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For salon & spa owners who want more clients, spending more $$$, more often. At Worldwide Salon Marketing, you get marketing tools and techniques proven to work, by more than 7,000 salons & spas around the world. Since 2004, we've helped more hair & beauty professionals build their businesses, create more time & more money than any other company. Check out some of our free resources, articles, videos and more.... |
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"I just used a few marketing templates I got from the Members site and used them to promote a big sale day in the salon. It was amazing, we sold a massive $18,000 in a single day...and that's in our little town of Keri Keri in the far north of New Zealand. It was brilliant!"
"Joining WSM has been amazing. Having instant access to all that proven hair & beauty marketing material is fantastic, and they keep coming up with new things all the time. They even built me a smart-phone app, and within 3 days I'd sold $2,000 worth of services just via the app."
"Just having instant access to hundreds of done-for-you marketing templates I can download and edit to suit my salon is brilliant - and they work too, our salon in Winnipeg has grown by 20% a year since we joined WSM, and that's in a bad recession..."
"I already had a website but it never brought me much business. WSM built me one that within weeks was bringing me one to two brand new customers every day. My business has grown 40% since getting My Social Salon..."Why it’s Good to be Bold in your Salon Marketing
by Greg Milner on Sunday, May 19th, 2013 at 12:01 am
There is truth in advertising after all. Most business owners are too timid in their marketing. Unwilling to stand out from the crowd, they therefore blend in with it – and make the BIG mistake of failing to get attention. No chance of that here. Instead of the usual wishy-washy reasons business owners [...]
Read more...First Night of Unique Salon VIP Night ‘You Beauty Salon Tour’ A HUGE Success at Gloss Beauty in Matamata!
by Chris Sanders on Thursday, May 23rd, 2013 at 8:23 am
Send to Kindle The ‘You Beauty Salon Tour’ is underway and the first date at Gloss Beauty Boutique in Matamata was a HUGE success! The VIP night saw customers of Gloss Beauty be entertained with live music (from me), makeup demos from Rachael D’Aguiar and they had the opportunity to purchase one-night only special offers. [...]
Read more...Salon Advertising – Does Your Ad Pass the ‘Headline Test’?
by Greg Milner on Thursday, May 16th, 2013 at 12:01 am
Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]
Read more...Why it’s DUMB to blame the media when your salon marketing doesn’t work.
by Greg Milner on Tuesday, May 14th, 2013 at 12:01 am
Send to Kindle Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: “Oh, I’ve tried mailbox flyers/direct mail/newspaper ads/Yellow Pages/radio…(take your pick)…and IT doesn’t work/it’s a waste of money/it [...]
Read more...Salon & Spa Marketing – Pricing & Lessons from Picasso
by Greg Milner on Sunday, May 12th, 2013 at 12:50 am
Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down [...]
Read more...Why the salon next door isn’t your real competition
by Greg Milner on Tuesday, May 7th, 2013 at 12:01 am
A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle [...]
Read more...Marketing your Salon: why Emotion beats Logic every time.
by Greg Milner on Tuesday, May 7th, 2013 at 12:01 am
I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, [...]
Read more...Salon Marketing – do you make these mistakes when you price your salon services?
by Greg Milner on Thursday, May 2nd, 2013 at 12:01 am
In my daily newspaper this morning, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how [...]
Read more...[VIDEO] Baltimore salon owner reveals how she gets 10 New Clients a Week – from her Mobile App!
by Greg Milner on Wednesday, May 1st, 2013 at 3:53 pm
![[VIDEO] Baltimore salon owner reveals how she gets 10 New Clients a Week – from her Mobile App!](http://www.worldwidesalonmarketing.com/wp-content/themes/gothamnews/thumb.php?src=http://www.worldwidesalonmarketing.com/wp-content/uploads/2013/04/mom-smart-phone.jpg&h=100&w=100&zc=1&q=90)
Getting your salon marketing message out to your customers, clients and prospects used to be relatively simple – because you had very little choice when it came to which ‘media’ to use. You had word of mouth of course – always the best kind of advertising. You had one-on-one, face to face marketing. [...]
Read more...[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months
by Greg Milner on Wednesday, May 1st, 2013 at 9:27 am
![[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months](http://www.worldwidesalonmarketing.com/wp-content/themes/gothamnews/thumb.php?src=http://www.worldwidesalonmarketing.com/wp-content/uploads/2013/05/salon-marketing-canada2.jpg&h=100&w=100&zc=1&q=90)
Ask most salon & spa owners across North America how they’re doing, and 9 times out of 10 you’ll get a standard response: “It’s never been tougher!” Not from Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s My Social Salon program in early December 2012 – in [...]
Read more...Why most salon websites are failures; how to quickly and easily keep your salon’s website fresh, and climbing the search engine rankings
by Greg Milner on Wednesday, May 1st, 2013 at 12:01 am
Okay, you’ve got a website for your salon or spa business. Excellent. Can’t be in business these days without at least one. But maintaining a website, keeping it updated with fresh content, keeping it on Google’s radar so it gets to the top of search rankings and stays there…well, that’s a whole different [...]
Read more...Popular Articles
Salon Marketing – do you make these mistakes when you price your salon services?
In my daily newspaper this morning, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how [...]
Read moreSalon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]
Read moreCanadian salon owner says: “I would recommend WSM to anyone that wants to succeed…!”
What works in Australia, New Zealand or…Finland, works in Canada too. From Kleinberg, Ontario, salon owner Robert Amado of Amado Salon writes how his membership of the Worldwide Salon Marketing Inner Circle marketing & mentoring program has changed his whole view of what success in business really looks like. “I have been a [...]
Read moreMarketing your Salon: why Emotion beats Logic every time.
I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, [...]
Read moreCan a salon or spa really prosper in a near-bankrupt economy – like Ireland?
If you’re all too ready to blame ‘the economy’ for your salon or spa’s miserable sales, empty chairs, unused treatment rooms, this report with either 1) make you want to punch someone, or 2) inspire you and light a beacon of hope. Ireland was once the ‘Tiger of Europe”. But, like Portugal, Spain, [...]
Read moreHidden Gems of The Members-Only Website!
STOP PRESS: We’ve just opened the NEW Salon Advertising Templates Webstore here! If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all [...]
Read moreSalon Marketing; here’s what you’re missing out on in the headlong rush to social media…
Send to Kindle‘Everybody’ is rushing headlong into social media, Facebooking themselves into a lather of red-faced emotional excitement. It’s the bright shiny object, and the ‘experts’ are shouting at whomever will listen, “don’t bother with anything else, Facebook etc is where you need to be.” Well, let’s get a little perspective here. Sometimes, you need [...]
Read moreWhy the salon next door isn’t your real competition
A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle [...]
Read moreSalon & Spa Marketing – Pricing & Lessons from Picasso
Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down [...]
Read moreWorldwide Salon Marketing cracks the Malta Code!
If you EVER needed proof that what we do actually works, then please read, and listen to this. It is from Threse Faruga, Inner Circle member, in Malta, which is a Southern European country consisting of an archipelago situated in the centre of the Mediterranean, 93 km south of Sicily and 288 km east of [...]
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