Worldwide Salon Marketing

At Last – the AFFORDABLE Inner Circle ‘Lite’ Program

Sign up HERE and get weekly ad templates, flyers and winning sales letters just like Inner Circle Premium members use…FREE for 14 days! Ever WISHED you could get just a fraction of the business action our Inner Circle members are enjoying as a result of the marketing tools, templates, strategies and personal support at their [...]

Is Your Salon Business a Dictatorship or a Democracy?

I get a LOT of questions from Members all over the world, and some of them resonate with almost every salon owner. Our own surveys show consistently that apart from the challenge of getting customers (marketing), THE elephant in the room for 99% of salon owners is staff – how to find good ones, how [...]

Salon Marketing Superstars – Inner Circle member of the week Marnie Kallmeyer

“How I came back from the brink of bankruptcy and turned my failing beauty business into a sales powerhouse – in less than a year.” The very best part of my job is knowing – with more and more proof every day – that our salon marketing tools and systems are at least partly, and [...]

Inner Circle Member of the Week: 33 New Clients from a Single $540 ad.

Leah Bobridge of Fresh Hair & Body in Salisbury, South Australia is our Inner Circle Member of the Week thanks to a concentrated salon marketing campaign that’s produced dozens of new clients. Leah only joined the Inner Circle program and received her Toolkit in August 2009, and in two months has increased her small hair [...]

Could a salon marketing disaster be any worse than this?

Marketing disasters come in all shapes and sizes. But they don’t get much bigger than this. Inner Circle Premium member Tracey Maryska (two years membership) of Passion Hair & Beauty in Woy Woy, New South Wales, has become a very successful salon owner, thanks in large part to the tools and coaching from WSM. Now, [...]

NZ Salon Marketing Superstar, Toni Cunningham’s Autumn Mailbox Drop brings in $4158!

If there is a common theme amongst our successful Inner Circle members it’s that they ALL take massive action to get the results they want for their business.  And Toni Cunningham of Decadence Salon in Palmerston North, New Zealand is one of those MASSIVE ACTION taking salon owners. Toni joined the Inner Circle Premium program [...]

The Salon Business – at least your clients don’t HATE you!

It can only be the money. I can’t for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they’re in business to make a [...]

Salon Advertising – is this the world’s WORST ad?

If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]

All NEW salon marketing Toolkit released at last

After seven months of behind-the-scenes work, we’ve finally launched the Second Edition of the famous Essential Salon Owner’s Marketing Toolkit®. It’s the first major revision of the company’s flagship product since it was released back in 2004. The Second Edition Toolkit – to be seen for the first time at Monday’s Salon Profit Secrets seminar [...]

Salon and Spa Marketing – and the Most Dangerous Number in Business

Last week I had an interesting conversation with a very embarrassed woman.

I’ll call her Jenny. For reasons which will become clear, I won’t identify this very nice lady, except to say she is a supplier to the beauty industry. Jenny was one of more than 30 people who had expressed an interest in hiring me as their marketing and sales strategy consultant.

Turns out that six months ago Jenny had applied for membership of the salon & spa marketing Inner Circle system, and had been talked out of it by Jill, because the program is skewed towards salon & spa owners rather than suppliers, and at that time we were not offering marketing systems for suppliers (although that is about to change.)

Salon Marketing – Why Clients Hate Salons

“If you really want to know how to market your salon, to find your very own Unique Selling Proposition, the very best place to start is with your customers.” That’s the advice I gave at a seminar I ran in the UK last week, and salon owner and Inner Circle Premium member Chantal Fallon (three [...]

Salon Advertising – Does Your Ad Pass the ‘Headline Test’?

Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]

NZ Salon Superstar, Terra Evans – The Membership Campaign that made $4000 in 1 Day!

If I said to you that every dollar you spent on marketing would give you $2 back, you would probably be very happy.  Well Inner Circle member Terra Evans of Skin Deep Face and Body in the little seaside town of Browns Bay on Auckland’s North Shore recently launched her Mini Memberships program and made [...]

Salon Marketing – Do You Make THIS Dumb Mistake?

If you ever doubted that the lunatics really are in charge of the asylum, this should dispel those doubts. Check out this actual full-page ad, taken from the newspaper I was reading this morning. Double click on it to open in a new window so you can get a better look. Yep, it’s 95% blank [...]

WSM named among 100 Fastest Growing Companies

We’re delighted to reveal that – thanks to our many hundreds of Inner Circle member salons around the world – Worldwide Salon Marketing has been named by Business Review Weekly among Australia’s top 100 fastest growing small to medium companies. With average annual revenue growth of over 48% over three years, WSM was 74th on [...]