2009 June | Worldwide Salon Marketing

Salon & Spa Marketing: when customers leave you, it isn’t ALWAYS bad news…

Last week we lost two of our long term Inner Circle members…and I couldn’t have been happier to hear from them. No matter how good your business, no matter how much value you give, all businesses will lose customers from time to time, for all sorts of reasons. And the manner of that departure is a [...]

How to ‘Re-Invent your Salon or Spa’

What business are you really in? Last week I showed you one of the most powerful ads ever written…a tiny classified ad that drew 5000 applications for Ernest Shackleton’s Antarctic expedition. (you can see that ad here.) One of the success strategies I teach is to ‘re-invent’ your business – turn it from being an [...]

Emotion beats Logic every time….the world’s best ad.

I wear myself out trying to teach salon & spa owners that customers buy based on emotion. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, and pay scant – if any – attention to the [...]

How to Stop Others Sabotaging Your Salon Marketing

This salon got 40 new clients in two days – no thanks to their local newspaper… Interesting case this week which shows just how vigilant you need to be to stop people sabotaging your marketing efforts. Untrained staff will do it all the time, if you let them. Phone rings madly after your ad comes [...]

New Zealand Salon Owners Laugh at Recession

Our New Zealand distributors Chris Sanders and Rachael D’Aguiar are proving that their country’s Inner Circle members are as ambitious as IC members anywhere, judging by the response at their most recent Road to Riches salon marketing seminar, in Auckland on Monday. Another six salons joined the program at the event, making a total of 42 New Zealand salons [...]

Jane and Niki’s $200,000 Salon Sales Boost

Nothing, but nothing, breeds success in the salon & spa business (or any other business) like ACTION.Thinking won’t do it. Planning by itself will achieve nothing at all. American music legend Ted Nugent says it best: “What you need most to be successful is a dream, a dedicated work ethic, and an alarm clock.” He means [...]

Business Lessons from ‘The Body’

It amused me to read how businesswoman Elle MacPherson has put noses out of joint at a major business magazine. She features on the cover of this week’s issue of Business Review Weekly in a story about her $120million empire. But the really interesting thing is the idiotic spin the magazine used in its press [...]

Success is about thinking DIFFERENT…

STOP PRESS: Bookings close next Thursday for Auckland ‘Road to Riches’ salon marketing seminar. If you own a NZ salon, call NOW on tollfree 0800 029 668 If an advertising sales rep, friend or well-meaning but hopelessly ill-informed family member ever gives you marketing advice along the following lines… “Look around at how other people [...]

Can I really make $50,000 from just one ad?

with Peter Butler, author, “Salon & Spa Yellow Pages Secrets” Can I really make $50,000 from just one ad? Yes and no – and here’s the kicker. Do you really want to? Just because you see numbers below, don’t have an “amego” moment on me. That’s an “and my eyes glaze over” moment. The evidence [...]

Is Your Salon a General Motors, or a BMW?

Late last year, Michelle and I needed to get to LA airport from down near San Diego. It’s about a three hour drive up Freeway 5 in peak hour traffic on a Friday afternoon, and for most of the journey you’re either doing 80 miles an hour or sitting in a car park. There doesn’t seem [...]

Don’t Let Other Businesses Sabotage Your Own – a Cautionary Tale

Yet more evidence, if any were needed, that the publishers of magazines are more interested in how advertising looks than how effective it is for the people who pay their bills – the advertisers. Inner Circle member Marnie Kallmeyer of Beauty Image reports this week the frustrating experience of paying up-front for a full page [...]

We get (lots of) mail…

Does ‘our’ kind of marketing work? Just a couple of the many emails we receive each week from IC members all over the world…these from New Zealand members to our NZ franchisee Chris and Rachael D’Aguiar-Sanders: From Lorraine Burke, of Loaf in Christchurch: Just listened to your recent CD no 28 which has fired me [...]