Archive for February, 2009
On Monday, over 200 salon & spa owners will find out stuff that their competitors haven’t a clue about…
We’re still getting last-minute bookings for Monday’s Road to Riches salon marketing & sales seminar in Melbourne. So far over 200 salon & spa owners have booked tickets for the event, at the Park Hyatt Hotel, the first of several such events in Australia, New Zealand and the USA (dates TBA) this year. (see details [...]
Read moreNEWS FLASH: “Amazing discovery: expert reveals discounting doesn’t work any more; value-adding the way forward for retailers in the recession.”
Gosh. Really? I had to laugh when I saw the story on television this week. For years I’ve been beating our Members around the ears about how discounting is ‘evil’, and showing them how to boost the value of their products and services with low-cost or no-cost add-ons that give the customer a perception of increased [...]
Read moreWhy you should IGNORE your Yellow Pages/Newspaper ad rep…
Advertising sales reps are probably quite nice folks, most of them. No doubt many are excellent family people, law-abiding citizens, go to church, coach the local junior soccer team, even help old ladies across the street. But I’m here to tell you that either as a group or individually, their marketing advice should be about as welcome in [...]
Read moreSalon Success isn’t Much More Than PAYING ATTENTION
How hard is it to simply follow instructions about how to conduct a successful marketing campaign, and do that? Since this is ‘love month’ I’ll refer specifically to the suggestions we sent out to Inner Circle members a few weeks ago on how to promote Valentine’s Day sales. That Advance Notice Marketing Trigger email (one [...]
Read moreWhat to do when your competition COPIES you…
We’ve often had Members ask what to do when a nearby salon sees the marketing churned out by one of ‘our’ salons – and attempts to copy it. For most Members, this is rarely a big problem, mainly because the salon ‘swiping’ the ideas in our Member’s advertising hardly ever ‘gets it’, and invariably makes a [...]
Read moreWhy salon owners get such lousy results from their marketing..
Couple of ads sent in by Inner Circle members this week got me thinking about why so many salon owners whine and complain about the lousy results they typically get from their advertising efforts… I use the word ‘efforts’ advisedly. It’s clear to me that most owners of beauty businesses put almost zero ‘effort’ into [...]
Read moreHard to find Staff? Here’s how to get a flood of applications…
Peter Drucker is widely recognised as the world’s most famous business consultant, who declared that “Because its purpose is to create a customer, a business has two and only two functions: marketing and innovation. Marketing and innovation produce results. All the rest are costs.” Which is perfectly true, and in the beauty business, one of those [...]
Read moreWhy Yellow Pages ads DO work for salons & spas…IF you do ‘em right.
by Peter Butler, author “Salon & Spa Yellow Pages Advertising Secrets” Here’s What You Said Last Year About Yellow Pages Ads! I was just going through a pile of YP ads we critiqued last year and to see a “boring bland dead ad” turned into a “smack you in the face money pulling ad” that [...]
Read moreTales from the Sales Prevention Department – Does This Happen in YOUR Salon or Spa?
Call me old-fashioned, but I have this quaint idea that salespeople are supposed to sell things. After all, until something is sold, nothing happens. No income is generated, therefore no taxes are paid, and if no taxes are paid, no schools are built, hospitals staffed, roads constructed. But salesmanship is dead. Which is curious, because [...]
Read moreI get (hate) mail….
Well, hate phone calls anyway….In advertising circles, it’s said that if your ad doesn’t upset somebody, you haven’t pushed the outside of the envelope far enough. Seems I’ve upset somebody. In a late-2008 issue of the Success Strategies newsletter I used for instructional purposes a couple of typically-lousy beauty industry magazine ads to point out [...]
Read moreFREE Salon Marketing Mini Course
Take this quick online course, complete with videos and audio tutorials, and you’ll be amazed at how much more effective your client list grows… Register here with just your name and email address Rating 3.00 out of 5
Read moreA Salon Owner’s Story – and How You Can Copy It…
Here is why YOU should move heaven and earth, crawl over broken glass to attend the Salon Owner Road to Riches Seminar in Melbourne, Sydney or the Gold Coast this year… In 1937, Napoleon Hill wrote one of the earliest ‘success formula’ best-sellers, Think and Grow Rich. I would have titled it ‘Think, ACT and [...]
Read moreFREE Salon and Spa Marketing DVD – normally $187
Watch this DVD and you’ll discover why so many salons & spas waste so much money on advertising that just doesn’t work… and the secrets to effective salon & spa advertising that few people have a clue about. From the experts at Worldwide Salon Marketing. Click here to request your free DVD Rating 3.00 out [...]
Read moreHow to CUT Staff Absenteeism to ZERO!
Had an interesting conversation with one of our Inner Circle members this week. Like most salon & spa owners, Michael Curtis’ Blush Day Spa has suffered for years from the whims of some staff members who would habitually, without notice, report in ‘sick’ – and leave the rest of the staff to carry the load, [...]
Read moreInner Circle Members More ‘Confident’ for 2009 – Survey
Members of Worldwide Salon Marketing’s Inner Circle marketing & mentoring program are substantially more confident going into the 2009 recession than non-member salons, according to a survey of more than 300 salon owners around the world. We asked Members and non-members to answer a series of questions about their hopes, fears and plans for the [...]
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