with Greg Milner, co-founder and CEO, Worldwide Salon Marketing

The most dangerous number in any business.

Last week I had an interesting conversation with a very embarrassed woman.

I'll call her Jenny. For reasons which will become clear, I won't identify this very nice lady, except to say she is a supplier to the beauty industry. Jenny was one of more than 30 people who had expressed an interest in hiring me as their marketing and sales strategy consultant (see more here).

Turns out that six months ago Jenny had applied for membership of the salon & spa marketing Inner Circle system, and had been talked out of it by Jill, because the program is skewed towards salon & spa owners rather than suppliers, and at that time we were not offering marketing systems for suppliers (although that is about to change.)

So Jenny went away and did something she now regrets. She was persuaded by a public relations firm to hand over - wait for it - forty thousand dollars - on the promise this firm would get her publicity in the industry trade magazines.

In the six months since then, the PR firm has managed to secure Jenny a total of (pause for effect)… THREE small stories on the product pages of the magazines. Yes, just three little mentions.

How many actual paying customers came from those stories? None. Nada. Zip. Not a single one.

"I am," Jenny told me, "extremely embarrassed that I fell for this."

Now, I'm not having a crack here at the PR firm. This is more a cautionary tale about the Most Dangerous Number in Business. And that is the number '1'. Because Jenny was basing almost her entire marketing campaign on this one method of generating new business, which failed, she has lost a whole six months in which she could have been running multiple campaigns in various media, testing and measuring until she found the ones that worked for her business.  

One of anything. One source of leads. One product or service. One means of taking payment. One crucial staff member. One major customer. (And by the way, if you only have one major customer, they're not a customer, they're your employer.)

The business landscape is littered with examples, large and small, of companies that crashed because they relied on, or exposed themselves, to 'one'.  If you depend on internet marketing for ALL your business, what happens on the day terrorists kill the internet? If your only form of getting new customers is mailbox flyers, you're in deep trouble the day the government bans unaddressed mail (as has already happened in many parts of the world, particularly the US).

I can't count the number of times I've bought something, only to be told 'sorry sir, we can't take payment because the computers are down'.

Clare Oliver single-handedly ruined the solarium business, and died in the process.

How many salon owners were reliant on solariums for a substantial part of their income, only to have that income disappear overnight the day 26-year-old Melbourne woman and anti-solarium campaigner Clare Oliver died of melanoma she blamed on her use of the tanning beds?

Here's some advice, for free: take a good look around your business. Is there one staff member who, upon leaving, would take most of your business with her? Do you only have one means of attracting new business? Are you completely or largely reliant on one product or service? Do you have only one major supplier?

Worst of all, are you the major income earner in your business?

If so, you don't actually have a business. You have a job, which could be taken away in a nanosecond by events and circumstances largely outside your control.

Beware the number '1'.

Footnote: For Jenny's forty grand, we would have

1) Consulted and advised on a complete multi-faceted sales and marketing strategy, including the development of a significant USP (unique selling proposition), a great offer, a series of packages to allow for upselling, a detailed Membership program for her customers, including a Loyalty system.

2) Developed and implemented a comprehensive online lead-generation system, including a revamped website, shopping cart, and Goodle ads, plus a means of capturing those leads, and an automated series of email marketing to get those leads over the line.

3) an offline lead generation system, including small but highly-targetted ads in trade magazines, and a rolling direct-mail campaign to market to those leads.

And we might even have made Jenny's products available to our own extensive list of customers and subscribers, numbering more than 15,000 opt-in email addresses, and more than 30,000 salons for whom we have physical addresses.

If you want to find out more about our Private Consulting services, go here and complete the Expression of Interest form.

with Greg Milner, CEO and co-founder Worldwide Salon Marketing
Last week we lost two of our long term Inner Circle members…and I couldn't have been happier to hear from them.

No matter how good your business, no matter how much value you give, all businesses will lose customers from time to time, for all sorts of reasons. And the manner of that departure is a critical indicator of both the health of your business, and its future prospects.

Nothing gives us more delight here at Worldwide Salon Marketing as hearing that we have been instrumental in getting our Members into a position where they can sell their now-profitable businesses - instead of merely closing the doors and walking away, as so many are forced to do.

