Why Most Hair & Beauty Salon Marketing Fails – Watch this famous (old) TV commercial!
by Greg Milner on Monday, January 23rd, 2012 at 11:19 am
Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their lessons have been largely forgotten, which is [...]
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Hidden Gems of The Members-Only Website!
by Chris Sanders on Wednesday, January 25th, 2012 at 1:09 pm
If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all the different templates and marketing ideas and solutions. And each and every year the [...]
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Exclusive News – Worldwide Salon Marketing Set To Launch Salon Finder iPhone App in Australia!
by Chris Sanders on Tuesday, January 24th, 2012 at 7:48 am
How cool would it be if your clients and prospects had a free app on their phone that would allow you to promote special offers to them, as often as you like, for FREE!! (And it comes up on their phone screen with one of those little red number icons as soon as you do [...]
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Is your salon marketing relying on ‘daily deals’? Are daily deals a disaster? Please take our survey…
by Greg Milner on Thursday, January 19th, 2012 at 1:06 pm
The salon marketing pitch from the daily deals companies can be enticing. Boiled down, it goes like this: “Give us a ridiculous, outrageous discount. We’ll send you a truckload of bargain hunters. And keep half of your money.” Eager for even the most meagre of cash windfalls, thousands of salons & spas around the world [...]
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Build the Hype…Louise Gray of Louise Gray Skin Care in Auckland Did Just That!
by Chris Sanders on Thursday, January 12th, 2012 at 10:26 am
Whenever putting together any marketing campaign it’s not just as simple as printing a few flyers or emailing a handful of clients and all of a sudden being bombarded with calls from them wanting to buy what your advertising – sure that would be nice but with the increasing competition out there all vying for [...]
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One of the greatest beauty ads ever written – does your salon marketing match this? (Watch the video)
by Greg Milner on Tuesday, January 10th, 2012 at 10:54 am
This is an ad written more than two decades ago for a new skin care product developed for Tova Borgnine, wife of the late actor Ernest Borgnine. Take a look at it. And before you screw your nose up, dismiss it as too ‘tacky’, not glossy and pretty, too much text and not enough glamorous [...]
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Cause for salon marketing celebration as the ‘daily deal’ craze falters
by Greg Milner on Wednesday, December 14th, 2011 at 2:39 pm
There’s certain to be mixed feelings among salon & spa owners about the impending implosion of the ‘daily deal’ website phenomenon. Those salons that did well from it succeeded because they rigidly enforced their own strict conditions on the coupon buyers. The many more whose businesses were severely damaged by succumbing to the overblown promises [...]
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Listen in as NZ Salon Owner, Suzy Poole Explains How Her Open Day Strategy Brought in Massive Success for her Salon!
by Chris Sanders on Monday, December 12th, 2011 at 1:00 pm
If you ever had burning questions about how to run a successful Salon Open Day then you’ll want to listen to this 10 minute inspiring interview with NZ Salon Owner Suzy Poole of Body Divine in The Bay of Islands. Suzy recently hosted her Open Day and made a staggering $12,000 in just one day [...]
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7 Reasons why YOUR marketing coach should OWN a salon!
by Peter Doman on Friday, November 25th, 2011 at 1:40 pm
With so many specialists available to market your salon in the beauty and hair industry these days, it is hard to see the forest through the trees. Can you trust someone who has NEVER owned a salon with your business? How can you find out where the truth begins and the lies end? The answer [...]
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What are YOU doing to earn the consumers Trust?
by Peter Doman on Wednesday, November 23rd, 2011 at 4:43 pm
Consumer confidence is a fragile and delicate item. It takes month and years to build up, through long sequences of events where the client and the salon share experiences. In an instant, it can be smashed into a million pieces, and for some clients, there is no going back to the salon. Consumers are now [...]
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NEW VIDEO: “How I made $23,200 in 9 days by sending out 5 emails!” Top US hair guru David Velasco reveals how he paid for his Worldwide Salon Marketing membership in just days…
by Greg Milner on Thursday, November 17th, 2011 at 9:03 am
Stop whining about the ‘recession’ that America is supposed to be in the grip of, and pay attention; you CAN create your own economy, as this salon owner in Pennsylvania has discovered. There are few color experts better known or more highly regarded in the US than David Velasco of David Velasco Salon in Doylestown [...]
