2009 March | Worldwide Salon Marketing

The Goldmine in your Salon’s Own Backyard – Lost Clients

Bruce & Beth Fisher, Inner Circle members of Fisher Experience, Braintree, near Boston. Bruce Fisher and his wife Beth have owned a hair salon & spa, Fisher Experience in Braintree, Massachusetts, just south of Boston, for 25 years. I was talking with Bruce this week, and he was understandably excited. In the worst recession America has encountered in decades, [...]

Smart Salon Owners Surround Themelves with Smarter Salon Owners

“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” Henry Ford, founder, Ford Motor Company. Being the owner of any business can be a lonely place. You’re not only responsible for the support of your family, you’re often responsible for the livelihood and security of your [...]

“It’s not the years in your life that count. It’s the life in your years”

54-year old legs and arms tussling with my first marlin, 40 miles out in half a mile of water off Rottnest Island, Western Australia My 400 pound marlin shortly before coming to the boat…ever so briefly. Deckhand, friend and marlin fishing guru Marty Goldsworthy gives me a pat on the back…for not losing the fish, a mistake [...]

What would you do if one of your staff did this…?

How ruthless would you be if you caught one of your staff members deliberately sabotaging your sales? Some do it simply out of ignorance. Others do it because they just don’t care. Either way, it costs YOU money when your staff don’t sell your products, or worse, promote other people’s products… But there can be [...]

We get (lots of) mail…

One of the great things about my job (as co-founder and CEO) at Worldwide Salon Marketing is getting to choose who we do business with, deciding which salon and spa owners get to be part of the Inner Circle program, and who does not. Deciding who you will allow to be your customers and who [...]

Salon and Spa Owners Hungry for Business-Building Information – see videos

Melbourne, Monday March 2, 2009. First, apologies to the poor lady in Melbourne, Florida, who booked her ticket to the Road to Riches salon & spa marketing seminar without realising it was in Melbourne, Australia. Theresa, don’t worry, we’ll be refunding your ticket price right away Apart from that small misunderstanding, the Melbourne, Australia event [...]

How do YOU Compare with This Salon Owner??

History is a great teacher. In 1944, General Eisenhower assembled the greatest invasion force in history to storm the beaches at Normandy. Eisenhower knew that anything less than MASSIVE, overwhelming force, and the Allied attempt to drive the Nazis out of Europe would fail. It remains a source of mystery to me why so many [...]