Worldwide Salon Marketing

Even Bad News can be Good News

Perception IS reality. No matter that President Obama says there’s ‘no cause for alarm’ over the swine flu sweeping the world.
People are alarmed, and that means you need to be concerned – not necessarily for your own personal health, or that of your staff and family, but certainly for the health of your business. [...]

Being Ruthless with Your Salon Business

In business, patience is over-rated. Which is a good thing, because I have very little of it.
Last week a technical fault in our database system (run from Arizona by a prominent US company) resulted in thousands of salon owners getting multiple copies of our weekly email, and prompted a sarcastic rant from me the [...]

We Get Mail…

Inner Circle member Bruce Fisher (left, with wife Beth) of Fisher Experience in Braintree, Massachusetts writes that since he joined the program and got his Toolkit a few months ago, sales at his salon (www.fisherexperience.com) have leapt by over $10,000 a month.
But as Bruce explains, it took a lot of effort – and startling [...]

Finding, Hiring and Motivating Salon Staff – Listen In!

Old business joke: “Life would be so much easier if it weren’t for those pesky customers!”
There is some truth in it. No, the customer isn’t always right. But there’s more truth in the frustration we often hear from our Inner Circle members about staff. Apart from finding customers to fill chairs and treatment rooms, [...]

A Salon Owner’s Story – One Decision CAN Make All the Difference

Lisa Gray of Beauty Naturally in Sandgate, Qld, shares the strategies that saved her business from extinction – and put money in her purse for the first time in years.
(Play the interview recording below and listen in as Lisa describes how her business has taken off.)
By the beginning of 2008, Lisa Gray was at [...]

Salon and Spa Sales Lessons from a Tropical Paradise

Michelle and I after our wedding ceremony on the beach at Rottnest Island. Doesn’t she look stunning?

Reception committee at our Villa on the island of Bali. You can’t move without somebody smiling at you or polishing something.

Surrounded by hawkers on the beach in front of the Ku De Ta restaurant. A buyer is a buyer [...]

Salon Marketing 101 – Back to Basics

By the time you read this, my new wife Michelle (we got married on Saturday) and I will be sunning ourselves by the pool of our villa in Bali, hopefully with some kind of umbrella drink close by.
But while we’re goofing off, that’s no reason for you to do the same. So while I’m away, [...]