2008 July | Worldwide Salon Marketing

Don't blame the MEDIA when your salon ads don't work

It’s the depth of winter in my part of the world, so Michelle and I are flying north from Perth to the former US Navy base town of Exmouth tomorrow (Friday) for a few days of warm weather, game fishing and socializing with friends. But before I get into fishing mode, a few words of [...]

Roll Up for the Sydney Road to Riches Super Conference and WIN this Groovy Vespa Scooter

Unbeknown to the more than 250 salon owners who’ve bought tickets for the Sydney Road to Riches Salon Marketing Super Conference (Novotel Brighton Beach, Monday August 18, 8.30am – 5pm) one lucky delegate is going to ride away on this brand new Vespa scooter! Yep, we’re giving away this shiny new machine, fully registered for [...]

We Get Mail

Congratulations to Inner Circle members Niki and Jane from Talking Beauty in Melbourne, Victoria, and Robyne Squires and Bellabroayre Day Spa in Mundingburra, Queensland for some super marketing efforts that brought instant results. Niki and Jane only joined the Inner Circle program three weeks ago at our Melbourne conference, and they’re already swamped with new [...]

Why successful people hang out with successful people

At a seminar I gave on Monday in Brisbane, a salon owner took me aside after my talk and complained bitterly about how ‘tough things were out there’ and accused me of mis-representing the ‘true situation’ by only featuring stories about successful salon owners. “The way you talk,” she said, “you’d think almost every salon [...]

Attention North American Salon Owners!

Meet ME in person at the Your Beauty Network Business Retreat! Carlsbad, California – September 27-28-29, 2008 I’ve been invited to speak at the YBN three-day Retreat at the La Costa Resort and Spa in Carlsbad – and if you’re quick, you can get into the Retreat with a special ticket price deal I’ve personally [...]

Little hinges swing big doors

No doubt you’ve heard the phrase ‘get rich quick scheme’. Personally, I steer well clear of them, but then again…. what’s so damn good about getting rich slow? Clearly, many of our Inner Circle members feel the same. Here’s just a couple of examples of salon owners doing things at warp speed, and getting instant [...]

Priceless Gift for Inner Circle Members

The E-Myth – and Why We’re Giving Away Hundreds of Audio Books For most of our Inner Circle members, joining the world’s biggest salon marketing & mentoring program is their first serious attempt at educating themselves about how successful businesses work. But it’s only the beginning. I read maybe 30 business books a year, subscribe [...]

You mean a Hummer doesn’t ALREADY attract enough attention???

From Inner Circle member Mark Slater of The Fountain Laser in Smyrna, Georgia (USA) – www.thefountainlaser.com – evidence that he’s not shy about promoting his salon. Mark joined the Inner Circle program a couple of months ago and he’s already getting results – eg a value-add offer sent out by email last week that got [...]

Using the Rich and Famous to Get Results

Last month I wrote about keeping your ears and eyes open for ‘current affairs’ opportunities to market your salon business – advertising genius Robert Collier’s principle of “entering the conversation that’s already going on in your customers’ heads”. It’s gratifying to know that at least SOME salon owners are listening to this, better that some [...]

“…But my salon is in a small town/poor area/drought-affected region/full of old people blah blah blah…”

…. so your kind of marketing won’t work for me…” Oh, woe is me. I’ve heard this so many times, I’ve actually given up gouging my own eyes out with a sharp spoon. But I was reminded of this common excuse for failure by a number of reports this week from Inner Circle members equipped [...]