Worldwide Salon Marketing

On Monday, over 200 salon & spa owners will find out stuff that their competitors haven’t a clue about…

We’re still getting last-minute bookings for Monday’s Road to Riches salon marketing & sales seminar in Melbourne. So far over 200 salon & spa owners have booked tickets for the event, at the Park Hyatt Hotel, the first of several such events in Australia, New Zealand and the USA (dates TBA) this year. (see details [...]

NEWS FLASH: “Amazing discovery: expert reveals discounting doesn’t work any more; value-adding the way forward for retailers in the recession.”

Gosh. Really? I had to laugh when I saw the story on television this week.
For years I’ve been beating our Members around the ears about how discounting is ‘evil’, and showing them how to boost the value of their products and services with low-cost or no-cost add-ons that give the customer a perception of increased [...]

Why you should IGNORE your Yellow Pages/Newspaper ad rep…

Advertising sales reps are probably quite nice folks, most of them. No doubt many are excellent family people, law-abiding citizens, go to church, coach the local junior soccer team, even help old ladies across the street.
But I’m here to tell you that either as a group or individually, their marketing advice should be about as welcome in [...]

Salon Success isn’t Much More Than PAYING ATTENTION

How hard is it to simply follow instructions about how to conduct a successful marketing campaign, and do that?
Since this is ‘love month’ I’ll refer specifically to the suggestions we sent out to Inner Circle members a few weeks ago on how to promote Valentine’s Day sales.
That Advance Notice Marketing Trigger email (one [...]

What to do when your competition COPIES you…

We’ve often had Members ask what to do when a nearby salon sees the marketing churned out by one of ‘our’ salons – and attempts to copy it.
For most Members, this is rarely a big problem, mainly because the salon ’swiping’ the ideas in our Member’s advertising hardly ever ‘gets it’, and invariably makes a botch-job [...]

Why salon owners get such lousy results from their marketing..

Couple of ads sent in by Inner Circle members this week got me thinking about why so many salon owners whine and complain about the lousy results they typically get from their advertising efforts…
I use the word ‘efforts’ advisedly. It’s clear to me that most owners of beauty businesses put almost zero ‘effort’ into their [...]

Hard to find Staff? Here’s how to get a flood of applications…

Peter Drucker is widely recognised as the world’s most famous business consultant, who declared that “Because its purpose is to create a customer, a business has two and only two functions: marketing and innovation. Marketing and innovation produce results. All the rest are costs.”
Which is perfectly true, and in the beauty business, one of those [...]

Why Yellow Pages ads DO work for salons & spas…IF you do ‘em right.

by Peter Butler, author “Salon & Spa Yellow Pages Advertising Secrets”
Here’s What You Said Last Year About Yellow Pages Ads!

I was just going through a pile of YP ads we critiqued last year and to see a “boring bland dead ad” turned into a “smack you in the face money pulling ad” that WILL get [...]

Tales from the Sales Prevention Department – Does This Happen in YOUR Salon or Spa?

Call me old-fashioned, but I have this quaint idea that salespeople are supposed to sell things. After all, until something is sold, nothing happens. No income is generated, therefore no taxes are paid, and if no taxes are paid, no schools are built, hospitals staffed, roads constructed.
But salesmanship is dead. Which is curious, because [...]

I get (hate) mail….

Well, hate phone calls anyway….In advertising circles, it’s said that if your ad doesn’t upset somebody, you haven’t pushed the outside of the envelope far enough.
Seems I’ve upset somebody.

In a late-2008 issue of the Success Strategies newsletter I used for instructional purposes a couple of typically-lousy beauty industry magazine ads to point [...]