Salon Marketing Tools: Why Emotion Beats Logic Every Time

Salon Marketing Tools: Why Emotion Beats Logic Every Time I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the…

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Salon Marketing Tools: Salon owner Nicole Bertrand – from $30,000 in Dec. 09 to $144,000 in December 2010. Here’s how….

Listen in to this audio interview… There IS a phenomenon among certain types of entrepreneurial salon owners. A phenomenon that, once triggered, creates more activity, more business, more profits, than they ever previously imagined possible. Such a phenomenon has just happened to one of our long-term Inner Circle member salons, Blush Professional Beauty Touch, owned…

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Salon Marketing Tools: How a FOOL IDEA helped this US salon owner DOUBLE her sales…in two weeks.

  “…We are stoked and plan to run this sale the entire month of June in 2011!” Inner Circle member (3 years) Molly Verbrugge of Indulgences in Little Rock, Arkansas, is justifiably glowing after a Worldwide Salon Marketing promotion she used for just two weeks in June this year boosted sales to $81,235 – a…

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FREE 2017 Salon Marketing Calendar

Having a salon business plan can be useful – for loans, the government, immigration, but more importantly, as a roadmap for you, and your vision for the future. But at the end of the day, a business plan is only a marketing plan. It doesn’t matter how you run your business, what matters is how…

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Simple Salon Marketing

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Simple Salon Marketing – Upsell

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Simple Salon Marketing – Full Sales Page

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Salon Marketing tip: how to be different, not better

Air travel has become so routine these days, few regular flyers (like me) pay much attention to those same-same safety videos the airlines play on the overhead screens just before take-off. Look around the cabin, and you’ll see a sea of heads buried in magazines or books, while the flight attendants stare stonily down the…

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[VIDEO] How to Grow Your Salon Business and Get ‘Off the Tools’

Pearl of Beauty salon owner Amber Clayton was working on clients full time and struggling to grow her business when she joined Worldwide Salon Marketing in February 2014. Now, little more than a year later, she has four full-time staff and is completely ‘off the tools’, spending her time training and mentoring staff, and most…

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Salon Marketing Why Salons Fail

“Salon Marketing Why Salons Fail?” I just don’t get it. How can it possibly be that so many salon owners and beauty professionals spend so much time, effort and money furnishing their shop, making things look glossy and sexy, hiring and training staff…and put so little effort into the one thing that really matters; getting…

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