Archive for October, 2008
On success breeding success
Queenstown, New Zealand. Thursday. My distaste for sitting in metal tubes high above the earth for hours on end is well known. But that’s the penalty for having a global business with its head office in the most isolated capital city in the world. (Perth, Western Australia). However, while I loathe flying, I love meeting [...]
Read moreA Salon Owner’s Story…
Last century, Napoleon Hill wrote the best-seller ‘Think and Grow Rich’. It should have been called ‘Think, ACT and Grow Rich’. The world is full of educated derelicts. Motion beats meditation, every time. And success breeds ever-increasing confidence. From Swan Hill, Victoria, Debra Page of Imoshun Hair & Beauty Concepts wrote to us last week [...]
Read moreA ‘Branding’ Horror Story…and a $50,000 Bet.
ATTENTION All Medspa, Day Spa & Salon Owners: Sure, do dumb, wasteful ‘branding’ – at your peril. I’ve lost count of the number of times I’ve been told by salon & spa owners “I want to get my brand out there…” *Sigh* Can’t blame you all, I suppose. ‘Getting your brand out there’ is the [...]
Read moreHow to Find – and Keep – Great Staff
During our international Inner Circle group coaching calls this week, the discussion was supposed to be about marketing – but both our Australian tele-seminar AND our US tele-seminar turned into in-depth discussions about staffing issues. How to find them (staff), how to pay them, how to ‘get their heads right’. It’s by far the biggest [...]
Read moreSalon Success is about…getting out of your own way!
The beauty business is essentially about selling eternal youth, a kind of ‘painted on’ magic pill that somehow defies nature and holds back the tide of age. I, however, am enjoying growing older. I’m now 53, which I figure gives me some kind of licence to be grumpy. So indulge me for a moment, while [...]
Read moreWhat marketing material do YOU need…?
New service for Inner Circle members – we need YOUR input! In a whole year, there are dozens of marketing ‘triggers’ you can use to get clients into your salon or spa. But most salons simply don’t have the right flyer, ad or letter easily at hand to promote those events. As part of a [...]
Read more
