Worldwide Salon Marketing

Archive for April, 2008

Why I’m Becoming Redundant – and Why You Should Be Too

Me, goofing off at the Abrolhos Islands… …Hardly a tropical paradise, but it’s ‘home’…. this was our fifth trip. Last week I goofed off. As regular readers will know, thanks to Jemma filling this space for me, I was swanning about the ocean at the Abrolhos Islands, 50 nautical miles off the coast of Western [...]

Top Spa Releases Million Dollar Procedures Manual

Here’s Exactly How a Young Mother Turned Her Spa into a Multi-Million Dollar Business inside Four Years… Karen Briffa, owner of Le Beau Day Spa Most Inner Circle members will have heard of Karen Briffa, owner and founder of Le Beau Total Body Management – winner of the 2006 Spa Establishment of the Year and [...]

How Galleria Hairdressing Tripled Their Retail Sales

Inner Circle member Ann Stone of Galleria Hairdressing in Port Macquarie, New South Wales, tells me their sales of retail product have tripled over the past 12 months. In the year to April 2007, the salon sold only $9,667 worth of product. In August last year, Galleria joined the Worldwide Salon Marketing Inner Circle marketing [...]

While Greg Was Away…

As you know Greg (the lucky dog) is off fishing with his pals till next week, so he’s left me in charge of the Success Strategy bulletins. For those of you who don’t know me I’ll introduce myself. My name is Jemma Lole, and my last name is not pronounced ‘lolly’, as much as I [...]

Exactly how to sell $13,973.00 of Gift Certificates

Here’s the mothers day campaign that has already made $13,973.00 in just 2 ½ weeks… with 3 weeks still to go! Do you want the details of a real-life Mothers Day action plan that’s proven to work? I bet you do, having the exact steps laid out for you is incredibly valuable. Here’s Mothers [...]

It's about Getting ATTENTION!

I am often approached by business people for advice on their marketing strategies. I rarely accept these approaches, primarily because a) most people in business aren’t willing to take the action – or series of actions – I prescribe for them, and then wonder why they never get any better results than they’ve always got, and [...]

The DISCIPLINE that most salon & spa owners won’t employ

The scenes below are from some of our Road to Riches Salon & Spa Marketing Super Conferences over the past year or so. Look closely….what do YOU see? On the surface, it looks nothing more than bunches of people sitting in a room. Oh no, it’s far more than that. What you are looking at [...]

When Flowers Just Won’t Cut It

How to Create Mothers Day Gift Vouchers that Sell Like Crazy Mothers day is the second biggest opportunity of the year to sell gift vouchers. Most mothers these days would love to receive more than a bunch of flowers or a box of delicious but guilt inducing chocolates… which is where you step in! Marketing [...]

‘What YOU think doesn’t matter…a damn.’

It’s tough, changing the whole way you think about your lovely salon or spa, your image, what friends and family think about you and your business. More regularly than I can be bothered with, we get salon & spa owners – not, I should qualify, those who are already Inner Circle members – offering their [...]

Listen in: "We were virtually broke…and then we discovered how to get customers…!"

Back in mid-2007, Dr Tim Reilly and his wife Kanna were at their wits end. They tried everything - and spent a small fortune they didn’t have – to kick start their four year old Body Solutions Laser & Skin. Nothing worked. They thought ‘well, let’s invest in more technology, more machinery’ – that didn’t work either. They listened to so-called marketing ‘experts’, [...]

Accurate Thinking – a Salon Owner’s Story

How to ’Start Your Business with the End in Mind’ The 80/20 rule applies in all things. Eighty percent of the income is made by 20% of the people. Only 20% of all assets are held by 80% of the people. Eighty percent of the work is done by 20% of the people…. and in the [...]