Tracey Maryska’s Remarkable Story – from Struggling Start Up to Owner of Multiple Salons
by Greg Milner on 01/02/10 at 2:43 pm
Inner Circle Member of the Week Tracey Maryska was skeptical when she joined the Inner Circle Premium program and got her Essential Salon owner’s Marketing Toolkit® in August 2008.
“…but we have never looked back,” she writes this week as she tells the story of how she bought her first small salon business after having her [...]
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The Sham Wow Guy – and Lessons for Your Salon Business
On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that
“oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place. I thought you’d like to take a look, so [...]
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NZ SOUTH ISLAND Road Trip Mini Seminar Venues Announced!
The Auckland Seminar at the Spencer of Byron in Takapuna is less than 2 weeks away and we have just 9 tickets left, so give us a call Now on 0800 029 668 to secure your place.
If you don’t want to miss out on learning vital marketing techniques and strategies that could double and even [...]
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From South Africa, a Salon Business That Defied the Odds…
“Thank you for your BRILLIANT BRILLIANT marketing!!!”
Aw, shucks… I never get tired of hearing that. But all the more so when it comes from an Inner Circle member who began with the considerable handicap of being born in one of the most troubled countries on the planet. A third-world currency, constant civil and racial upheaval, [...]
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“HELP or I will give birth in the salon!!!”
Most salon business owners dance to the tune of their clients, to their eternal detriment. And while they’re doing the quickstep as the clients play the fiddle, they’re multi-tasking – mixing it up with a soft-shoe shuffle as their staff beat the drum!
Here’s an email that arrived in my inbox today, begging for help. For [...]
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Could Apple have made a rare marketing blunder with the new iPad?
It’s not 24 hours since Apple CEO Steve Jobs launched the new iPad reading tablet, and already it’s the butt of jokes over the product name.
The name of a product (or service, or company) should make it easy for prospective customers to instantly identify what it does, without having to think about it. The iPhone [...]
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Salon Business – It’s not the SEX that sells, it’s the EXPERIENCE…
The woman in this picture hardly fits the stereotype of the average brothel madam. But that’s exactly what New Yorker Sydney Biddle Barrows was, before she re-invented herself as one of the best-selling business authors, talk-show guests and in-demand corporate trainers of all time.
Between 1979 and 1984 when it was shut down by the cops, [...]
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Salon Marketing – turning a Disadvantage into a raging Advantage
I’ll often hear salon business & spa business owners saying “my salon has no passing traffic so it’s harder for me”, or “we’re in a poor area, I can’t raise my prices”, or “…there are roadworks outside my salon, and my business is dying…”.
If you spend enough time thinking about it, you can write a [...]
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Salon Marketing Superstar of the Week – a 312% increase in sales for Inner Circle members Peter & Amanda Rickman’s Hair Salon
“Hi Greg, what a year we’ve had at Making Waves Hair Design.
Thanks to you & your team’s ideas, the continued support and the information within the Inner Circle membership that we can access, we took massive action, coupled with staff teamwork and a whole new aspect on how we should run and work on building [...]
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NZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau
This week I got a very excited phone call from one of our Inner Circle members, Lynda Moodley of Lynnel’s Hair Studio in Manukau. Lynda placed an advertorial in her local Manukau Courier and the phone has been ringing red hot ever since!
Prior to being an Inner Circle member Lynda was your typical salon owner, [...]
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Popular Articles
At Last – the AFFORDABLE Inner Circle ‘Lite’ Program
Sign up HERE and get weekly ad templates, flyers and winning sales letters just like Inner Circle Premium members use…FREE for 14 days!
Ever WISHED you could get just a fraction of the business action our Inner Circle members are enjoying as a result of the marketing tools, templates, strategies and personal support at their fingertips [...]
Read moreIs Your Salon Business a Dictatorship or a Democracy?
I get a LOT of questions from Members all over the world, and some of them resonate with almost every salon owner.
Our own surveys show consistently that apart from the challenge of getting customers (marketing), THE elephant in the room for 99% of salon owners is staff – how to find good ones, how to [...]
Salon Marketing Superstars – Inner Circle member of the week Marnie Kallmeyer
“How I came back from the brink of bankruptcy and turned my failing beauty business into a sales powerhouse – in less than a year.”
The very best part of my job is knowing – with more and more proof every day – that our salon marketing tools and systems are at least partly, and [...]
Inner Circle Member of the Week: 33 New Clients from a Single $540 ad.
Leah Bobridge of Fresh Hair & Body in Salisbury, South Australia is our Inner Circle Member of the Week thanks to a concentrated salon marketing campaign that’s produced dozens of new clients. Leah only joined the Inner Circle program and received her Toolkit in August 2009, and in two months has increased her small [...]
Read moreJill Groves leaves Worldwide Salon Marketing
After 5 years working side by side with me to develop and build Worldwide Salon Marketing into the global niche marketing & training organisation it is today, my co-founder Jill Groves has decided to seek other business challenges outside the industry.
Effective from December 1, I’ve accepted Jill’s offer to buy her share of the business.
However, [...]
Salon and Spa Marketing – and the Most Dangerous Number in Business
Last week I had an interesting conversation with a very embarrassed woman.
I’ll call her Jenny. For reasons which will become clear, I won’t identify this very nice lady, except to say she is a supplier to the beauty industry. Jenny was one of more than 30 people who had expressed an interest in hiring me as their marketing and sales strategy consultant.
Turns out that six months ago Jenny had applied for membership of the salon & spa marketing Inner Circle system, and had been talked out of it by Jill, because the program is skewed towards salon & spa owners rather than suppliers, and at that time we were not offering marketing systems for suppliers (although that is about to change.)
Read moreSalon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response.
She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got not [...]
A Salon Owner's Story – and How You Can Copy It…
Here is why YOU should move heaven and earth, crawl over broken glass to attend the Salon Owner Road to Riches Seminar in Melbourne, Sydney or the Gold Coast this year…
In 1937, Napoleon Hill wrote one of the earliest ’success formula’ best-sellers, Think and Grow Rich. I would have titled it ‘Think, ACT and Grow [...]
Read moreSalon Superstars – Inner Circle Member of the Week: Linda Gordon
The salon ad campaign that brought in 56 new clients in 5 days: “We placed the ad in the New Zealand Herald and Aucklander on Thursday and again in the Herald on Sunday. The total cost for the 3 ads was $1760, and by Monday afternoon we had 56 bookings…and the phone is still ringing!”
One [...]