 From Angeline and Andrew Griggs of Nails and Beauty with Attitude in Cairns, far north Queensland, a lovely letter to thank us for helping them realise their dream of business success:

"Andrew and I would just like to extend a warm North Queensland 'Thank You' for all your help and support over the last few years that we have been with you. It's the end of an era for 'Nails and Beauty with Attitude', we have sold after 18 years and are looking forward to new adventures.

"We say goodbye for now and thank you for truly giving us the freedom to now do what we want to do. With many thoughts of gratefulness, from our family to yours, Andrew and Angeline Griggs."

And from Maria Walsh, of Scentual Beauty Therapy in New South Wales, a beautifully-written letter describing her sorrow at having to leave the group for personal reasons, after taking her one-woman salon from a meagre $600 a week takings to more than $2,500 a week in less than a year…and still operating as a one-woman salon!

I have, with Maria's permission, made her letter available here so you can read it in full (click on the pictures at left to enlarge them in a new window), but to paraphrase, "I learnt so much and you have given me a strength and boldness I never knew I had. In the beginning, I challenged the way some advertisements were worded (being a shy person!) but the response has been 'That didn't sound like you Maria but I would love to book this package because it sounds like just what I need!' "

Of course, we also get a LOT of mail from Members thrilled to share their new-found success…and who wouldn't leave the Inner Circle program for any reason.

Like Gail Smith, of Charmed Hair & Beauty in Morayfield, Queensland, who writes:

"…We are doing fantastic.  18 months on we have approx 1800 clients – growing by 15-20% per month.  I joined the inner circle program in Oct 08 knowing I needed more information and inspiration and since then I haven’t looked back.  My hair and beauty salon has grown consistently thanks to the marketing, my clients nag me about what promos are coming up and they are starting to pre pay just to make sure they don’t miss out.

Gail Smith of Charmed Hair & Beauty - growing by 20% per month thanks to Inner Circle membership

"My salon target for the next financial year is over $500,000 and I am confident we will make it.

"When I first started using your type of marketing I had quite a few disappointments and failures and I will be the first to admit I fell on the old blame game – this just won’t work for my salon – its obviously just a bad idea, etc and one thing I learned is, that no matter what piece of marketing we’re given it can work, if you use it at the right time, to the right clients with value added offers that other salons would look at and say 'no way am I giving that much away'.

"So I thank you, Greg and your wonderful team (had some great conversations with Jill and Jemma, too) you have helped me grow so much and I know I have still heaps more to learn – and share."

IF YOU ARE NOT YET A MEMBER: If you do not yet have the done-for-you marketing tools, strategies, support, mentoring and continually-updated material that these and hundreds of other Members have used and are using to make their businesses successful, you are fighting your battle blindfolded with one arm tied behind your back.

Apply NOW by completing the Pre-Application Survey - you may qualify for a 30-day Test Drive of the entire Inner Circle system.

What business are you really in? Last week I showed you one of the most powerful ads ever written…a tiny classified ad that drew 5000 applications for Ernest Shackleton's Antarctic expedition. (you can see that ad here.)

One of the success strategies I teach is to 're-invent' your business - turn it from being an ordinary beauty or hair business into something else that more closely matches what the customers actually want.

For example, nobody actually goes to a beauty salon to have mud poured all over her body because she wants to look like the Incredible Hulk. She actually wants the results of that wrap. Similarly, no woman ever goes to a hair salon because she wants to sit there and read magazines for two hours.

She goes because she wants friends to envy her, and people to look at her admiringly.

Want to see this ad full size? Inner Circle members log into the Members only 'sealed section' and navigate to Getting New Clients - Beauty

Recently a prominent Member approached me for advice on their Yellow Pages ad. Initially it was just some thoughts on a headline. But having written the headline, I couldn't help myself, and spent several hours writing a story to go with the ad, a story that read like a romance novel. It was deliberately designed to turn that business into what it really should be - a Romance Business.

As I've often said, I'm a Creative Thief….I look at what works in one industry sector, and 'steal' it, modify it, and apply to another business. So in this case, I stole and modified a line from Ernest Shackleton's famous Antarctic Expedition ad ('Men Wanted for Hazardous Journey') plus a line I got from another famous ad, written by Gary Halbert for Tova Borgnine's full-page newspaper ad to promote her new perfume range ('Guaranteed to Contain No Illegal Sexual Stimulants) and turned into a compelling headline for this Member's New Yellow Pages ad.

