2008 June | Worldwide Salon Marketing

Are They SERIOUS??

When I first read the following email from a spa owner last weekend, I thought she was having a lend of me, taking the mickey. I read it again, and again. Nope, she was actually serious. But it still took my breath away. So I’m not going to embarrass the poor lady by revealing her [...]

The email that brought in $15,606 in 7 days

IC members Michael and Sonia of Blush Urban Spa – email marketing brings in thousands each mail shot… People seem to get all excited about email marketing, as though it’s some kind of magic wand. It ain’t. Email (and the wider web, for that matter) is nothing more and nothing less than just another media [...]

Now We’re MATCHMAKERS!

Salon owners David Carlson and Cheryl Davy got more than marketing know-how when they joined the Inner Circle program at the Adelaide Superconference – they got each other! Ah, the power of networking. Matchmaking is not advertised as one of the (many) benefits of Inner Circle membership, but maybe we should start adding it as [...]

Open Call-in Day for IC Members

Next TUESDAY (Monday in North America) I’ll be holding an Open Call-in Day for Inner Circle member salons. Here’s how it works: Between 9am and noon my time, any current IC member can get TEN MINUTES with me on the phone to ask me any marketing or sales-related questions you like. I won’t be taking [...]

Melbourne Booked Out – Brisbane, Perth & Sydney Tickets Selling Fast

Salon & Spa Marketing Road to Riches Super Conferences: Melbourne & Sydney; Special Brisbane Seminar With over 240 salon owners scheduled to gather in the Hilton Hotel’s Grand Ballroom in Melbourne on Monday, July 7, and calls still coming in, we’re desperately trying to figure out how to accommodate the demand for tickets for this [...]

“Help! I’m irrelevant in my own salon!”

This sounds like something more than one salon owner would feel from time to time – a post on the SalonCentral.com Forums this week from Tracey Walton of The Hair Gallerie in Northamtonshire in the UK. If you can help Tracey with her plea for advice, here’s where you go. If you’re not already a [...]

Getting Your Salon Running on Automatic

I bought a new car recently, a Caprice. It’s got hot-and-cold running DVD players for the passengers, a satellite navigation system so I don’t get lost on the three-mile drive to the office, a sound system loud enough to raise the dead, and a clever spare key that automatically adjusts the climate control, electric seat settings, steering wheel reach [...]

Your Salon and the ‘Gruen Transfer’ Effect

There’s an immensely-popular new TV panel show on ABC (Australia) – and online at http://www.abc.net.au/tv/gruentransfer/theshow.htm – which every business owner should be watching. It’s called The Gruen Transfer, named after Victor Gruen, an Austrian architect who designed the very first shopping malls, in America in the 1950s. ‘The Gruen Transfer’ refers to the effect that [...]

How Would YOU Handle This?

Inner Circle members are constantly emailing us asking for advice – and of course, we give it, freely. Here’s one from a Sydney member, with a challenge that’ll strike a chord with thousands of salon owners all over the world. Read this and think, ‘what would I do?’ Hi Greg,I have a pressing problem and [...]

Say NUTS to Recession Talk

Last Friday I had lunch with an old colleague from my years in television. With glistening eyes, he was remembering the ‘good old days’, and bemoaning how everything was better in this long-gone world. I have little patience with, nor understanding of, this fantasy-world attitude. He didn’t take it kindly when I none-too-gently rebuked him [...]

Direct Response Marketing 101

Confused by what’s marketing, and what isn’t? People tend to make things more complicated than they really are, so I feel it’s time for a refresher course on the absolute basics of direct response marketing for salons and spas. First of all, what IS marketing? It’s not just advertising, or direct mail, or Public Relations, [...]

Do You Have the Gordon Ramsay Factor?

Whenever I watch Gordon Ramsay tearing the throat out of a hapless head chef or muddle-headed restarant owner, I wish I was in the food business. Every restaurateur with even half a brain must surely be spending at least part of every working day down on bended knee, giving heartfelt thanks for the f***ing marketing [...]

From $260,000 to $430,000 – inside 18 months!

Click on the ‘play’ button below to listen in on this extract from an interview with very successful salon owners Andrew and Angeline Griggs. PLUS, for Inner Circle Members only: the actual ad used to generate 149 new clients worth an average of $3,400 each per year….(that’s over $500,000, to save you doing the sums)… [...]

Getting Your Clients to Pay ONE YEAR Up Front…

Need cash in a HURRY? When I’ve needed cash in a hurry, I’ve always found that the best way to get it is…drum roll…. ask your customers for it. That’s exactly what Inner Circle member Nikki Gilbert (left) of Creations Beauty Studio, just outside Canberra, did recently. “How I Brought in $12,000 …. in ONE [...]