48 hours To Get Your Christchurch Seminar Tickets!!!

If you are fed up being a slave to your business and paying your staff more than you pay yourself, then time is running out to get your tickets for the Christchurch ‘Road Trip’ Mini Seminar on Monday March 22nd at the Rydges Hotel. 
The GOOD news is that there are still 5 tickets left for [...]

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Do you exceed your customer’s expectations, or merely satisfy them?

On Wednesday last week I got one of those phone calls that made my stomach turn.  My mum, who lives with my dad on the Sunshine Coast in Australia, called to tell me that my dad had had a heart attack.  At the time I took the call I was pottering around the Sydney shops [...]

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Salon Marketing – How to Avoid a Train Wreck.

Salon Marketing – How to Avoid a Train Wreck.

Ever seen a train wreck about to happen, and felt powerless to stop it?
Or imagined everything happening in slow-motion as a child reaches for the breakfast cereal and knocks the milk over?
It happened to me last week. Channel-hopping on a pay network, I stumbled on a documentary about a young couple in the UK, determined [...]

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From the ‘Good Grief’ Department

From the ‘Good Grief’ Department

Sharp-eyed Inner Circle Premium member David Wood of Elan Men’s Hair in Brisbane is another who can thank his immersion in ‘our’ way of salon marketing for honing his B.S. Antenna to a state of high alert.
David sent me an article written by a purported ‘expert’ on customer retention that makes my eyes water.
Under the [...]

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More Salon Owners Sign up for Marketing Tools that Actually Get Customers

More Salon Owners Sign up for Marketing Tools that Actually Get Customers

All over the conference room at the Novotel Pacific hotel in Sydney this week, light bulbs were turning on above the heads of dozens of salon business owners who gathered for this week’s Salon Profit Secrets seminar. They were there to hear the brutal and unhappy truth about what passes for ‘marketing’ in the beauty [...]

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Rich Thinking vs Poverty Thinking

Unless you’ve been living under a rock these past few years, you’ll have heard of The Secret, a cult book/video hit that flooded bookstores a while back.
For me, it was all a bit New Age, crystal-swinging, pig-fur-weaving hippie mumbo-jumbo. I’m more of a nuts ‘n bolts kinda guy. Napoleon Hill’s ‘Think and Grow Rich’ shoulda [...]

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Does Your Customer Service Match This?

Does Your Customer Service Match This?

As the Water Rat said to the Mole in A. A. Milne’s classic Wind in the Willows, there’s nothing, but nothing, quite so much fun as simply messing about in boats.
Except when it isn’t. I’ve just had a less than exhilarating maritime experience that could have been much worse had it not been for one [...]

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Salon Marketing – Little Hinges Swing Big Doors

Salon Marketing – Little Hinges Swing Big Doors

A few weeks ago, long-time Inner Circle Premium member and million-dollar salon owner Tracey Orr sparked a storm of comment, support, ‘AHA’ moments and ‘Wow’ letters from other Members when she posted a stunningly-simple but effective method she uses to get her staff to sell.
Tracey calls it her ‘buddy system’ and it’s been instrumental in [...]

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Less is not more. MORE is more.

I keep getting ads and other marketing material sent to me (yes, even from IC members who should know better) that demonstrate only a bare minimum of effort rather than Maximum Effort that’s required to cut through the ‘clutter’ of marketing messages bombarding everybody today.
It shows clearly that most people in the salon business regard [...]

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