Worldwide Salon Marketing

It’s Your DUTY to Make Money – and Save the Economy at the Same Time

This is my last post till the New Year. So I want to leave you, and 2008, with some gentle advice, a little encouragement, and a dose of economic reality.
With most salons and spas bursting at the seams, appointment books full in the week before Christmas, I expect that most of this will fall [...]

Worldwide Salon Marketing launches exclusive distribution in USA

“We liked the system so much, we bought the company!”

Paraphrasing the line made famous by the late Victor Kiam of Remington, one of our own Inner Circle members have purchased exclusive Worldwide Salon Marketing distribution rights for two US states after seeing their own beauty business increase by 1000% in less than a year despite [...]

"How I increased my sales by 42%."

Read on if you want to get the same kind of results, recession or not!
From time to time I get an email complaining that “all you do is talk about the salon success stories, but there are far more failures out there than successes, how come you never talk about them?”
Well, call me old-fashioned, but [...]

After Christmas, the Next BIG Salon Marketing Event: Valentines Day

Christmas is THE Big marketing event of the year for most salons & spas. But it’s far from the only one.

Cupid’s on his way – but will you have the right material to make the most $$$$s out of Valentine’s Day?

Six weeks after the Christmas decorations come down, the next big event is Valentines Day, [...]

Is your salon or spa marketing as hopelessly bad as THIS??

My beautiful bride-to-be Michelle is a self-confessed victim of glossy women’s magazines. But even Michelle, whose only education in marketing has been assisting me at seminars (which, mind you, is pretty good education) can spot an example of useless, expensive ‘brand’ marketing from 50 yards.
So she won’t be surprised (I hope) when she gets [...]

The FOUR secrets you MUST know when hiring great staff.

by David Osborne, our recruitment specialist

Have you ever been out socialising and met someone who had fantastic looks a great body and an okay personality and thought that would someone you would like to ‘hook up with’. It’s probably happened to all of us at one time or another and then we find out a [...]