Archive for November, 2008
Here’s what Salon Success FEELS like….
Ever feel like you’re not really cut out for the tough business world? That as a salon or spa owner, you’re really groping in the dark, trying to re-invent the wheel every day?Well, guess what? Don’t feel so bad about your lack of business expertise, ‘cos it’s plain to me that 99% of salon owners [...]
Read moreThe ONLY Strategy That'll Recession-Proof Your Salon or Spa
While their competitors quaked in fear at the looming recession, these two ladies increased their salon’s sales by more than $20,000 a month for the past three months. Read on to find out how they did it.
“When everyone else is greedy, it’s time to be fearful. When everyone else is fearful, it’s time to be [...]
The Greatest Christmas Marketing & Promotion Package for Salons & Spas EVER
(And Inner Circle members get it for FREE.)
In the Depression of the 1930s, one of the few businesses that boomed was the movie business. People wanted to escape the gloom and doom, even if only for an hour or two. So the movie theatres were packed. Same with the beauty business. In times of stress, [...]
Direct Response Marketing for Salons/Spas 101: Making the Most of Direct Mail
The more things change, the more they stay the same. In spite of the ever increasing reliance on internet marketing, in spite of the plethora of so-called internet marketing ‘experts’, despite the growing ‘noise’ about online marketing – direct mail is NOT dead.
Far from it. Direct mail is still, in my humble opinion, THE [...]
Right Message, to the Right Market, at the Right Time
So America has a new president - a classic case of the right message, delivered to the right market, at the right time.
Clearly, something I failed to do at a seminar I gave for medspa doctors in San Diego last week.
So at Los Angeles airport on the way home last Friday, I picked [...]
“Who Wants A Winning Salon Team?”
with David Osborne, WSM’s Recruitment Specialist. Go here to find tools you can use to create a profitable salon/spa team.
The First 3 Steps To Creating a Money Making Team.
Impossible I hear you cry, employees can be an absolute pain.
Trying to get the right people, keep them and then there’s the motivation stuff. Such a [...]
