Archive for March, 2008
How to Get a FLOOD of New Salon Customers Quickly & Cheaply Offline
Week after week, our fax machine and our web server groan under the weight of applications for a 30-day Test Drive of the tried-and-tested Inner Circle marketing & mentoring program. We interview each and every applicant – scores of salon owners all over the world – for just 10 new places available in the program [...]
Read moreHow a Simple SMS Text Message Made a HUGE Difference
There’s a saying I like that goes like this: ”Little Hinges Swing BIG Doors.’ Inner Circle member Emma Grossman of Escape Day Spa in Sydney discovered the profound truth of that just last week… and took action which turned a dismal week into a blockbuster at her day spa… Here’s how Emma (left) explains it [...]
Read moreHow Often Should You Contact Your Clients?
During this week’s tele-seminar with Worldwide Salon Marketing Inner Circle members and salon marketing stars Tracey Orr, Anne Holleley and Rebecca Skehan, one attendee piped up with this very relevant question: can you contact clients TOO often? I have a rather simplistic approach to this, one that sounds brutal – and frankly, most salon owners [...]
Read moreUpdate on our new Salon Staff Finder service
Last week I reported on how one of our Worldwide Salon Marketing Inner Circle members had created a flood of interest from prospective staff members, using our unique new Staff Finder service. Rachael D’Aguiar and husband Chris from D’Aguiar’s Hair Skin & Nails in Auckland, New Zealand, had never had much success advertising for staff… [...]
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