Worldwide Salon Marketing

Can’t find good staff? Here’s an instant solution…

Another 16 salons & spas joined the Inner Circle marketing & mentoring program at our Road to Riches seminar in Perth this week – no doubt many of them attracted by not only the done-for-you marketing tools in the Essential Salon Owner’s Marketing Toolkit™ but also by the unique system we use to help them [...]

Salon Superstars – Inner Circle member of the week: Dr Usha Venkataraman

There are good reasons we created the Essential Salon Owner’s Marketing Toolkit™ and the Inner Circle marketing and mentoring program for beauty and hair salons, rather than for lawyers, or…doctors, for example. Lawyers and doctors – as anybody who’s ever dealt with them will confirm – already know everything. Just ask them. So I was [...]

Salon Marketing: The Story a Leading Beauty Magazine Refused to Publish – Because it's 'Too Honest'

As our Inner Circle members would know, I’ve rarely been accused of being anything less than direct. When it comes to writing about what works in marketing & business, I don’t tend to soften my words to avoid offending those with delicate sensibilities. In business, reality IS harsh. If that offends you, stop reading now. [...]

Salon Superstars – Inner Circle Member of the Week: Caroline Martelli

Caroline Martelli (2nd from right) and staff at Martelli’s Beauty & Makeup in Mt Maunganui, New Zealand Congratulations to Inner Circle member Caroline Martelli of Martelli’s Beauty & Makeup in Mt Maunganui, New Zealand for a cracker of a result from an advertorial layout in her local paper this week. Caroline joined the Inner Circle [...]

Salon Owners Fall for the Myth of Repetitive Advertising

Here’s a common nonsense spread by the likes of  Yellow Pages and newspaper ad sales reps: “You have to run your ad at least 6 times to know if it’s going to work.” Ah, if only I had a buck for every salon owner who’s been fooled by that old chestnut. It’s a good ploy [...]

The Plain Jane salon website that generates real ca$h…

Most salon owners get a severe case of ‘MEGO’ – My Eyes Glaze Over – when it comes to marketing their salon online. It’s little wonder it goes into the ‘too hard’ basket. Traditional advertising – newspapers, direct mail – that’s pretty easy to understand. But online? In no other area have so many been [...]

When your competition copies you…

Do you find it annoying when a competing salon sees how successful you are, and simply copies your advertising for themselves? Yep, there it is, virtually a direct copy of the ad you ran only last week. Well, get over it. Pay it no more attention. In fact, you should be celebrating it. Because what [...]

The Real Difference Between Success and Failure in the Salon Industry is….

The ability to make a decision – and act on it. Master presenter David Price reveals the little known secrets of effective direct response marketing for salons & spas to an audience of 180 salon professionals at the Brisbane ‘Road to Riches’ event on Monday, July 6. Below, WSM director Jill Groves teaches simple sales [...]

Things that successful salon owners do…

When I was a kid in high school, I had a grumpy teacher called ‘Erpy’ Prince who didn’t actually like teaching. We all knew this because Erpy would open his weekly lesson by declaring “99% of all the world’s knowledge is contained in books. Therefore, read.” And for the remainder of the lesson, he wouldn’t [...]

Salon and Spa Marketing – and the Most Dangerous Number in Business

Last week I had an interesting conversation with a very embarrassed woman.

I’ll call her Jenny. For reasons which will become clear, I won’t identify this very nice lady, except to say she is a supplier to the beauty industry. Jenny was one of more than 30 people who had expressed an interest in hiring me as their marketing and sales strategy consultant.

Turns out that six months ago Jenny had applied for membership of the salon & spa marketing Inner Circle system, and had been talked out of it by Jill, because the program is skewed towards salon & spa owners rather than suppliers, and at that time we were not offering marketing systems for suppliers (although that is about to change.)