Worldwide Salon Marketing

How to Get a FLOOD of New Salon Customers Quickly & Cheaply Offline

Week after week, our fax machine and our web server groan under the weight of applications for a 30-day Test Drive of the tried-and-tested Inner Circle marketing & mentoring program.
We interview each and every applicant – scores of salon owners all over the world – for just 10 new places available in the program [...]

Ticket Sales Open for Adelaide 'Road to Riches' Salon & Spa Super Conference

The first batch of invitiations went out this week to salon & spa owners in South Australia for our first Road to Riches Super Conference of 2008, a one-day event at the Hilton Hotel in Adelaide on Monday, April 21. By Tuesday morning, our phones at the office almost went into melt-down as salon owners [...]

Coming soon… New, Updated Spa Procedures Manual

In 2006, Karen Briffa’s Le Beau Day Spa won the national Spa Establishment of the Year award. The following year, Karen backed that up with the national Spa Marketer of the Year Award. Not to mention being a finalist in the Telstra Young Businesswoman of the Year award.

It had an immediate effect. As special [...]

How a Simple SMS Text Message Made a HUGE Difference

 
There’s a saying I like that goes like this:
‘Little Hinges Swing BIG Doors.’
Inner Circle member Emma Grossman of Escape Day Spa in Sydney discovered the profound truth of that just last week… and took action which turned a dismal week into a blockbuster at her day spa…
Here’s how Emma (left) explains it – and, [...]

How Often Should You Contact Your Clients?

During this week’s tele-seminar with Worldwide Salon Marketing Inner Circle members and salon marketing stars Tracey Orr, Anne Holleley and Rebecca Skehan, one attendee piped up with this very relevant question: can you contact clients TOO often?
I have a rather simplistic approach to this, one that sounds brutal – and frankly, most salon owners are [...]

Update on our new Salon Staff Finder service

Last week I reported on how one of our Worldwide Salon Marketing Inner Circle members had created a flood of interest from prospective staff members, using our unique new Staff Finder service.  
Rachael D’Aguiar and husband Chris from D’Aguiar’s Hair Skin & Nails in Auckland, New Zealand, had never had much success advertising for staff… [...]

Salon Central discussion forums to go 'live' next week!

I just sent emails to 50 hand-picked Inner Circle members, asking them to help us do a ’see if you can break it’ test on the new Salon Central discussion forums.
For months, people who speak in strange tongues to each other – and to everybody else, frankly – have been beavering away in our back [...]