Archive for April, 2008
Why I’m Becoming Redundant – and Why You Should Be Too
Me, goofing off at the Abrolhos Islands… …Hardly a tropical paradise, but it’s ‘home’…. this was our fifth trip. Last week I goofed off. As regular readers will know, thanks to Jemma filling this space for me, I was swanning about the ocean at the Abrolhos Islands, 50 nautical miles off the coast of Western [...]
Read moreTop Spa Releases Million Dollar Procedures Manual
Here’s Exactly How a Young Mother Turned Her Spa into a Multi-Million Dollar Business inside Four Years… Karen Briffa, owner of Le Beau Day Spa Most Inner Circle members will have heard of Karen Briffa, owner and founder of Le Beau Total Body Management – winner of the 2006 Spa Establishment of the Year and [...]
Read moreHow Galleria Hairdressing Tripled Their Retail Sales
Inner Circle member Ann Stone of Galleria Hairdressing in Port Macquarie, New South Wales, tells me their sales of retail product have tripled over the past 12 months. In the year to April 2007, the salon sold only $9,667 worth of product. In August last year, Galleria joined the Worldwide Salon Marketing Inner Circle marketing [...]
Read moreIs the Street Outside Your Salon Being TORN UP???
Free Discussion Forums on SalonCentral.com Help, the gas board is going to close the street for 7 weeks! "I’m Tina Steenberg (www.tina-steenberg.com). I have just found out that there is going to be major works carried out in the street my salon is on. The works are going to go on for 6-7 weeks, which [...]
Read moreWhile Greg Was Away…
As you know Greg (the lucky dog) is off fishing with his pals till next week, so he’s left me in charge of the Success Strategy bulletins. For those of you who don’t know me I’ll introduce myself. My name is Jemma Lole, and my last name is not pronounced ‘lolly’, as much as I [...]
Read moreExactly how to sell $13,973.00 of Gift Certificates
Here’s the mothers day campaign that has already made $13,973.00 in just 2 ½ weeks… with 3 weeks still to go! Do you want the details of a real-life Mothers Day action plan that’s proven to work? I bet you do, having the exact steps laid out for you is incredibly valuable. Here’s Mothers [...]
Read moreIt's about Getting ATTENTION!
I am often approached by business people for advice on their marketing strategies. I rarely accept these approaches, primarily because a) most people in business aren’t willing to take the action – or series of actions – I prescribe for them, and then wonder why they never get any better results than they’ve always got, and [...]
Read moreThe DISCIPLINE that most salon & spa owners won’t employ
The scenes below are from some of our Road to Riches Salon & Spa Marketing Super Conferences over the past year or so. Look closely….what do YOU see? On the surface, it looks nothing more than bunches of people sitting in a room. Oh no, it’s far more than that. What you are looking at [...]
Read moreWhen Flowers Just Won’t Cut It
How to Create Mothers Day Gift Vouchers that Sell Like Crazy Mothers day is the second biggest opportunity of the year to sell gift vouchers. Most mothers these days would love to receive more than a bunch of flowers or a box of delicious but guilt inducing chocolates… which is where you step in! Marketing [...]
Read more‘What YOU think doesn’t matter…a damn.’
It’s tough, changing the whole way you think about your lovely salon or spa, your image, what friends and family think about you and your business. More regularly than I can be bothered with, we get salon & spa owners – not, I should qualify, those who are already Inner Circle members – offering their [...]
Read moreListen in: "We were virtually broke…and then we discovered how to get customers…!"
Back in mid-2007, Dr Tim Reilly and his wife Kanna were at their wits end. They tried everything - and spent a small fortune they didn’t have – to kick start their four year old Body Solutions Laser & Skin. Nothing worked. They thought ‘well, let’s invest in more technology, more machinery’ – that didn’t work either. They listened to so-called marketing ‘experts’, [...]
Read moreAccurate Thinking – a Salon Owner’s Story
How to ’Start Your Business with the End in Mind’ The 80/20 rule applies in all things. Eighty percent of the income is made by 20% of the people. Only 20% of all assets are held by 80% of the people. Eighty percent of the work is done by 20% of the people…. and in the [...]
Read more$300 Hair Salon Ad Turns Into $9,200 in new Sales and 15 New Customers
Inner Circle member Chris Burkinshaw of Turning Heads in Wagga, New South Wales, reports terrific success from a cheap little ad he ran in the free newspaper in his town last week. Chris took a template from the Inner Circle marketing & sales training toolkit, modified it to suit his salon, and booked space in [...]
Read moreChildren, do Not Try This at Home…
BEIJING (Reuters) – A Chinese hair salon has been shut down and fined 500,000 yuan ($71,280) for holding two customers hostage and charging wildly excessive fees for haircuts, a newspaper reported on Monday. College students Zhang Yi and Yuan Sha Sha went for a haircut at Baolou International Beauty Salon in Zhengzhou, in the central [...]
Read moreWeddings, Parties, Anything….
You know you’re getting older when your children start getting married…which is exactly what’s been happening to me over the past week. Michelle and I and a hundred other family and friends have just returned from my eldest son Michael’s wedding to his long-term girlfriend Gemma, in the grounds of the beautiful Amberley Estate winery, [...]
Read moreGet Beauty and Hair Salon Customers Now with Your FREE Web Page on SalonCentral.com
How Salon & Spa Customers Will Find YOU – SalonCentral.com Launches New Online Directory for Salons & Spas If you’re in business, you MUST be on the web – it now ranks above all other media PUT TOGETHER as a means of potential customers finding you. If your potential customers can’t find you online, you [...]
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