Worldwide Salon Marketing

The Ignorant Leading the Blind

I sympathise with owners of the average, suburban beauty and hair salon. With little else to go by, they look to the ‘big end of town’ – the product suppliers and industry associations – for the lead in marketing material and strategies to bring clients in the door.
And it’s likely that many salon owners [...]

Beauty Advertising that Really DOES Work…

The greatest skeptics often become zealous advocates. From Belmont, New Hampshire, Village Image owner and Inner Circle member Susan Woodbury sent us a couple of excellent ads that brought in thousands of dollars in sales and a bunch of new clients.
(Note to Inner Circle members only: to download Susan’s ads, click on the Inner Circle [...]

Has the Gorilla Got You in its Grip?

It’s little wonder that so many in the hair and beauty industry find themselves in more trouble than Hilary Clinton, with ever-diminishing chance of success.

Every week, our fax machine pours forth with a stream of ‘HELP’ letters, from hair stylists and estheticians who’ve suddenly found themselves owning a salon, with not a clue [...]

Yes, Paris Hilton IS Useful for Some Things…

I’ve been particularly grumpy this week, due to a combination of factors, one of which has been a particularly painful eye infection. As I write this, at 10.30am Thursday morning, I look forward to the charming prospect of visiting an opthalmologist friend of mine later today to have him lance my eyelid.
(And for no other [...]

What use is your website if it doesn’t get you CUSTOMERS???

In another life, when I was Executive Producer of Television News, I was rudely dismissive of anything to do with computers. So much so that while the rest of the civilised world was rapidly adopting new technology to make working easier, I point-blank refused to give up my noisy old manual typewriter.
As for the [...]

The ONLY 3 Ways to Increase Sales

*Sigh*… another day, another stream of applications for a free 30-day Test Drive membership of the Inner Circle marketing & mentoring program, and… scattered here and there, the inevitable plea for help from a salon or spa owner who’s left it till they’re on the brink of bankruptcy before taking action. 
Many begin their application along these lines:
"I’ve [...]

Using Text Messages to 'Raise the Dead'

Text message marketing can get great results…but it still comes down to the OFFER

New IC member Ian Simonsen from Gallery Hair Design in Auckland, New Zealand, wanted to get more clients in the door.
In particular, he wanted old clients back in, and fill some empty appointments Monday to Wednesday. To keep the marketing cheap [...]

News: Two Aussie Beauties Shake Hands on a Deal

Perth-based global information marketing group Worldwide Salon Marketing has signed a strategic partnership deal with Australia’s biggest niche beauty industry web portal Virtualhaircare.com.au
Hundreds of hair and beauty salons in six countries pay monthly fees to access WSM’s purpose-built marketing templates and business coaching services, with over 30 salons joining the group every month. Virtualhaircare.com.au is [...]