ‘cushion’ – use the entire system for up to 90 days, and even then if you’re not completely happy, send everything back and it’ll only cost you your first two months membership fees, you pay no more.
But there is no coming back once you’ve resigned.
Regards, Greg