2009 May | Worldwide Salon Marketing

The Mortal Danger for Franchised Salons & Spas

A glowing testimonial from one of our freshly-minted New Zealand members this week made me laugh out loud, but under that laugh were some warning bells.
It came via our New Zealand franchisee Chris D’Aguiar-Sanders, from a salon owner who, for reasons which will become clear, doesn’t want to be identified – yet.
If you [...]

“I took an extra $9,500 in the next 72 hours!”

Being part of the Inner Circle program and using the tools and strategies in the Toolkit is NOT a ‘get rich quick’ scheme. It does take work.
But there’s nothing inherently good about ‘getting rich slow’ either.
It’s always a mystery to me how it is that despite having exactly the same tools and support, [...]

Major Salon Marketing Crime – being too TIMID

There’s a couple of Big Mistakes almost all businesses make; being too timid, and its closely related cousin, being boring.
Most beauty industry marketing falls into one or both of these categories. And that’s because most owners of salons like to be seen as ‘nice’ people, who by their very nature don’t want to do [...]

Salon Owners Rush to Join Inner Circle Program before Price Rise

HIghlights of the Road to Riches salon & spa marketing seminar in Sydney

Salon owners and new Inner Circle members Judy Henry (left) of Salon Secrets and Jasmine McEwan of Top to Toe Skincare & Makeup – among 25 salons to join the Inner Circle program at the Sydney Road to Riches salon marketing seminar…

WSM co-founder [...]

Little Hinges Swing Big Salon Doors

Often, the tiniest of changes can make the biggest difference in any business.
After this week’s Road to Riches seminar for salon owners in Sydney, Jill and I hosted a special two-hour, closed-door ‘Masterminds’ networking and brainstorming session for Inner Circle members only.
It’s at these sessions that some of the biggest breakthroughs often happen, [...]

Why ‘Yes’ is Always More Productive Than ‘No’

I rarely get to watch DVDs in my car, for the simple reason that I’m usually driving it, and insurance companies take a dim view of claims that begin “I was watching a movie when, to my complete surprise, a tree jumped out and…”
But for the first time, Michelle and I got to sit in [...]

New Zealand ‘Road to Riches’ Salon Seminars Get Under Way

Worldwide Salon Marketing New Zealand kicked of their 2009 calendar of Road to Riches seminars on Monday May 11 in Rotorua, the home of bubbling hot mud pools and steaming geysers.
It our first seminar of the year, and we’re pleased to say it was a HUGE success!!!
In the week leading up to the seminar we mystery called [...]

How to Get a Flood of Quality Staff Applications

Apart from getting customers, the greatest challenge faced by most salon owners is finding quality staff.
But many of our Inner Circle members are finding that problem solved with our free (to Members) and unique Staff Finder service.
“100% improvement in the quality and calibre of candidates…”
I have recently joined World Wide Salon Marketing [...]