Then I used that headline to lead into the main copy of the ad, which turned what was an ordinary YP ad into a story about romance…and ended the story with a great testimonial and 'before and after' pictures of one of this Member's clients.

NOTE TO INNER CIRCLE MEMBERS: Log into the Members Only 'sealed section', navigate to Getting New Clients - Beauty and you'll be able to download this ad in its full-screen version.

with Greg Milner, co-founder Worldwide Salon Marketing

I wear myself out trying to teach salon & spa owners that customers buy based on emotion. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, and pay scant - if any - attention to the emotional benefit the customer will get, or makes any attempt to even so much as attract the prospect's attention in the first place with an emotional headline.

Arguably the best ad ever written didn't even mention a product or service. Far from trumpeting overblown benefits and features, it actually went the other way, in a deliberate, well-planned and brilliantly-executed dare to the manliness of every red-blood adventurous male in England.

 Although nobody has yet been able to track down the original copy of the London Times of December 29, 1913, here is a reconstruction of the tiny ad Sir Ernest Shackleton reportedly inserted to recruit men to his dangerous expedition to cross the Antarctic continent from sea to sea. It attracted 5,000 applicants, inclduing three women. 

(Creative Theft Department: I know what you're already thinking…what has this got to do with my hair salon/day spa/nail bar/laser clinic yada yada yada.

Here's what: I've just used this very ad to steal the idea for the headline for a big Yellow Pages ad for one of our Inner Circle members. Go on, think. How could you apply this to your business? Inner Circle members should already be dissecting this and using it. For non-members, unaccustomed to my teachings, believe this:

The University of Life surrounds you. Google is your best friend. There is NO excuse for saying "I don't know where to look for ideas" any more. Truth is, the answer to anything is right at your fingertips. Claiming you can't find answers is akin to insisting the world is flat.)

Anyway, where was I? Oh yeah, emotion. The idea that you must offer a rational benefit in your marketing is a nonsense.

There IS no rational, logical reason to buy a Porsche. Yet Porsche is THE most profitable car maker in the world. One of the most famous ads for Porsche cars featured nothing more than a picture of the car, and the following text:

Product benefits:
Too fast.
Doesn't blend in.
People will talk.

Then there's the famous David Ogilvy ad for Rolls Royce, which didn't even have a photo of the car, just a clock.

"At 60 miles an hour, the loudest sound you can hear in the new Rolls Royce is the ticking of the clock."

In the beauty business, a rational benefit might be

Your skin will be 37% smoother.

But more powerful, and much more emotional:

Warning: Men will look at you.

Your target market is uneducated about the relative benefits of one hair stylist versus any of a thousand others. Has pretty much no idea of the difference between one laser clinic and a hundred competitors. Attempting to explain a rational, logical reason why they should choose you as against any and all of your competitors is considerably more difficult that pushing a peanut up the main street of town with your nose.

Singapore Airlines didn't try to compete on price, they made it emotional with the Singapore Girl...

Faced with such a challenge, most businesses resort to the easiest, no-brainer path: discounting. The airlines are a classic example of this, undercutting each other because they can't be bothered putting in the hard mental yards to come up with something better.

(Even here, there are examples of airlines actually striking an emotional note with their marketing. Remember the Singapore Airlines ads featuring their emotional icon, the Singapore Girl? They backed it up with the rational proposition, 'Inflight service even other airlines talk about…')

Aside: the rebel in me can't help wondering what would happen if an airline offered a guarantee: We'll get you there alive, or your money back.

Most business owners, having come up with a compelling offer - which is the rational reason to buy - rest on their laurels and leave it there. But the smart ones keep working at it, chewing away until they come up with that hard-to-define emotional reason to buy. I often call it a Unique Selling Proposition. But it can equally be re-named an ESP or Emotional Selling Proposition.

The real difference between one hair salon and another, between one day spa and another, is at best small, and certainly difficult to convey to the uneducated. But an emotional difference is - while more difficult to find in the first place - much easier to get across, much easier for the prospect to feel, and therefore much more powerful.

This salon got 40 new clients in two days - no thanks to their local newspaper…

with Greg Milner, co-founder Worldwide Salon Marketing

Interesting case this week which shows just how vigilant you need to be to stop people sabotaging your marketing efforts.

Untrained staff will do it all the time, if you let them. Phone rings madly after your ad comes out, only to be met by "uh…sorry, don't know about that offer, hang on, I'll ask someone…"

That's something that IS under your control, and only YOU can fix it. But what about when your local newspaper refuses to publish your ad because 'it's against the law…"!!!?

