From Struggle Street to Stardom – Lisa’s Story
by Greg Milner on 03/03/10 at 2:32 pm
South African-born Lisa Zwart was like most salon owners; struggling to keep the business afloat while she was drowning in the pressure of work. Lisa bought her Honey Body Salon in the northern Sydney beachside suburb of Manly 15 months ago. But it wasn’t until she attended a Worldwide Salon Marketing seminar in September 2009 [...]
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From the ‘Good Grief’ Department
Sharp-eyed Inner Circle Premium member David Wood of Elan Men’s Hair in Brisbane is another who can thank his immersion in ‘our’ way of salon marketing for honing his B.S. Antenna to a state of high alert.
David sent me an article written by a purported ‘expert’ on customer retention that makes my eyes water.
Under the [...]
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More Salon Owners Sign up for Marketing Tools that Actually Get Customers
All over the conference room at the Novotel Pacific hotel in Sydney this week, light bulbs were turning on above the heads of dozens of salon business owners who gathered for this week’s Salon Profit Secrets seminar. They were there to hear the brutal and unhappy truth about what passes for ‘marketing’ in the beauty [...]
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Rich Thinking vs Poverty Thinking
Unless you’ve been living under a rock these past few years, you’ll have heard of The Secret, a cult book/video hit that flooded bookstores a while back.
For me, it was all a bit New Age, crystal-swinging, pig-fur-weaving hippie mumbo-jumbo. I’m more of a nuts ‘n bolts kinda guy. Napoleon Hill’s ‘Think and Grow Rich’ shoulda [...]
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Does Your Customer Service Match This?
As the Water Rat said to the Mole in A. A. Milne’s classic Wind in the Willows, there’s nothing, but nothing, quite so much fun as simply messing about in boats.
Except when it isn’t. I’ve just had a less than exhilarating maritime experience that could have been much worse had it not been for one [...]
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Salon Marketing – Little Hinges Swing Big Doors
A few weeks ago, long-time Inner Circle Premium member and million-dollar salon owner Tracey Orr sparked a storm of comment, support, ‘AHA’ moments and ‘Wow’ letters from other Members when she posted a stunningly-simple but effective method she uses to get her staff to sell.
Tracey calls it her ‘buddy system’ and it’s been instrumental in [...]
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Less is not more. MORE is more.
I keep getting ads and other marketing material sent to me (yes, even from IC members who should know better) that demonstrate only a bare minimum of effort rather than Maximum Effort that’s required to cut through the ‘clutter’ of marketing messages bombarding everybody today.
It shows clearly that most people in the salon business regard [...]
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Salon Advertising – is this the world’s WORST ad?
If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]
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NZ 2010 Salon Owner Seminars Are Under Way!
The first of 5 nationwide New Zealand Road Trip Mini Seminars kicked off on Monday at the Spencer on Byron in Takapuna. The salon owners who joined us were the best note takers we have ever seen!!! They took notes furiously as Rachael D’Aguiar-Sanders revealed powerful, yet simple marketing strategies and techniques to bring in [...]
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“The Sex Food so Potent, Priests Were Forbidden to Eat It.”
Did the headline suck you in – force you to keep reading? If you have a pulse, it’s the reason you’re reading this sentence now.
The headline – the ‘ad for the ad’ – was written by one of the greatest direct response copywriters of the past 50 years, Eugene Schwartz. His ads, for everything [...]
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Popular Articles
At Last – the AFFORDABLE Inner Circle ‘Lite’ Program
Sign up HERE and get weekly ad templates, flyers and winning sales letters just like Inner Circle Premium members use…FREE for 14 days!
Ever WISHED you could get just a fraction of the business action our Inner Circle members are enjoying as a result of the marketing tools, templates, strategies and personal support at their fingertips [...]
Read moreIs Your Salon Business a Dictatorship or a Democracy?
I get a LOT of questions from Members all over the world, and some of them resonate with almost every salon owner.
Our own surveys show consistently that apart from the challenge of getting customers (marketing), THE elephant in the room for 99% of salon owners is staff – how to find good ones, how to [...]
Salon Marketing Superstars – Inner Circle member of the week Marnie Kallmeyer
“How I came back from the brink of bankruptcy and turned my failing beauty business into a sales powerhouse – in less than a year.”
The very best part of my job is knowing – with more and more proof every day – that our salon marketing tools and systems are at least partly, and [...]
Inner Circle Member of the Week: 33 New Clients from a Single $540 ad.
Leah Bobridge of Fresh Hair & Body in Salisbury, South Australia is our Inner Circle Member of the Week thanks to a concentrated salon marketing campaign that’s produced dozens of new clients. Leah only joined the Inner Circle program and received her Toolkit in August 2009, and in two months has increased her small [...]
Read moreSalon Advertising – is this the world’s WORST ad?
If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]
Read moreSalon and Spa Marketing – and the Most Dangerous Number in Business
Last week I had an interesting conversation with a very embarrassed woman.
I’ll call her Jenny. For reasons which will become clear, I won’t identify this very nice lady, except to say she is a supplier to the beauty industry. Jenny was one of more than 30 people who had expressed an interest in hiring me as their marketing and sales strategy consultant.
Turns out that six months ago Jenny had applied for membership of the salon & spa marketing Inner Circle system, and had been talked out of it by Jill, because the program is skewed towards salon & spa owners rather than suppliers, and at that time we were not offering marketing systems for suppliers (although that is about to change.)
Read moreSalon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response.
She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got not [...]