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Take our Salon Marketing Survey and WIN!
by wsmsupport on Wednesday, November 16th, 2011 at 10:03 am
You want answers – and so do we! Please answer our questions, and we’ll answer yours! We want to know what YOU want most for your salon business, what are YOUR Burning Questions. And we’re going to reward you just for taking our quick survey. Take just a couple of minutes to answer our Burning [...]
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NEW VIDEO: How to Turn Your Salon or Spa into a Machine that Spits Out Ca$h – then sell out for Six Figures and BANK THE MONEY
by Greg Milner on Tuesday, November 15th, 2011 at 2:45 pm
Every stylist or therapist dreams of starting or buying a salon and one day selling out for a fat payday. Few achieve the goal. Tegan Messineo is one of the few. This week, Tegan handed over the keys to one of her two salons in the south-west country towns of Bunbury and Dunsborough, and banked [...]
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How to make your Marketing an investment, not an expense!
by Peter Doman on Friday, November 11th, 2011 at 8:22 am
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
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Worldwide Salon Marketing sponsors the all-new ‘Oscars’ of Australian Beauty Awards.
by Greg Milner on Sunday, November 6th, 2011 at 12:47 pm
Think you’re pretty good at marketing your salon? Reckon you’re the best at customer service? The best day spa in town? The most accomplished nail technician in the universe? Here’s your chance to prove it. Worldwide Salon Marketing is delighted to be sponsoring the 2012 Australian Beauty Industry Awards, with the winners announced at a [...]
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Popular Articles
Updated: How to get the best out of ‘Daily Deal’ websites – special ‘how to’ workshop, Book NOW
Book your Bootcamp tickets here! Discounting, as I’ve nagged for years, is EVIL. For most business owners, it’s often the only way they know to combat their competition. (‘Cept our member salons, of course. They know better). But its poison for your bottom line, and worse, it trains your customers to expect it. Customers, of [...]
Read moreThe Salon Business – at least your clients don’t HATE you!
It can only be the money. I can’t for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they’re in business to make a [...]
Read moreDo you need a dose of Brutal Reality…like THIS?
If you’ve ever felt down about your salon business, if you’ve reached the end of your tether, on the brink of failure, the bailiff knocking at the door, the bills piling up so high you can’t see over them…. You need to read this. If you’re in up to your ears, like this Inner Circle [...]
Read moreCould a salon marketing disaster be any worse than this?
Marketing disasters come in all shapes and sizes. But they don’t get much bigger than this. Inner Circle Premium member Tracey Maryska (two years membership) of Passion Hair & Beauty in Woy Woy, New South Wales, has become a very successful salon owner, thanks in large part to the tools and coaching from WSM. Now, [...]
Read moreSalon Business Management – what would YOU do if this was happening to you?
In my part of the world, there’s a critical shortage of qualified stylists. So the state government, in its wisdom, has come up with a stunning solution, which, according to its detractors, will dumb things down so that anybody with a pulse can become a hairdresser! Under the proposed new law, hair stylists will be [...]
Read moreSalon Advertising – is this the world’s WORST ad?
If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]
Read moreNZ Salon Marketing Superstar, Toni Cunningham’s Autumn Mailbox Drop Reaps Fantastic Rewards!
If there is a common theme amongst our successful Inner Circle members it’s that they ALL take massive action to get the results they want for their business. And Toni Cunningham of Decadence Salon in Palmerston North, New Zealand is one of those MASSIVE ACTION taking salon owners. Toni joined the Inner Circle Premium program [...]
Read moreDo you make these TWO common mistakes in your salon business?
I haven’t had anything to be grumpy about for a few days. So I was delighted to be given a reason to be grumpy today, with an email that had me shaking my head in wonder. About 16% of new Inner Circle members resign from the program in the first 90 days, return their Toolkit [...]
Read moreAll NEW salon marketing Toolkit released at last
After seven months of behind-the-scenes work, we’ve finally launched the Second Edition of the famous Essential Salon Owner’s Marketing Toolkit®. It’s the first major revision of the company’s flagship product since it was released back in 2004. The Second Edition Toolkit – to be seen for the first time at Monday’s Salon Profit Secrets seminar [...]
Read moreSalon Marketing 101: a lesson in how to waste money on advertising
Do you make these mistakes in your salon marketing? Here’s a salon flier that lobbed in WSM coach Marnie Kallmeyer’s mailbox in the first week of November. Apart from the ‘Rule 1′ advertising layout mistake of using multi-colored text on a black background (hard to read), this effort is almost devoid of even a single [...]
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