Inner Circle member Tamara Jones of Beauty Bliss in Cairns, Queensland - 40 new clients from a single $300 ad on page 23 of the local newspaper. But no thanks to the newspaper itself.

It happend to Inner Circle member Tamara Jones of Beauty Bliss in Cairns, far north Queensland.

"At first they point-blank refused to run my ad at all," says Tamara, "Then they refused to let me use the word FREE!"

Turns out that some fool at the newspaper had half-read - and totally misunderstood - a recent case where the consumer watchdog had clamped down on an internet company pretending to offer free bonuses which weren't actually free, they were hidden by inflated prices.

Rightly so…but for the newspaper to interpret this as a blanket ban on the use of the word 'free' was clearly nonsense. I know this because, being the diligent reporter that I am, I personally phoned the relevant mouthpiece at the Australian Competition and Consumer Commission and got it from the horse's mouth.

"Are you saying that it's now illegal for businesses to give away stuff for free?" I asked the spokesman.

"Not at all," he said, "all we're doing is stopping people building the cost of so-called bonuses into an inflated price for the original product," he said.

Sometimes, bureaucracy is a a condom on progress. But its effect is magnified a thousand times by officious and ill-informed employees mis-interpreting the 'rules' and needlessly preventing perfectly-legal marketing.

So what happened to Tamara's ad?

On a happier note, Tamara persisted with the idiot newspaper rep. With no time to check the facts with the authorities, she agreed to change the word 'free' to 'bonus', and let the ad run last Saturday.It was published way down in the paper, on page 23.

"We had 21 bookings on Saturday, another 17 on Monday, more on Tuesday, and the phone is still ringing. 40 bookings so far, and the ad is scheduled to run again Thursday. I am so impressed. Of these bookings, only 2 are existing clients. My new therapist was supposed to be only working 3 days a week, she's already doing 5 days…this is great for us, the salon is buzzing again, thank you to all the staff at Worldwide Salon Marketing…!"

Forty new clients…let's say she keeps only half of them for the long term…and each is worth say $1,000 a year. So that single $300 could well have added $20,000 a year to Tamara's sales. That's pretty good leverage.

INNER CIRCLE MEMBERS: Want to see the ad Tamara used? Log into the Members Only 'sealed section' and navigate to Getting New Clients - Beauty' and you'll find it in .jpg format you can download. Hair salon owners: don't give me grief about 'oh, that's for beauty, we're a hair salon'. Instead, think: "How can I make this work for my hair salon…?"

Our New Zealand distributors Chris Sanders and Rachael D'Aguiar are proving that their country's Inner Circle members are as ambitious as IC members anywhere, judging by the response at their most recent Road to Riches salon marketing seminar, in Auckland on Monday.

Another six salons joined the program at the event, making a total of 42 New Zealand salons now in the Worldwide Salon Marketing group from the Land of the Long White Cloud.

Several were at the Auckland seminar, including recently-joined member Paul Davis of The Pureskin Clinic in Ponsonby, and Lynne Roff of Elements in Whangarei… 

 with Greg Milner, co-founder Worldwide Salon Marketing

Nothing, but nothing, breeds success in the salon & spa business (or any other business) like ACTION.Thinking won't do it. Planning by itself will achieve nothing at all.

American music legend Ted Nugent says it best: "What you need most to be successful is a dream, a dedicated work ethic, and an alarm clock."

He means it literally - getting out of bed, early, and getting stuck into it. And, as Dan Kennedy writes in his latest newsletter, in the broader sense it means "recognition of urgency, a keen sense of the passing of time, a firm and even violent rejection of the 'if not today, we'll get it tomorrow' mentality."

Our most successful Inner Circle members embrace this philosophy.

At the Road to Riches salon & spa marketing seminar in Melbourne on Monday, jaws dropped when Inner Circle members Niki Koutrakis and Jane Dowling of Talking Beauty stood at the front of the room and proudly revealed how their business had taken off…regardless of the economy, swine flu and any of a million other obstacles, real and imagined.  

Jane Dowling and Niki Koutrakis of Talking Beauty in Hawthorn, Victoria - proof that being shy is no barrier to success.

"In the 11 months since getting the Worldwide Salon Marketing system in July 2008, we've put an extra $200,000 in the bank," Jane told the audience.

