The Sham Wow Guy – and Lessons for Your Salon Business

The Sham Wow Guy – and Lessons for Your Salon Business

On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that
“oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place.  I thought you’d like to take a look, so [...]

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NZ SOUTH ISLAND Road Trip Mini Seminar Venues Announced!

The Auckland Seminar at the Spencer of Byron in Takapuna is less than 2 weeks away and we have just 9 tickets left, so give us a call Now on 0800 029 668 to secure your place. 
If you don’t want to miss out on learning vital marketing techniques and strategies that could double and even [...]

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From South Africa, a Salon Business That Defied the Odds…

From South Africa, a Salon Business That Defied the Odds…

“Thank you for your BRILLIANT BRILLIANT marketing!!!”
Aw, shucks… I never get tired of hearing that. But all the more so when it comes from an Inner Circle member who began with the considerable handicap of being born in one of the most troubled countries on the planet. A third-world currency, constant civil and racial upheaval, [...]

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“HELP or I will give birth in the salon!!!”

“HELP or I will give birth in the salon!!!”

Most salon business owners dance to the tune of their clients, to their eternal detriment. And while they’re doing the quickstep as the clients play the fiddle, they’re multi-tasking – mixing it up with a soft-shoe shuffle as their staff beat the drum!
Here’s an email that arrived in my inbox today, begging for help. For [...]

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Could Apple have made a rare marketing blunder with the new iPad?

Could Apple have made a rare marketing blunder with the new iPad?

It’s not 24 hours since Apple CEO Steve Jobs launched the new iPad reading tablet, and already it’s the butt of jokes over the product name.
The name of a product (or service, or company) should make it easy for prospective customers to instantly identify what it does, without having to think about it. The iPhone [...]

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Salon Business – It’s not the SEX that sells, it’s the EXPERIENCE…

Salon Business – It’s not the SEX that sells, it’s the EXPERIENCE…

The woman in this picture hardly fits the stereotype of the average brothel madam. But that’s exactly what New Yorker Sydney Biddle Barrows was, before she re-invented herself as one of the best-selling business authors, talk-show guests and in-demand corporate trainers of all time.
Between 1979 and 1984 when it was shut down by the cops, [...]

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Salon Marketing – turning a Disadvantage into a raging Advantage

Salon Marketing – turning a Disadvantage into a raging Advantage

I’ll often hear salon business & spa business owners saying “my salon has no passing traffic so it’s harder for me”, or “we’re in a poor area, I can’t raise my prices”, or “…there are roadworks outside my salon, and my business is dying…”.
If you spend enough time thinking about it, you can write a [...]

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Salon Marketing Superstar of the Week – a 312% increase in sales for Inner Circle members Peter & Amanda Rickman’s Hair Salon

Salon Marketing Superstar of the Week – a 312% increase in sales for Inner Circle members Peter & Amanda Rickman’s Hair Salon

“Hi Greg, what a year we’ve had at Making Waves Hair Design.

Thanks to you & your team’s ideas, the continued support and the information within the Inner Circle membership that we can access, we took massive action, coupled with staff teamwork and a whole new aspect on how we should run and work on building [...]

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NZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau

NZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau

This week I got a very excited phone call from one of our Inner Circle members, Lynda Moodley of Lynnel’s Hair Studio in Manukau.  Lynda placed an advertorial in her local Manukau Courier and the phone has been ringing red hot ever since!
Prior to being an Inner Circle member Lynda was your typical salon owner, [...]

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