This is NOT an isolated case. And neither is it dependent on being blessed with a certain peronsality type. Jane and Niki are both very quietly spoken, shy people. Other IC member salon owners are outgoing, confident and loud. It doesn't matter. Action is something anybody can take, no matter whether you're a wallflower or a showgirl.  

Lidija Siskopoulos of Enigma Hair in North Perth, WA - $24,000 from a single Toolkit membership promotion.

Lidija Siskopoulos of Enigma for Hair is another case in point. Lidija collected her Toolkit from our office on May 21. Within 72 hours, she'd made an extra $9,000 in sales, just using a Membership letter she found in the kit. In the following three weeks, that figure shot up to $19,000. Take a look at Lidija's photo - this is clearly not the picture of shy retiring type.

Among the many hundreds of Inner Circle members around the world, we have every personality type imaginable - drivers, emotives, analyticals, amiables and every shade in between.

None of that matters.

I read recently about one of America's top salesmen. This guy was so shy, he could NEVER sell to anybody face-to-face.

His only means of communication with prospective clients was the telephone. Yet, for decades, he was the very top salesman in his field in the entire country.

You do NOT have to be a genius, a star, a show-stopper, a leading light to be successful in this business. You just have to educate yourself on what works, get the tools, and follow the system.

If you are NOT yet a member of the Inner Circle program, if you do not yet have the done-for-you tools that come with the program, then you're fighting the recession, your competitors and your own demons and fears, blindfolded with both hands tied behind your back.

GO HERE, complete the pre-application survey questionnaire. Yes you CAN be just like Niki and Jane, or Lidija - successful no matter what kind of personality you have.

It amused me to read how businesswoman Elle MacPherson has put noses out of joint at a major business magazine.

She features on the cover of this week's issue of Business Review Weekly in a story about her $120million empire. But the really interesting thing is the idiotic spin the magazine used in its press release, describing breathlessly how 'un-supermodel' like was her behaviour during their interview and photo shoot.

The magazine said Macpherson could be beautifully charming but also "controlling and prickly", yelling at her staff and only approving certain photos for use.

"During her sit down with BRW, Macpherson insisted on scrolling through the images captured by BRW's photographer saying `yes, no, no, yes' as she checked the screen on the camera," BRW said in a media release.

"When a question made her uncomfortable, she had no qualms about shouting at her minders to keep quiet so she could concentrate."

Macpherson refused to disclose how much she was worth, and told the magazine she credits her "vision and balls" for her success.

Controlling and prickly? Bravo! Vision and balls? Excellent. Why, I wonder, would she want to portray anything else? Business is ABOUT being controlling, being demanding, having vision, and being possessed of Big Kahunas. The mystery here is how a business magazine could be surprised, even offended by this. Er, do they somehow believe that just because Elle MacPherson happens to be six foot two, 45 years old and still looks stunning, she should fit a soft, gooey sterotype?

Good grief. That fact that the softest part of Elle is her teeth should be a matter for applause, not surprise.

STOP PRESS: Bookings close next Thursday for Auckland 'Road to Riches' salon marketing seminar. If you own a NZ salon, call NOW on tollfree 0800 029 668

with Greg Milner, co-founder Worldwide Salon Marketing
If an advertising sales rep, friend or well-meaning but hopelessly ill-informed family member ever gives you marketing advice along the following lines…

"Look around at how other people in the beauty industry are doing it, and do it like that…"

then here's what you do: blindfold them, lead them out into a (preferably dark) alley, tie them to a stout post, and don't let them anywhere near your advertising.

Doing it the same way everybody else does it is the perfect recipe for failure. Marketing is about being different, not being the same.

My beloved old boat, The Other Woman. Selling luxury in this market isn't impossible, it's just a matter of thinking different.

Here's an example from my own backyard. Last week, I decided to sell my beloved boat, The Other Woman. (Fear not… I'm not giving up on boating, I'm buying a bigger one.)

Now, if you talk to any boat dealer, they'll bore you to tears with stories about 'how tough the market is' to sell 'luxury' goods like boats in the middle of the GFC (Global Financial Crisis).

One dealer told me just last week he's battling to even get the phone to ring. So I took a look around at how most people are trying to sell boats. Not surprisingly, they ALL do it pretty much the same - with a tiny lineage ad in the boating section of the newspaper classifieds. 

Now, how hard to you reckon it's going to be to sell a boat for $100K, $500K or a million smackeroos when all you're prepared to do to market the thing is spend 40 bucks on a lousy classified ad?

Some also list their boats on websites devoted to…er, selling boats. Trouble with that is, that's where all the competition lists their boats as well. The last thing I'd want is my prospective buyers going to a website where they can be tempted by everybody else's boat! Worse, the owners of these boat sales sites put stiff restrictions on how many photos you can use, and how much text you can write about your boat.

Little ad, big thinking - directing readers to my own website and away from competitors…

So here's what I did: On Friday last week I registered a website domain (all of $9), and wrote a long sales letter, complete with photos and a short video tour of my boat.

I put the website up, and then wrote a brief classified ad to run in Saturday's paper, pointing prospective buyers at my website. I didn't want them going anywhere near the main boat websites, where there are hundreds of alternatives.

Here's my website: www.myrandell.com

Here's what happened: In a depressed market, where boat manufacturers are going out of business, where discretionary spending on pure 'toys' like boats is way down, where you have to work hard to ferret out what few prospective buyers are left in the market… I got two boat shoppers looking at my boat within 24 hours.

The point is this: employing 'me-too' sales and marketing strategies will get you 'me-too' results. The days of simply opening your doors and beating the customers off with a baseball bat are over, if they ever really existed. You have to think harder, think smarter. Doing it the same way you've always done it is not even guaranteed to get you the same results any more. THe world is different. You have to think different. 

Those who do will not only survive, but prosper. Those who don't will (deservedly) fail.

with Peter Butler, author, "Salon & Spa Yellow Pages Secrets"

Can I really make $50,000 from just one ad?

Yes and no – and here’s the kicker. Do you really want to?

Just because you see numbers below, don’t have an “amego” moment on me. That’s an “and my eyes glaze over” moment.

The evidence is in - you can add big $$$ to the bottom line with just one ad and it’s a “no brainer” so work with me here… it’s all round figures to keep it simple and you’ll be amazed at the results.

What’s your average client spend? $50… maybe $70… or even $100?

Let’s go the middle with $70 and let’s also say that each client visits 10 times a year. Each client is worth $700 each year. Make sense right?

Let’s say that you only got 1 new client each week from your yellow pages ad. That’s 50 clients a year, round figures.

50 times the $700 a year gives you $35,000 extra income. So the answer is YES, you can make $50,000, easily! What’s that you say? But it’s only $35,000 and not $50,000.

Ahhh, yes, you’re right. BUT, do you only keep each client for a year? The industry average is 3 years so that extends out to over $100,000.
Are you saying that I can pull $100,000 form just one ad? Umm. yeah!

And that’s not counting the referrals they’ll bring in or the fact that the numbers I’ve used are so conservative. If you add any numbers at all to this – like your average client spend is higher, or you get 2 clients a week or they come in more than 10 times a year then it’s quite easy to double this figure.

$100,000 a year is easy from a yellow pages ad… if it’s the right ad. And it’s not rocket science – just follow the formula in the Salon & Spa Yellow Pages Ad Secrets. With all the examples of the right and wrong ways you really can’t stuff it up… not even if you tried.

Plus… How can you go wrong when you get a FREE Yellow Pages Ad Critique valued at $400 included in the deal?

Here’s what Pam Lavender said only just last month. (I’ve pasted in the entire email)

"Thanks Peter for the rework on my yellow pages advert copy. It looks great now you have given it the (Worldwide Salon Marketing) and Peter Butler make-over. It's the first time I have had the insight to take advice from someone else who obviously knows more about marketing than me. It just goes to show you CAN teach an old dog new tricks and I'll stick to what I know best in future, and leave the marketing to the experts, like you.
Cheers,
Pam Lavender (hairdresser extraordinaire)   
 
As you can see from Pam’s email she’s a real character and I ended up re-critiquing her ad for her after a second ad makeover – all a part of the extraordinary service that we give at Worldwide Salon Marketing.
Go the extra mile, just like you do for your clients so if your ad deadline is anywhere close you need to act now because we have some tricks in the system that you will want to know about well before the yellow pages ad deadline comes close.
What’s the old saying – “Better to be forewarned that forearmed” so jump over there now.
Salon Yellow Pages Ad Secrets:

http://www.worldwidesalonmarketing.com/yellowpages.html